Amazing Selling Machine Review: Should You Join?

When I first ventured into the world of online income, I tried everything from freelance gigs to flipping items on eBay. While these side hustles taught me valuable lessons, they never quite gave me the freedom I craved. Fast forward to today, I’m fortunate to run a six-figure online business full-time—a journey that’s been as rewarding as it’s been challenging. Along the way, I’ve explored countless opportunities to grow and diversify my income streams, which led me to the Amazing Selling Machine (ASM).

As someone who understands the grind of building a business from scratch, I know how overwhelming it can be to find the right tools and strategies. That’s why I decided to dive into ASM—a program that promises to teach you how to build a thriving Amazon FBA business.

In this review, I’ll share my honest take on ASM based on my experience as an entrepreneur, breaking down whether it lives up to the hype and if it’s worth your investment. Let’s get started!

What is Amazing Selling Machine?

The Amazing Selling Machine (ASM) is a premium training program designed to teach you how to build a profitable e-commerce business using Amazon’s Fulfillment by Amazon (FBA) platform. The course provides step-by-step guidance on creating your own private-label brand and selling physical products on Amazon. It’s not just about selling—it’s about building a scalable, sustainable business.

ASM walks you through every stage of the process, from finding high-demand, low-competition products to sourcing suppliers, creating a brand, and launching your product. It also covers advanced strategies like optimizing your product listings, running profitable ad campaigns, and scaling your business to six- or even seven-figure revenues. With its comprehensive 8-module structure, ASM equips you with the tools and knowledge to turn an idea into a thriving Amazon business.

What I found particularly impressive is the program’s focus on actionable steps. For example, it teaches you how to identify profitable niches, negotiate with suppliers, and leverage Amazon’s vast customer base to generate sales. Whether you’re completely new to e-commerce or looking to refine your skills, ASM offers a proven blueprint for success.

Recommendation: Here’s The Best Alternative

Who Created Amazing Selling Machine?

The Amazing Selling Machine was created by Jason Katzenback and Matt Clark, two highly respected figures in the e-commerce world. Jason started his entrepreneurial journey after leaving the corporate world in 2003 when his company eliminated bonuses for employees. He went on to build multiple successful online businesses, including Archon Media Inc., which generated millions in revenue.

Matt Clark’s story is equally compelling. At just 24 years old, he discovered the potential of selling branded products on Amazon and quickly became a top seller. Together, Jason and Matt combined their expertise to create ASM in 2012, aiming to help others replicate their success.

Both founders have built seven-figure Amazon businesses themselves, adding credibility to the program. Over the years, ASM has evolved into one of the most trusted and well-known Amazon FBA courses globally, with over 35,000 students learning from their methods. Their reputation as pioneers in the field makes ASM a standout choice for aspiring entrepreneurs.

Who is Amazing Selling Machine For?

ASM is designed for anyone who wants to start or grow an Amazon FBA business. Whether you’re a complete beginner or someone with some experience in e-commerce, this course provides valuable insights and strategies tailored to different levels of expertise.

Here’s who will benefit most from ASM:

• Aspiring Entrepreneurs: If you’re looking for a step-by-step guide to starting your first online business.

• Side Hustlers: Perfect for those who want to build an additional income stream while keeping their day job.

• Experienced Sellers: If you’ve tried selling on Amazon but struggled with scaling or profitability.

• Stay-at-Home Parents: Provides an opportunity to earn income while managing family responsibilities.

• Retirees: Ideal for those seeking a flexible way to generate extra income.

However, it’s not for everyone. If you’re looking for a “get-rich-quick” scheme or can’t afford the initial costs of inventory and tools (around $1,000+), this might not be the right fit for you. ASM requires dedication, time, and financial investment—but if you’re willing to put in the work, it could be life-changing.

Recommendation: Here’s The Best Alternative

How is Amazing Selling Machine Structured?

The Amazing Selling Machine (ASM) is divided into a comprehensive 9-module, 8-week training program that covers every aspect of building a successful Amazon FBA business. Here’s a breakdown of the modules and content:

• Welcome Module: The ASM Business Process and Mindset
  Learn the foundational mindset and processes needed to succeed in e-commerce.

• Module 1: Building Your Hot Opportunity List
  Focuses on finding profitable, high-demand, low-competition products to sell.

• Module 2: Evaluating Suppliers and Samples
  Teaches you how to source products from reliable suppliers and test samples.

• Module 3: Ordering Inventory & Creating Your Brand
  Covers branding essentials and how to place your first inventory order.

• Module 4: Building Your Brand Assets
  Learn how to create a professional online presence, including logos, packaging, and more.

• Module 5: The Perfect Product Page
  Focuses on creating optimized product listings with SEO-friendly titles, descriptions, and images.

• Module 6: The Perfect Product Launch
  Learn strategies for launching your product successfully to maximize sales.

• Module 7: Optimizing and Scaling PPC
  Teaches advanced pay-per-click (PPC) advertising techniques to drive traffic and sales.

• Module 8: Scaling Your Sales on Amazon
  Covers strategies for scaling your business and expanding your product line.

• Module 9: Advanced Marketing & Traffic Strategies
  Explores advanced tactics like influencer marketing and external traffic generation.

In addition to the modules, ASM includes:

• Access to the ASM Mentor Program for personalized guidance.
• Lifetime membership in the private ASM community.
• A resource vault with templates, tools, and supplier contacts.
• Proprietary software tools for product research and keyword optimization.

This structure ensures you’re guided step-by-step, whether you’re a beginner or an experienced seller looking to scale your business.

Are Amazing Selling Machine Students Getting Results?

One of the most compelling aspects of ASM is its track record of success stories. While results vary, many students have achieved impressive milestones:

• Justin and Channing Dyson: This couple went from struggling college students to running a business generating over $500,000 per month in sales. They credit ASM for giving them the tools they needed to succeed.

• Paul Nicoll: After just under a year of selling on Amazon, Paul reports $86,000 in monthly revenue with a profit margin of around 15%—a testament to the program’s effectiveness.

However, it’s worth noting that many of these success stories come from students who started several years ago when Amazon was less competitive. Recent testimonials suggest that while success is still achievable, it requires more effort due to increased competition in the marketplace. Median annual revenue for ASM students who completed the program between 2013–2016 was reported at $60,750, with profits typically around $15,000 annually.

While these results are inspiring, they highlight that success depends on individual effort, market conditions, and proper execution of the strategies taught in ASM.

Recommendation: Here’s The Best Alternative

How Much Does Amazing Selling Machine Cost?

ASM has revamped its pricing model to make it more accessible:

• Annual Subscription: $999 per year.
• Monthly Subscription: $199 per month.

Previously priced at $4,997 as a one-time fee, this new structure significantly lowers the financial barrier for aspiring entrepreneurs.

ASM also offers two guarantees:

1. 30-Day Money-Back Guarantee: If you’re not satisfied within the first 30 days, you can request a full refund.
2. 6-Month Success Promise: If you complete all steps in the course but fail to build a successful business within six months, ASM will refund your course fee and reimburse up to $7,500 in unsold inventory.

While these guarantees reduce risk, it’s important to consider additional costs like inventory (starting at $500+), Amazon seller fees ($40/month), branding expenses ($500+), and marketing. These startup costs can range from $2,000–$3,000 on top of the course fee.

In my experience, this pricing model makes ASM more accessible while still requiring serious commitment—both financially and in terms of effort—to see results.

Praises for Amazing Selling Machine

The Amazing Selling Machine (ASM) has received widespread recognition for its quality and effectiveness. Here’s what stands out to me:

• Comprehensive and Actionable Training
  The course is incredibly detailed, offering step-by-step guidance on building an Amazon FBA business from scratch. Each module is designed to simplify complex processes like product sourcing, branding, and marketing, making it accessible even for beginners. I appreciate how the training doesn’t just teach theory—it provides actionable steps you can implement immediately.

• Supportive Community and Mentorship
  ASM’s private community is one of its strongest assets. With thousands of active members and dedicated mentors, you’re never alone in your journey. Whether you need advice or motivation, the community ensures your questions are answered promptly. Personally, I’ve found that having access to experienced sellers is invaluable when navigating challenges.

• Proven Track Record of Success
  The program has helped thousands of students achieve impressive results, with many scaling their businesses to six or seven figures. Seeing real-life testimonials and case studies from people who’ve succeeded using ASM is inspiring and reinforces the program’s credibility.

• Lifetime Updates and Tools
  ASM provides lifetime access to updated content and tools, ensuring you stay ahead of Amazon’s evolving landscape. This commitment to keeping the course relevant is a significant advantage over other programs that quickly become outdated.

• Money-Back Guarantee
  The 30-day refund policy and six-month success promise significantly reduce the financial risk of enrolling. This shows the creators’ confidence in their program while giving students peace of mind.

Recommendation: Here’s The Best Alternative

Criticisms for Amazing Selling Machine

While ASM has many strengths, it’s not without its drawbacks. Here are some areas where I think the course could improve:

• High Cost of Entry
  Even with the new subscription pricing ($999 annually or $199 monthly), ASM remains a significant investment, especially when you factor in additional costs like inventory, branding, and software. For those on a tight budget, this might be a barrier to entry.

• Additional Expenses Beyond the Course
  While the training itself is thorough, succeeding with Amazon FBA requires upfront capital for inventory (often $1,000+), advertising, and other tools. These hidden costs can catch newcomers off guard if they’re not prepared.

• Overwhelming for Beginners
  Despite its accessibility, some beginners may find the sheer volume of information overwhelming. Building an Amazon business requires time, effort, and learning multiple skills simultaneously—something not everyone is ready for.

• Mixed Results in Recent Years
  While ASM has a history of success stories, many of these come from earlier years when Amazon was less competitive. In today’s crowded marketplace, achieving similar results requires more effort and strategic execution. Some students have reported modest profits despite high revenues due to increasing competition and Amazon fees.

• Refund Process Issues
  Although ASM offers a money-back guarantee, there have been complaints about delays or difficulties in obtaining refunds. This could be frustrating for those who decide the program isn’t right for them.

Should You Join Amazing Selling Machine?

After going through the Amazing Selling Machine myself, I can confidently say that it’s one of the most comprehensive programs for building an Amazon FBA business. However, whether you should join depends on your goals, financial situation, and willingness to commit.

If you’re serious about starting an e-commerce business and have the time and resources to invest, ASM provides everything you need to succeed. The step-by-step training, mentorship, and tools are top-notch, and the community support is invaluable. I’ve personally benefited from the structured approach and actionable strategies, which helped me avoid costly mistakes early on.

That said, ASM isn’t for everyone. If you’re looking for a quick way to make money or don’t have the budget for inventory and advertising costs, this program might not be the right fit. Success with Amazon FBA requires patience, hard work, and financial investment—it’s not a shortcut to instant wealth.

Ultimately, I’d recommend ASM if you’re ready to commit to building a long-term business and have the resources to get started. But if you’re hesitant about the costs or unsure if e-commerce is right for you, there are other ways to learn how to make money online without such a high upfront investment.

Recommendation: Here’s The Best Alternative

Amazing Selling Machine Alternative

While ASM is an excellent program for Amazon FBA, it’s not the only option out there. If you’re looking for a more affordable way to learn how to make money online without the high costs of inventory and advertising, I’d highly recommend Wealthy Affiliate as a fantastic alternative.

Wealthy Affiliate focuses on teaching you how to build an online business through affiliate marketing—a model that doesn’t require inventory or upfront capital. Instead of selling physical products, affiliate marketing allows you to earn commissions by promoting other companies’ products or services. It’s a low-risk way to start making money online while still learning valuable skills like website creation, SEO (search engine optimization), and content marketing.

Here’s why Wealthy Affiliate stands out:

• Affordable Pricing: Wealthy Affiliate offers a free starter membership with access to basic training modules. Their premium membership costs $49/month (or $497/year), which is far more affordable than ASM.

• Beginner-Friendly Training: The platform provides step-by-step lessons that are easy to follow, even if you have no prior experience in online business.

• No Inventory Costs: Unlike Amazon FBA, affiliate marketing doesn’t require purchasing or storing products. This makes it ideal for those who want to minimize upfront expenses.

• All-in-One Platform: Wealthy Affiliate includes website hosting, keyword research tools, and a supportive community—all in one place.

• Proven Success Stories: Thousands of members have built profitable affiliate marketing businesses using Wealthy Affiliate’s training.

As someone who has explored both e-commerce and affiliate marketing extensively, I can say that Wealthy Affiliate is perfect for beginners who want to start earning online without taking on the risks associated with physical products. It’s also great for those who prefer flexibility—affiliate marketing allows you to work from anywhere and scale your business at your own pace.

If Amazon FBA feels overwhelming or out of reach financially, Wealthy Affiliate is an excellent alternative that offers a solid foundation for building an online business. Both programs have their strengths, but Wealthy Affiliate provides a more accessible entry point for anyone looking to start their journey into online entrepreneurship.

Recommendation: Here’s The Best Alternative

Anthony Smith

Anthony Smith is an internet entrepreneur. He created the Side Hustle Ideas Database to help people find side hustles for making extra money, with the potential of turning into a full-time income.

After graduating from the University of Pennsylvania with a business degree, he gained business experience at a consulting firm. At the same time, he tried various side hustles including freelance writing, blogging, and eCommerce. He managed to turn his side hustles into a full-time business, earning over $3 million. Now, he enjoys financial freedom and travels around the world as a digital nomad.