Build Assets Online Review: Are Mike & Joe Brusca a Scam?

When I first ventured into the world of online business, I was no stranger to trying every side hustle under the sun. From affiliate marketing to flipping products on eBay, I dabbled in countless strategies, hoping to find that elusive formula for financial freedom. Fast forward to today, I’m fortunate enough to run a thriving six-figure online business full-time, but the journey wasn’t without its challenges—or lessons learned.

Along the way, I discovered that building sustainable digital assets is the key to long-term success. That’s why I was intrigued when I came across Build Assets Online by Mike and Joe Brusca—a program that promises to teach entrepreneurs how to create profitable, sellable online businesses.

In this review, I’ll share my honest thoughts on their approach, what works (and what doesn’t), and whether it’s worth your time and investment. Let’s dive in!

What is Build Assets Online?

Build Assets Online is a training program designed to help entrepreneurs create profitable and sellable online businesses. It focuses on teaching multiple business models, including high-ticket dropshipping, Kindle publishing, Amazon FBA, blogging, and affiliate marketing. The program emphasizes building digital assets that generate passive income and can be flipped for substantial profits.

What sets Build Assets Online apart is its focus on high-ticket items—products with higher price points that yield significant profits per sale. The course teaches participants how to leverage Google Ads for evergreen traffic rather than relying on less predictable social media ads. Additionally, it offers modules like “Instant E-Commerce Asset” for creating sellable stores and “Passive Publishing Profits” for earning royalties through Kindle publishing on autopilot. For those seeking personalized guidance, the “Elite Fleet Membership” provides one-on-one coaching tailored to individual goals.

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Who Created Build Assets Online?

Build Assets Online was founded by Mike and Joe Brusca, brothers who have been working together in the online business space since 2014. Their reputation in the e-commerce world is built on their success in high-ticket dropshipping, Kindle publishing, Amazon FBA, and affiliate marketing. Over the years, they’ve developed a diverse portfolio of over ten online businesses, many of which have been sold for six-figure sums.

The Brusca brothers are known for their innovative approach to high-ticket dropshipping, where they focus on selling fewer but more expensive products to maximize profits. Their methods have reportedly generated over $30 million in revenue, making them respected figures in the industry. Beyond their coaching program, they’ve shared their insights through podcasts and other resources, helping hundreds of students achieve success in e-commerce.

Who is Build Assets Online For?

Build Assets Online is designed for anyone looking to build a sustainable online business. Whether you’re a complete beginner or an experienced entrepreneur seeking to diversify your income streams, this program offers tools and strategies tailored to different levels of expertise. It’s ideal for:

• Beginners: Those new to e-commerce or online business who want a comprehensive guide to starting and scaling.
• Intermediate Entrepreneurs: Individuals looking to refine their strategies or explore new business models like high-ticket dropshipping or Kindle publishing.
• Advanced Business Owners: Entrepreneurs aiming to build sellable assets or expand their portfolio with profitable ventures.

The program’s focus on high-ticket items combined with Google Ads strategies makes it particularly appealing to those who want to avoid the pitfalls of low-margin dropshipping or unreliable social media ads. However, its broad scope might overwhelm beginners who prefer a more focused approach.

How is Build Assets Online Structured?

The Build Assets Online program is divided into several modules and courses, each targeting specific business models and strategies. Here’s a breakdown of its key components:

• Instant E-Commerce Asset: A step-by-step guide to creating profitable and sellable dropshipping stores. It covers everything from finding high-ticket products and suppliers to setting up a Shopify store, optimizing it for conversions, and leveraging Google Ads for traffic.
• Passive Publishing Profits: Focuses on earning royalties through Amazon Kindle Publishing. This module teaches how to create books that generate passive income on autopilot.
• Online Asset Playbook: A free course that introduces the concept of building a million-dollar online portfolio by combining various business models.
• Elite Fleet Membership: Offers access to all courses, personalized one-on-one coaching, and a private Discord community for networking and tailored advice.
• Additional Modules: These include advanced niche research, financial setup tips (like credit card optimization), and strategies for reinvesting profits to grow exponentially.

The program is designed to cater to entrepreneurs at all levels, but the wide range of content might feel overwhelming for beginners who prefer a more focused approach.

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Are Build Assets Online Students Getting Results?

One of the most compelling aspects of Build Assets Online is the success stories shared by its students. Many have reported impressive outcomes, such as selling their dropshipping stores for six-figure sums or achieving consistent passive income through Kindle publishing. For example:

• A student sold their dropshipping store for $133,000 on Empire Flippers, gaining valuable experience in building sellable assets.
• Another student achieved passive income of $10K-$25K per month through Kindle publishing, with plans to exit for over $1 million.

While testimonials highlight significant achievements, it’s worth noting that results depend heavily on individual effort and implementation. As the creators themselves state, making money is never guaranteed.

How Much Does Build Assets Online Cost?

Build Assets Online offers two pricing tiers:

1. Standard Package: Priced at $2,499, this includes access to the main courses covering dropshipping, Kindle publishing, blogging, and affiliate marketing.
2. Mentoring Package: Costs $4,999 and includes personalized one-on-one coaching along with all standard course materials.

Both packages come with a 30-day money-back guarantee, allowing students to request a refund if they feel the program isn’t delivering value. While the price tag is steep compared to other online business courses, the inclusion of multiple business models and personalized coaching may justify the investment for serious entrepreneurs.

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Praises for Build Assets Online

As someone who has explored numerous online business programs, I can confidently say that Build Assets Online has several standout features worth praising:

• Diverse Business Models: The program covers a wide range of strategies, including high-ticket dropshipping, Kindle publishing, blogging, and affiliate marketing. This variety allows students to explore multiple income streams and choose the one that best suits their skills and interests. Personally, I appreciate this flexibility because it aligns with my belief in diversifying income sources for long-term stability.

• Focus on High-Ticket Dropshipping: Unlike traditional dropshipping models that often rely on low-margin products, Mike and Joe emphasize selling high-ticket items like clawfoot tubs or conference tables. This approach not only increases profit margins but also reduces the need for high sales volume. Their use of Google Ads for evergreen traffic is another game-changer, offering a more stable alternative to the volatility of social media ads.

• Sellable Assets: One of the program’s core principles is building businesses that can be sold later for significant profits. This aligns perfectly with my philosophy of creating digital assets with long-term value. Several students have successfully flipped their stores for six-figure sums, which speaks to the effectiveness of this strategy.

• Comprehensive Support: The Elite Fleet Membership provides access to all courses, one-on-one coaching, and a private Discord community. This level of support ensures that students have the guidance they need to implement what they learn effectively.

• Proven Success Stories: Testimonials from students like Zack, who exited his store for mid-six figures, or Hurley, who made over $20,000 in profit within three months, demonstrate that the program delivers results when applied correctly.

Criticisms for Build Assets Online

While Build Assets Online has many strengths, it’s not without its drawbacks. Here are some areas where I believe the program could improve:

• Overwhelming Scope: Covering so many business models in one program can be overwhelming, especially for beginners. While diversity is a strength, it may also dilute focus and make it harder for students to master any one model. A more structured approach tailored to specific skill levels could address this issue.

• High Price Tag: At $2,499 for the standard package and $4,999 for the mentoring package, the program is a significant investment. While the content and support may justify the cost for serious entrepreneurs, it might be prohibitive for those just starting out or unsure about committing to online business.

• Limited Feedback Transparency: Despite its success stories, there’s limited feedback on platforms like Trustpilot or Reddit. This lack of widespread reviews makes it harder to gauge the program’s overall reputation and effectiveness from an unbiased perspective.

• Reliance on Dropshipping: Although high-ticket dropshipping is positioned as a profitable model, it’s still a challenging business with inherent risks like supplier issues and competition. The 90% failure rate often associated with dropshipping remains a concern, even with Mike and Joe’s refined approach.

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Should You Join Build Assets Online?

Whether or not you should join Build Assets Online really depends on your goals, budget, and level of commitment. From my experience, this program is best suited for individuals who are serious about building long-term, sellable online businesses. If you’re someone who’s ready to invest both time and money into creating digital assets, the strategies taught by Mike and Joe Brusca can be incredibly valuable. Their focus on high-ticket dropshipping and passive income models like Kindle publishing offers a unique approach that stands out from other courses I’ve come across.

However, if you’re just starting out in the online business world and feel overwhelmed by the idea of juggling multiple business models, this program might not be the best fit. The steep price tag is also something to consider—while it’s an investment that could pay off for committed entrepreneurs, it might not be ideal for those on a tight budget or looking for a lower-risk entry point.

In short, Build Assets Online is an excellent choice for intermediate to advanced entrepreneurs looking to scale or diversify their income streams. Beginners may want to explore more affordable and beginner-friendly options before diving into such a comprehensive program.

Build Assets Online Alternative

If you’re looking for a more beginner-friendly and affordable alternative to Build Assets Online, I highly recommend checking out Wealthy Affiliate. When I was starting my journey in online business, Wealthy Affiliate played a pivotal role in teaching me the fundamentals of affiliate marketing and building websites that generate consistent income.

Here’s why I consider Wealthy Affiliate the best alternative:

• Beginner-Friendly: Unlike Build Assets Online, Wealthy Affiliate is specifically designed for beginners. It provides step-by-step training on how to build niche websites, drive organic traffic through SEO, and monetize through affiliate marketing.

• Affordable Pricing: Wealthy Affiliate offers a free starter membership with access to basic training and tools. Their premium membership starts at just $49 per month (or $497 annually), making it much more accessible compared to the $2,499 price tag of Build Assets Online.

• Comprehensive Tools: The platform includes everything you need to get started—website hosting, keyword research tools, and a supportive community of like-minded entrepreneurs.

• Proven Track Record: Wealthy Affiliate has been around since 2005 and has helped thousands of people build profitable online businesses. Its longevity and reputation make it a trustworthy option for beginners.

While Wealthy Affiliate focuses primarily on affiliate marketing and blogging rather than high-ticket dropshipping or Kindle publishing, it’s an excellent starting point for anyone who wants to learn how to make money online without feeling overwhelmed. Once you’ve mastered the basics, you can always explore more advanced programs like Build Assets Online to expand your skill set.

Recommendation: Here’s The Best Alternative