As an experienced internet entrepreneur who’s built a 6-figure online business, I know firsthand how overwhelming it can be to navigate the world of making money online. Before I went full-time with my online ventures, I dabbled in countless side hustles—everything from dropshipping to freelancing, affiliate marketing, and even selling on eBay. While each taught me valuable lessons, none gave me the freedom or scalability I was looking for. That all changed when I discovered the power of email marketing.
Recently, I came across Igor Kheifets’ List Building Lifestyle, a program that promises to help entrepreneurs build and monetize email lists for consistent income. Given my own success with email marketing, I was curious to see if Igor’s methods lived up to the hype.
In this review, I’ll break down my experience with the program, what it offers, and whether it’s worth your time and investment. If you’re tired of chasing shiny objects and want a proven system to grow your online business, keep reading!
Table of Contents
- What is List Building Lifestyle?
- Who Created List Building Lifestyle?
- Who is List Building Lifestyle For?
- How is List Building Lifestyle Structured?
- Are List Building Lifestyle Students Getting Results?
- How Much Does List Building Lifestyle Cost?
- Praises for List Building Lifestyle
- Criticisms for List Building Lifestyle
- Should You Join List Building Lifestyle?
- List Building Lifestyle Alternative
What is List Building Lifestyle?
The List Building Lifestyle is a program designed to teach entrepreneurs how to build and monetize email lists effectively. At its core, it’s about leveraging email marketing to create a reliable income stream while working fewer hours. Igor Kheifets, the creator of the program, emphasizes the importance of building a responsive email list as the backbone of any successful online business.
Through the program, members learn how to:
- Create high-converting email campaigns.
- Drive targeted traffic using strategies like solo ads.
- Develop compelling offers that resonate with their audience.
- Scale their business by tapping into proven list-building techniques.
What sets this apart is its focus on actionable steps rather than theory. Igor’s mentorship includes live Q&A sessions, detailed reviews of marketing materials, and access to a community of like-minded marketers. Whether you’re new to email marketing or looking to refine your skills, the List Building Lifestyle offers practical tools and strategies to help you generate consistent income online.
Recommendation: Here’s The Best Alternative
Who Created List Building Lifestyle?
The mastermind behind the List Building Lifestyle is Igor Kheifets, widely recognized as one of the world’s highest-paid email marketers. Igor’s story is nothing short of inspiring—he went from working as a Burger King busboy to becoming a millionaire before his 25th birthday, all through email marketing.
Igor is also an Amazon best-selling author of List Building Lifestyle: Confessions of an Email Millionaire, where he shares his journey and insights into building profitable email lists. Beyond his book, he hosts the popular List Building Lifestyle Show podcast, which features industry leaders like Robert Kiyosaki and Russell Brunson. His reputation as a mentor is backed by glowing testimonials from students and peers who credit him with transforming their businesses.
What makes Igor stand out is his ability to simplify complex strategies and deliver results. He’s not just teaching theory—he’s sharing methods he personally uses to generate millions online.
Who is List Building Lifestyle For?
The List Building Lifestyle is ideal for anyone looking to build a sustainable online business through email marketing. It caters to:
- Beginners: If you’re new to online marketing and want a clear roadmap, Igor’s step-by-step guidance can help you avoid common pitfalls.
- Struggling Entrepreneurs: Those who have tried other methods but haven’t seen success will find actionable strategies here.
- Experienced Marketers: If you already have some experience but want to scale your efforts or improve your ROI, this program can take your skills to the next level.
It’s particularly suited for individuals who value flexibility and scalability in their business model. Whether you’re tired of living paycheck-to-paycheck or want to escape the grind of traditional jobs, this program offers tools to help you achieve financial independence.
Recommendation: Here’s The Best Alternative
How is List Building Lifestyle Structured?
The List Building Lifestyle is not just a course—it’s a membership-based program packed with resources, mentorship, and actionable strategies to help you master email marketing. Here’s how it’s structured:
- Live Q&A Sessions: Members get direct access to Igor Kheifets during live sessions where he answers questions and reviews marketing materials like emails, sales pages, and videos.
- Community Access: The program includes entry into Igor’s exclusive inner circle of collaborators and partners. This network is invaluable for sharing insights and strategies.
- Step-by-Step Training: Igor provides detailed guidance on building responsive email lists, creating high-converting campaigns, and generating traffic through methods like solo ads.
- Additional Resources: Members can download tools like Igor’s 6-step super-affiliate checklist, which outlines strategies for generating significant affiliate paydays.
- Podcast and Book Integration: The program complements Igor’s podcast and book, offering deeper insights into his proven techniques.
The structure is designed to be practical and results-driven, making it suitable for both beginners and experienced marketers looking to scale their efforts.
Are List Building Lifestyle Students Getting Results?
One of the most compelling aspects of the List Building Lifestyle is the success stories from its students. Testimonials from members highlight the program’s effectiveness in transforming their email marketing efforts:
- Ron Douglas, a New York Times best-selling author, calls Igor “the real deal” and recommends working with him.
- Paulo Barroso, from Super Affiliate Network, praises Igor’s mentorship on traffic and lead generation.
- Willie Macon, a seasoned internet marketer, shares that her email list grew “in record time” thanks to Igor’s strategies.
- Leo Boon, a new member from Singapore, describes his experience as “very valuable,” noting how Igor answered all attendee questions during coaching sessions.
These testimonials demonstrate that students are not only seeing results but are also gaining confidence in their ability to build profitable email lists.
Recommendation: Here’s The Best Alternative
How Much Does List Building Lifestyle Cost?
The List Building Lifestyle membership costs $97 per month. While this may seem affordable compared to other high-ticket programs, additional costs can arise for premium services or advanced training. For example, some students have reported being offered packages costing up to $22,500 for building larger email lists.
Refund Policy: The program offers a generous refund policy. If you’re not satisfied within the first 7 days of joining, you can request a no-questions-asked refund. Additionally, specific challenges like the “301K Challenge” promise refunds if you don’t make your first affiliate sale within 30 days—even without proving your efforts.
While the monthly fee provides access to valuable resources and mentorship, it’s important to assess whether the investment aligns with your goals and budget.
Praises for List Building Lifestyle
The List Building Lifestyle has received significant praise for its approach to email marketing and the resources it offers. Here are the standout points:
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Expert Guidance from Igor Kheifets
Igor’s reputation as one of the highest-paid email marketers speaks volumes. His expertise in email marketing, affiliate marketing, and traffic generation is evident in the program’s content. Students benefit from his practical advice, which is rooted in years of experience. Testimonials from industry leaders like John Crestani and Michael Cheney highlight how Igor’s strategies have helped them generate substantial profits. -
Access to a Supportive Community
Membership includes access to Igor’s inner circle of collaborators and partners. This network allows members to connect with successful marketers, share insights, and learn from others’ experiences. For many students, this community aspect is invaluable for staying motivated and refining their strategies. -
Actionable Training
The program focuses on practical steps rather than theoretical concepts. Members learn how to create high-converting email campaigns, drive targeted traffic, and scale their businesses effectively. Igor’s monthly live Q&A sessions ensure that students can get their questions answered directly, making the learning process interactive and personalized. -
Proven Results
Numerous testimonials attest to the program’s effectiveness. For example, affiliate marketer KJ Mayes credited Igor’s coaching for helping him go full-time online and even put a deposit down for a new home. Willie Macon also shared that her email list grew “in record time,” thanks to Igor’s strategies.
Criticisms for List Building Lifestyle
While the List Building Lifestyle has many strengths, it is not without its drawbacks. Here are some criticisms:
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High Costs and Upsells
The monthly membership fee of $97 can add up quickly, costing over $1,000 annually. Beyond this, there are additional upsells that can be quite expensive. For instance, some students reported being quoted $22,500 for a 10,000-email list package. These upsells can make the program seem inaccessible for those on a tight budget. -
Dependency on Subscription
All program materials are tied to the subscription model. If you stop paying the monthly fee, you lose access to everything you’ve invested in. This recurring cost structure can be frustrating for individuals who prefer one-time payments for educational programs. -
Limited Scope
The program focuses exclusively on email list building and does not cover other aspects of internet marketing, such as SEO or social media marketing. While this specialization may appeal to some, others might find it too narrow if they want a more comprehensive approach to online business. -
Mixed Reviews on Refunds
Although Igor offers a refund policy within the first seven days of joining, some students have reported difficulties in getting their money back. This has led to concerns about transparency in the refund process.
Recommendation: Here’s The Best Alternative
Should You Join List Building Lifestyle?
After diving deep into the List Building Lifestyle, I can confidently say that it’s a solid program for anyone serious about mastering email marketing. If your goal is to build a scalable online business using email lists, Igor Kheifets lays out a clear and actionable roadmap. His expertise, combined with the live Q&A sessions and access to a supportive community, makes this program particularly appealing for those who want hands-on guidance.
That said, whether you should join depends on your current situation:
- If you’re a beginner or struggling entrepreneur who wants to focus exclusively on email marketing, this program can be a game-changer.
- However, if you’re not ready to commit to the $97/month subscription or you’re looking for a more comprehensive approach that includes other online business models like SEO, blogging, or social media marketing, you might want to explore other options first.
Ultimately, List Building Lifestyle is best suited for individuals who are willing to invest both time and money into mastering one specific strategy—email marketing. If that aligns with your goals, this program could be a great fit.
List Building Lifestyle Alternative
While the List Building Lifestyle is excellent for email marketing, it’s not the only way to learn how to make money online. If you’re looking for a more well-rounded platform that covers multiple online business strategies, I highly recommend Wealthy Affiliate as an alternative.
Wealthy Affiliate is an all-in-one platform designed for beginners and experienced marketers alike. Unlike List Building Lifestyle, it doesn’t just focus on one method but provides training on various ways to build an online business, including:
- Affiliate marketing
- SEO and blogging
- Social media marketing
- Content creation and website building
Here’s why I believe Wealthy Affiliate stands out:
- Comprehensive Training: The platform offers step-by-step lessons on everything from building your first website to driving traffic and monetizing it through affiliate programs.
- Affordable Pricing: Wealthy Affiliate has a free starter membership (with no time limit) and premium plans starting at $49/month—significantly cheaper than List Building Lifestyle.
- All-in-One Tools: Membership includes access to website hosting, keyword research tools, and a supportive community of over 2 million members.
- Diverse Business Models: While List Building Lifestyle focuses solely on email marketing, Wealthy Affiliate teaches multiple strategies, allowing you to choose the one that best suits your interests and goals.
If you’re someone who wants flexibility in choosing your path to online success or prefers a platform with more affordable pricing options, Wealthy Affiliate might be the better choice for you. Personally, I’ve found its training invaluable in building my own 6-figure business. It’s an excellent starting point for anyone looking to create long-term success online.
Recommendation: Here’s The Best Alternative

Anthony Smith is an internet entrepreneur. He created the Side Hustle Ideas Database to help people find side hustles for making extra money, with the potential of turning into a full-time income.
After graduating from the University of Pennsylvania with a business degree, he gained business experience at a consulting firm. At the same time, he tried various side hustles including freelance writing, blogging, and eCommerce. He managed to turn his side hustles into a full-time business, earning over $3 million. Now, he enjoys financial freedom and travels around the world as a digital nomad.