Ecommerce Masters Review: Should You Join?

When I first started exploring ways to make money online, I dabbled in everything from affiliate marketing to flipping products on eBay. Like many aspiring entrepreneurs, I was chasing the dream of financial freedom while juggling a full-time job. Fast forward a few years, and I’m now running a six-figure ecommerce business that allows me to work on my own terms. But hitting this milestone wasn’t without its challenges—especially when it came to scaling beyond the initial success.

That’s why I was intrigued when I came across Foundr’s Ecommerce Masters course. Promising actionable strategies from seasoned entrepreneurs who’ve built seven- and eight-figure businesses, it seemed like the perfect next step for someone like me looking to break through growth plateaus.

In this review, I’ll share my honest thoughts on the course, drawing from my own experience as an internet entrepreneur and someone who’s no stranger to online business courses.

Whether you’re wondering if this program is worth the investment or just curious about what it offers, I’ve got you covered. Let’s dive in!

What is Ecommerce Masters?

Ecommerce Masters by Foundr is an advanced training program designed to help entrepreneurs scale their ecommerce businesses to seven-figure revenues and beyond. Unlike beginner-level courses, this program focuses on proven strategies for growth, taught by five world-class ecommerce experts who have built their own multi-million-dollar brands. The course covers five key areas critical to scaling a business: Facebook Ads, email marketing, influencer marketing, product development, and supply chain management.

Through over 9 hours of video lessons, templates, and actionable frameworks, participants learn how to optimize their operations, attract more customers, and boost profits. For example, the course teaches how to create high-converting ad campaigns, negotiate better supplier deals, and leverage email automation to drive repeat purchases. It’s not just about theory—Ecommerce Masters provides practical steps that you can immediately apply to grow your business. If you’re already running a successful store but struggling to scale further, this course offers the tools and insights to take things to the next level.

Join Ecommerce Masters Here

Who Created Ecommerce Masters?

Ecommerce Masters was created by Foundr, a globally recognized education company founded by Nathan Chan. Foundr has built a reputation for producing high-quality entrepreneurial courses and content aimed at helping business owners succeed. With millions of followers on social media and a popular magazine featuring interviews with top entrepreneurs, Foundr is trusted by many in the business world.

What sets Ecommerce Masters apart is its unique approach of bringing together five expert instructors—each with a proven track record in ecommerce success. These instructors include Nick Shackelford (Facebook Ads specialist who managed $85 million in ad spend), Gretta Van Riel (creator of multiple seven-figure brands using influencer marketing), Rob Ward (co-founder of Quad Lock, which scaled to $9M in revenue), Rich Li (supply chain expert behind Brosa), and Chase Dimond (email marketing expert responsible for generating $20M+ in sales). Their combined expertise ensures that participants learn from real practitioners who have achieved tangible results.

Who is Ecommerce Masters For?

Ecommerce Masters is specifically designed for experienced ecommerce entrepreneurs who are ready to scale their businesses. If you’re already running a profitable online store but feel stuck trying to grow further or reach seven-figure revenues, this course is for you. It’s ideal for those who want to refine their strategies in areas like advertising, product development, and customer retention.

However, it’s not suitable for beginners or those just starting out in ecommerce. If you’re new to the field and need help setting up your first store, Foundr offers other beginner-friendly courses like “Start & Scale Your Online Store.” Ecommerce Masters assumes that participants already have some level of success and are looking for advanced tactics to accelerate growth. If that sounds like you, this course could be the game-changer you’ve been searching for.

Join Ecommerce Masters Here

How is Ecommerce Masters Structured?

Ecommerce Masters is organized into five comprehensive modules, each focusing on a unique “scaling superpower” to help you grow your ecommerce business. Here’s a breakdown of the course structure:

• Module 1: Facebook Ads
  Led by Nick Shackelford, this module dives into advanced strategies for scaling your store using Facebook advertising. You’ll learn techniques like optimizing ad spend and creating campaigns that drive high returns.

• Module 2: New Product Development
  Rob Ward teaches how to develop and launch products that resonate with your target audience. His “Product Success Formula” helps you identify winning products and scale through innovation.

• Module 3: Advanced Supply Chain Operations
  Rich Li focuses on streamlining supply chain processes, negotiating better deals with suppliers, and ensuring operational efficiency to maximize profits.

• Module 4: Influencer Marketing
  Gretta Van Riel shares her expertise in leveraging influencers to build brand awareness and drive sales. This module covers everything from finding the right influencers to structuring effective partnerships.

• Module 5: Email Marketing
  Chase Dimond teaches how to use email marketing to retain customers and boost conversions. From crafting compelling campaigns to automating sequences, this module equips you with tools to build long-term customer relationships.

In total, the course includes over 9 hours of video lessons, templates, worksheets, and case studies designed to provide actionable insights. It’s structured in a way that allows you to focus on the areas most relevant to your business.

Are Ecommerce Masters Students Getting Results?

One of the most impressive aspects of Ecommerce Masters is the success stories from past students. Many entrepreneurs have seen remarkable transformations in their businesses after applying the strategies taught in the course. Here are a few standout testimonials:

• Yara Kamal (Scoria World): Yara scaled her yoga accessory brand from $400,000 annually to $2 million, achieving over $100,000 in monthly revenue using Facebook Ads strategies from the course.
• Riley Stricklin (Lume Cube): Riley saw a 701% increase in orders and a 280% boost in email conversions within just 30 days of implementing course teachings.
• Pedro Ramos (Bonanza Boots): Pedro grew his online shoe store by over 1000%, reaching $20,000 in monthly sales—a huge leap for what started as a side hustle.
• Connor Martin (The Essence Vault): Connor achieved a 20% increase in revenue despite challenges posed by COVID-19.

These results highlight the practical value of the course for scaling ecommerce businesses effectively. Many students have reported significant improvements in ROAS (Return On Ad Spend), sales conversions, and overall revenue growth.

Join Ecommerce Masters Here

How Much Does Ecommerce Masters Cost?

Ecommerce Masters is priced at $2,997, reflecting its advanced content and proven strategies tailored for scaling established ecommerce businesses. While this might seem steep compared to other courses, the value it offers—through expert insights and actionable frameworks—makes it a worthwhile investment for serious entrepreneurs.

Refund Policy

Foundr offers a 14-day refund policy for standalone courses. If you decide the program isn’t right for you within two weeks of purchase, you can request a full refund by contacting Foundr’s support team. This policy ensures that you can evaluate whether the course aligns with your needs before fully committing.

For entrepreneurs looking to break through growth plateaus and scale their ecommerce stores effectively, Ecommerce Masters provides both high-quality content and flexibility with its refund policy.

Praises for Ecommerce Masters

After completing Ecommerce Masters, I can confidently say there are several standout aspects that make this course worth the investment. Here’s what I appreciated most:

• Expert-Led Modules
  The course is taught by five industry leaders, each specializing in a key area of ecommerce growth. Nick Shackelford’s Facebook Ads insights and Gretta Van Riel’s influencer marketing strategies were game-changers for me. Their practical advice and real-world experience made the content feel actionable rather than theoretical.

• Comprehensive and Actionable Content
  With over 9 hours of video lessons and 70+ modules, the course covers everything from scaling ad campaigns to negotiating with suppliers. What I loved most was the plug-and-play nature of the strategies—they’re easy to implement and deliver results quickly.

• Real Success Stories
  The testimonials from past students were inspiring and reassuring. Seeing entrepreneurs like Riley Stricklin increase email conversions by 280% or Yara Kamal scale her revenue to $2 million gave me confidence that the strategies actually work. These stories show that the course has a proven track record of helping businesses grow.

• Supportive Community
  The private Facebook group for students is incredibly valuable. It’s a space where you can ask questions, share experiences, and learn from others who are on the same journey. This added layer of support makes the learning process much more interactive and engaging.

• Refund Policy
  Foundr’s 14-day refund policy offers peace of mind. It shows they stand behind their product, which is reassuring when investing in a high-ticket course like this one.

Join Ecommerce Masters Here

Criticisms for Ecommerce Masters

While Ecommerce Masters has a lot to offer, it’s not without its drawbacks. Here are a few areas where I felt the course could improve:

• Not Beginner-Friendly
  This course is tailored for experienced ecommerce entrepreneurs, which means it assumes you already have a profitable store and some knowledge of ecommerce fundamentals. If you’re just starting out, you might feel overwhelmed or find the content irrelevant to your current stage.

• High Price Point
  At $2,997, the course is undeniably expensive compared to other ecommerce programs. While I believe it delivers value for those ready to scale their businesses, it might not be accessible to everyone—especially entrepreneurs on a tight budget.

• Implementation Requires Effort
  The strategies taught in the course are effective but require significant time and effort to execute properly. If you’re not prepared to put in the work, you might struggle to see results. This isn’t necessarily a flaw of the course itself but something to consider before enrolling.

• Reliance on Paid Ads
  A large portion of the course focuses on scaling through paid ads, particularly Facebook Ads. While this is an essential skill for growth, it also comes with risks—ads can be costly and unpredictable if not managed well. Entrepreneurs who prefer organic traffic or branding-focused strategies might find this emphasis limiting.

Overall, while Ecommerce Masters is packed with valuable insights, it’s best suited for those who are already established in ecommerce and ready to invest both time and money into scaling their business further.

Should You Join Ecommerce Masters?

After going through Ecommerce Masters, I believe this course is an excellent choice—but only for the right type of entrepreneur. If you’re already running a profitable ecommerce store and are looking to scale to seven or even eight figures, this program provides the advanced strategies and frameworks you need to get there. The expert-led modules, actionable content, and proven success stories make it a powerful tool for overcoming growth plateaus.

However, it’s important to consider your current situation. If you’re just starting out in ecommerce or haven’t yet built a sustainable income from your store, this course might not be the best fit. The content assumes you have a solid foundation and are ready to invest both time and money into scaling. For beginners, the high price point and advanced strategies may feel overwhelming or out of reach.

Ultimately, joining Ecommerce Masters comes down to whether you’re at the right stage in your business journey. If scaling is your next big goal and you’re ready to commit to implementing these strategies, I’d say go for it. But if you’re still trying to figure out how to start or grow a store from scratch, there are better options out there for beginners.

Join Ecommerce Masters Here

Ecommerce Masters Alternative

If you’re not quite ready for Ecommerce Masters or are looking for a more beginner-friendly way to learn how to make money online, I highly recommend checking out Wealthy Affiliate. When I first started exploring online business opportunities, Wealthy Affiliate was my go-to platform for learning the basics of affiliate marketing and building an online income stream.

Why Wealthy Affiliate is a Great Alternative

• Beginner-Friendly
  Wealthy Affiliate is perfect for those who are new to making money online. It provides step-by-step training on how to build websites, drive traffic, and monetize through affiliate marketing—all without needing prior experience.

• Affordable Pricing
  Compared to Ecommerce Masters’ $2,997 price tag, Wealthy Affiliate offers much more accessible pricing. Their premium membership starts at just $49 per month, making it a great option for entrepreneurs on a budget.

• Diverse Income Opportunities
  While Ecommerce Masters focuses solely on ecommerce scaling, Wealthy Affiliate teaches you how to make money online through various methods—affiliate marketing being the main focus. This gives you flexibility in choosing a business model that suits your interests and resources.

• Built-In Tools and Community
  Wealthy Affiliate includes everything you need to get started: website hosting, keyword research tools, and access to a supportive community of entrepreneurs. The platform is designed to help beginners succeed by providing all the resources in one place.

If you’re new to online business or want to explore alternatives beyond ecommerce, Wealthy Affiliate is an excellent starting point. It’s especially ideal for those who prefer low-risk business models like affiliate marketing over inventory-based ecommerce. Personally, I found Wealthy Affiliate invaluable when I was starting out—it gave me the skills and confidence I needed to eventually transition into running my own ecommerce store.

Recommendation: Here’s The Best Alternative

Anthony Smith

Anthony Smith is an internet entrepreneur. He created the Side Hustle Ideas Database to help people find side hustles for making extra money, with the potential of turning into a full-time income.

After graduating from the University of Pennsylvania with a business degree, he gained business experience at a consulting firm. At the same time, he tried various side hustles including freelance writing, blogging, and eCommerce. He managed to turn his side hustles into a full-time business, earning over $3 million. Now, he enjoys financial freedom and travels around the world as a digital nomad.