Internet Profits Review: Is Dean Holland Legit?

After years of hustling on the side—dabbling in everything from survey sites to dropshipping and even a few “too good to be true” schemes—I finally took the leap and built my full-time online business. Fast forward to today, and I’m fortunate to earn a consistent six-figure income from the internet. But if there’s one thing I’ve learned along the way, it’s that not all online business opportunities are created equal.

That’s why I’m always on the lookout for programs that actually deliver real, actionable value—especially for those just starting out or looking to scale. Recently, I’ve been hearing a lot about Dean Holland’s Internet Profits, a platform that claims to help everyday people build profitable online businesses, regardless of their experience or niche. With my background and a healthy dose of skepticism from past side hustle failures, I decided to take a closer look.

In this review, I’ll share my honest, firsthand impressions of Internet Profits: what it offers, who it’s really for, and whether it lives up to the hype. If you’re serious about building a sustainable online business—and want to know if Dean Holland’s approach is worth your time and investment—read on.

What is Internet Profits?

Internet Profits is an online education platform designed to help people build a profitable business on the internet, regardless of their background or niche. What sets it apart is the structured, step-by-step training that guides you through every stage of building an online business—from the fundamentals of affiliate marketing to more advanced strategies like product creation and scaling. The platform starts you off with a certification process, which consists of eight core modules. These modules cover everything from choosing the right products to promote, understanding sales funnels, mastering list building and email marketing, and driving both free and paid traffic to your offers.

What I really appreciate is that Internet Profits doesn’t just teach you how to promote their own program (though you can, if you want). Instead, it equips you with skills that are transferable to any niche—whether you’re passionate about fitness, gardening, or anything else. The training is delivered in bite-sized lessons, making it easy to follow without getting overwhelmed, and there’s daily live coaching to get your questions answered and your work reviewed. You’re taught real, foundational skills so you can make money online ethically and sustainably, not just through hype or copy-paste tactics.

Recommendation: Here’s The Best Alternative

Who Created Internet Profits?

Internet Profits was founded by Dean Holland, a well-known figure in the affiliate marketing and digital entrepreneurship space. Dean’s journey started back in 2004, and after some early struggles, he found success through mentorship and persistence. Over the years, he’s become recognized for his expertise in sales funnels and affiliate marketing, even earning the prestigious ClickFunnels “2 Comma Club” award for generating over $1 million in sales with his funnels.

What stands out about Dean is his hands-on approach. He’s not just a figurehead—he’s actively involved in coaching, answering questions in the community, and running live sessions. His reputation is built on being accessible and genuinely invested in his students’ success, rather than just selling flashy dreams. Dean is also the author of The Iceberg Effect, a book that shares both his story and the core strategies behind building a real online business. While there’s always a bit of marketing hype in this industry, Dean is generally regarded as a legit mentor who delivers on his promises and cares about his customers’ results.

Who is Internet Profits For?

From my experience, Internet Profits is best suited for people who are serious about building a real, long-term online business—not just looking for a quick, copy-and-paste side hustle. If you’re willing to put in the work, learn new skills, and follow a proven roadmap, this platform can be incredibly valuable. It’s ideal for:

• Beginners who feel overwhelmed by all the conflicting advice online and want a clear, step-by-step path.
• Intermediate marketers who want to deepen their skills, especially around sales funnels, traffic, and list building.
• Anyone who wants to build a business around their own passion or niche, not just in the “make money online” space.
• People who value community support and live coaching, rather than trying to figure everything out alone.

On the other hand, if you’re just looking for a “push-button” solution or aren’t willing to invest time and effort into building your skills, Internet Profits probably isn’t for you. The program is upfront about the work required and doesn’t promise overnight riches. But if you’re committed to building something real, the support and training here can make a huge difference.

Recommendation: Here’s The Best Alternative

How is Internet Profits Structured?

One thing I really appreciate about Internet Profits is how the training is broken down into clear, actionable modules. When I joined, I was guided through a certification process made up of eight core modules, each focused on a key area of building an online business. The content is delivered in bite-sized lessons, so you never feel overwhelmed, and you always know what to do next. Here’s a quick overview of how it’s structured:

• Super Affiliate Foundations: Lays the groundwork for understanding the affiliate marketing model and what it takes to succeed.
• Choosing Profitable Affiliate Offers: Teaches you how to select the right products to promote for predictable, consistent income.
• List Building & Email Follow-Up: Covers how to build your email list and create effective follow-up sequences to maximize sales.
• Sales Funnels & Conversions: Walks you through building and optimizing sales funnels that turn leads into buyers.
• Traffic Generation: Includes both free and paid traffic strategies, so you can start driving visitors to your offers right away.
• Done-For-You Funnels & Promotional Content: Gives you access to ready-made funnels and content to help you hit the ground running.
• Live Coaching & Mentoring: Offers daily or twice-weekly live sessions where you can get your questions answered and your work reviewed.
• 30 Day Blueprint: A step-by-step action plan to help you implement what you’ve learned and start seeing results quickly.

Once you complete the certification, you unlock the ability to become a certified partner—if you want to promote Internet Profits itself—or you can use your skills to build a business in any niche you choose.

Are Internet Profits Students Getting Results?

As someone who’s been around the online business space for a while, I know that results speak louder than any sales page. I’ve seen plenty of testimonials and real case studies from Internet Profits students. For example, Sophie, a member who joined in 2021, documented her journey publicly and shared that she made four figures within a few months, and later received a “Five Figure Club” award for earning over $10,000 in commissions with the program. She’s now part of the coaching team, which says a lot about the community and the opportunities for growth within the program.

I’ve also seen other partners report earning multiple four-figure months, and some have even crossed the $50,000 mark in commissions in their first year, depending on their level of effort and commitment. Of course, as with any business, results vary based on how much work you put in—but there’s clear evidence that students are getting real, tangible results.

What stands out to me is that the program doesn’t just celebrate those who promote Internet Profits. Many students use the skills to build successful businesses in other niches, which is exactly what you want from a quality training program.

Recommendation: Here’s The Best Alternative

How Much Does Internet Profits Cost?

Let’s talk numbers. The investment for Internet Profits is a one-time payment of $1,997, which gives you lifetime access to all the training modules, tools, and the private community. This includes ongoing live coaching and any future updates to the program.

I’ll be honest—this is a significant investment, especially if you’re just starting out. But compared to what you’d pay for piecemeal coaching, done-for-you funnels, and ongoing mentorship elsewhere, it can be justified if you’re committed to building a real business.

As for the refund policy, Internet Profits offers a 30-day money-back guarantee. If you decide the program isn’t for you, you can request a full refund within 30 days of purchase. While the details aren’t completely spelled out, it appears you may need to show that you’ve taken action and genuinely given the course a try before requesting a refund, which is pretty standard for high-ticket programs.

Praises For Internet Profits

• Teaches Real, Transferable Skills
  One of the biggest strengths I’ve found with Internet Profits is that it doesn’t just teach you how to promote the program itself. The training dives deep into foundational skills like building sales funnels, generating traffic, list building, and email marketing—skills you can apply to any niche or business model, not just affiliate marketing for Internet Profits. This means you’re not locked into a single opportunity, and you can use what you learn to build multiple streams of income or even launch your own products down the line.

• Ongoing, High-Quality Coaching and Support
  Unlike many courses that leave you on your own after you buy, Internet Profits offers regular live coaching sessions and an active support community. I’ve personally benefited from being able to ask questions and get feedback from experienced coaches, including Dean Holland himself and other successful partners. This level of support has kept me accountable and helped me push through roadblocks that would have stopped me in the past.

• No Hype or False Promises
  I really respect that Internet Profits sets realistic expectations. The messaging is clear: this isn’t a get-rich-quick scheme, and you won’t be making five figures overnight. The program is upfront about the work required, which helps attract people who are serious about building a real business and keeps the community focused and supportive.

• Constantly Updated Content
  Dean Holland and his team are always adding new training, updating modules, and providing fresh resources. The program isn’t static; it evolves as online marketing changes, which is crucial in this fast-moving industry. I’ve noticed new features and training added since I joined, and it’s clear they’re committed to keeping things current.

• Proven Track Record of Student Success
  There are plenty of real testimonials from students who have achieved significant results. For example, Sophie, who started as a student, quickly earned her “Five Figure Club” award and then became part of the coaching team. I’ve seen others share their progress, celebrating real commissions and business growth—not just promoting the program, but also applying what they learned to other niches.

Recommendation: Here’s The Best Alternative

Criticisms For Internet Profits

• Not a “Business in a Box” or Quick Fix
  If you’re looking for a plug-and-play system or a business that promises fast, easy money, Internet Profits isn’t it. The training requires a real investment of time and effort. You have to go through the modules, implement what you learn, and be patient as you build your business. This can be a downside for people who want instant results or aren’t prepared to do the work.

• High Upfront Cost
  The price tag is significant, especially for beginners. While I believe the value is there if you’re committed, $1,997 is a lot to invest upfront. This may put it out of reach for some people, especially if they’re not sure they’re ready to go all-in on building an online business.

• Heavy Focus on Promoting the Program
  Although the skills you learn are transferable, there is a strong emphasis on becoming an affiliate for Internet Profits itself, especially in the early stages. Some people might feel uncomfortable with the idea of promoting the same program they just bought, and critics have pointed out that this can make it feel a bit like a pyramid scheme—even though it isn’t structured as one.

• Platform and Tool Preferences
  The course uses certain tools (like Builderall for funnels) that may not be everyone’s favorite. Personally, I’m not a huge fan of Builderall, and I would have preferred more flexibility with the tech stack. This could be a minor annoyance if you already have a preferred set of tools or are used to other platforms.

• Results Require Consistent Action
  Like any legitimate business opportunity, your results will depend on how much effort you put in. There’s no guarantee of success, and some people may struggle with information overload or lose motivation before seeing results. The program does its best to keep you on track, but ultimately, it’s up to you to take consistent action and reach out for help when you need it.

Overall, Internet Profits has a lot going for it, especially if you’re serious about building a long-term business and want ongoing support. But it’s not for everyone, and it’s important to go in with your eyes open about the time, effort, and investment required.

Should You Join Internet Profits?

After going through Internet Profits myself, I can say it’s a solid choice if you’re committed to building a real, long-term online business and want hands-on support every step of the way. The training is thorough, the live coaching is genuinely helpful, and the community is full of people who are serious about making progress. If you’re tired of piecing together free advice and want a proven, step-by-step system with mentorship, Internet Profits delivers on that front.

However, it’s not for everyone. The upfront investment is significant, and you need to be prepared to put in the work—there are no shortcuts or “push-button” riches here. If you’re looking for a quick fix or aren’t ready to invest both time and money, you might be disappointed. But if you value mentorship, community, and a curriculum that teaches transferable skills you can use in any niche, Internet Profits is worth considering.

Recommendation: Here’s The Best Alternative

Internet Profits Alternative

If you’re looking for a more flexible or budget-friendly way to learn how to make money online, I highly recommend checking out Wealthy Affiliate. As someone who’s tried just about every platform out there, Wealthy Affiliate stands out for several reasons:

• Free Starter Membership: You can get started with no upfront cost, which is perfect if you’re on the fence or want to test the waters before committing.
• Comprehensive, Up-to-Date Training: The platform covers everything from affiliate marketing basics to advanced SEO, content creation, and even social media and YouTube strategies. The training is regularly updated, so you’re always learning what works now.
• All-in-One Tools: Wealthy Affiliate includes website hosting, a powerful website builder, keyword research tools (Jaaxy), and more—all under one roof.
• Supportive Community: The community is incredibly active and helpful, with experienced marketers and even the founders available to answer questions and offer guidance.
• Live Weekly Classes and Daily Tutorials: You get access to live expert classes every week, plus a huge library of past training sessions.
• Transparent Pricing: Premium plans start at $49/month, and there are no hidden upsells. You can scale up as your business grows.

Wealthy Affiliate is ideal for beginners and intermediate marketers who want to build a sustainable online business in any niche. It’s not a get-rich-quick scheme, but if you’re willing to put in the effort, the resources and support are top-notch.

Recommendation: Here’s The Best Alternative

Anthony Smith

Anthony Smith is an internet entrepreneur. He created the Side Hustle Ideas Database to help people find side hustles for making extra money, with the potential of turning into a full-time income.

After graduating from the University of Pennsylvania with a business degree, he gained business experience at a consulting firm. At the same time, he tried various side hustles including freelance writing, blogging, and eCommerce. He managed to turn his side hustles into a full-time business, earning over $3 million. Now, he enjoys financial freedom and travels around the world as a digital nomad.