As someone who has built a six-figure income online and tried countless side hustles before transitioning to a full-time internet entrepreneur, I’ve always been on the lookout for opportunities that promise scalability and passive income.
From dropshipping to affiliate marketing, I’ve explored various models, some successful and others less so. When I came across Chad Kimball’s Local AutoPilot, I was intrigued by its unique approach to local lead generation using Google Maps. It claims to offer a step-by-step system for creating digital properties that generate leads and passive income by helping local businesses thrive.
In this review, I’ll share my honest thoughts on whether Local AutoPilot lives up to the hype and whether it’s worth your time and investment.
Table of Contents
- What is Local AutoPilot?
- Who Created Local AutoPilot?
- Who is Local AutoPilot For?
- How is Local AutoPilot Structured?
- Are Local AutoPilot Students Getting Results?
- How Much Does Local AutoPilot Cost?
- Praises for Local AutoPilot
- Criticisms for Local AutoPilot
- Should You Join Local AutoPilot?
- Local AutoPilot Alternative
What is Local AutoPilot?
Local AutoPilot is an online course created by Chad Kimball that teaches a unique business model focused on generating passive income through local lead generation. The program revolves around the “rank and rent” strategy, where you create and optimize Google Business Profiles (formerly Google My Business listings) for specific industries and locations. Once these listings rank in the coveted Google Map Pack, they start generating leads for local businesses. You can then lease these digital properties to business owners for a monthly fee.
The course covers everything you need to succeed in this model, including:
- Google Business Profile Optimization: Learn how to make listings stand out and rank higher in local search results.
- Local SEO Strategies: Master keyword research, citation building, and review management to boost visibility.
- Client Acquisition: Discover techniques to find and onboard local businesses as paying clients.
- Advanced Map Pack Strategies: Understand how to maintain rankings despite competition or algorithm changes.
The program includes over 70 training videos, live coaching sessions, and access to a private community. While the business model promises residual income, it does come with challenges like Google’s frequent updates and competition.
Recommendation: Here’s The Best Alternative
Who Created Local AutoPilot?
Local AutoPilot was developed by Chad Kimball, a well-known name in the local lead generation space. Chad has been working in online marketing since the early 2000s and reportedly generated over $30 million by leveraging Google Maps for lead generation. His journey began in 1999 when he left his 9-to-5 job after landing a client that earned him over $100,000 within a few years. Since then, he has refined his strategies and turned them into comprehensive training programs like Local AutoPilot.
Chad is highly respected in the industry for his expertise and success with the “rank and rent” model. His courses have helped many students achieve financial independence, with some testimonials showcasing impressive results. However, his frequent rebranding of programs (e.g., Google Maps Elite, Arbor Academy) has caused some confusion among potential buyers.
Who is Local AutoPilot For?
Local AutoPilot is best suited for individuals looking to build a scalable online business with recurring income. Here’s who might benefit most from this program:
- Digital Entrepreneurs: If you’re already familiar with SEO or digital marketing, this course can help you expand your skill set.
- Side Hustlers: Those looking for a part-time venture that could eventually replace their full-time income.
- Small Business Consultants: Professionals who want to offer lead generation services as part of their portfolio.
- Self-Starters: People who are comfortable learning independently and navigating challenges like competition or technical issues.
That said, it’s not ideal for absolute beginners without any prior experience in digital marketing or those looking for quick results. The business model requires effort upfront to rank listings and manage client relationships before it becomes passive.
Recommendation: Here’s The Best Alternative
How is Local AutoPilot Structured?
The Local AutoPilot course is packed with content designed to guide you through every step of the “rank and rent” business model. As someone who has taken my fair share of online courses, I can say the structure here is comprehensive and well-organized. Here’s an overview of what you’ll find inside:
Google Business Profile Optimization: Learn how to set up and optimize listings to rank in the Google Map Pack.
Local Keyword Research: Discover strategies for identifying high-impact keywords to target local search traffic.
Citation Building: Step-by-step guidance on creating and managing citations to boost local SEO rankings.
Review Management: Tips for acquiring and managing customer reviews to build credibility.
Advanced Map Pack Strategies: Techniques for maintaining top rankings despite competition or algorithm updates.
Client Acquisition: Methods for finding local businesses, pitching your services, and securing clients.
Live Coaching & Community Access: Weekly coaching calls and a private community for networking and support.
The course also includes over 70 video lessons and 135 hours of pre-recorded coaching calls. It’s a lot to digest, but the step-by-step approach makes it manageable.
Are Local AutoPilot Students Getting Results?
One of the first things I look for in any course is whether students are actually achieving success. Local AutoPilot has plenty of testimonials from students who have used Chad Kimball’s methods to generate income. For example, one student shared how they turned a struggling contractor’s annual sales from $20,000 to over $100,000 by implementing these strategies—and earned a percentage of that growth as their fee. Another student mentioned seeing checks roll in shortly after starting the program, calling it “the best residual income” they’ve ever experienced.
Even Chad’s own daughter reportedly made five figures per month using this model. These stories are inspiring, but it’s worth noting that results can vary depending on factors like effort, competition, and market conditions.
Recommendation: Here’s The Best Alternative
How Much Does Local AutoPilot Cost?
The pricing for Local AutoPilot can be a bit confusing due to multiple tiers and upsells. The base course is priced at $997, which gives you access to all training materials, live coaching sessions, and the private community. However, there are advanced training options and upsells that can increase the overall cost significantly—some reports suggest prices as high as $5,860.
As for refunds, there isn’t much clarity on a formal refund policy. This is something I recommend confirming directly with their sales team before committing. Given the investment required, it’s important to ensure you’re fully comfortable with what you’re signing up for.
While the price may seem steep compared to other online courses, it’s worth considering the potential return on investment if you’re able to successfully implement the strategies taught in the program.
Praises for Local AutoPilot
Local AutoPilot has several standout features that make it appealing, especially for those looking to build a passive income stream. Here are the aspects I personally appreciate:
Step-by-Step Training: The course provides a detailed roadmap for success, breaking down the “rank and rent” model into manageable steps. As someone who values clarity in online training programs, I found the structured approach helpful. It covers everything from setting up Google Business Profiles to advanced strategies for maintaining rankings, leaving little guesswork.
Passive Income Potential: Once you’ve ranked your listings and secured clients, the income becomes largely passive. This is ideal for entrepreneurs like me who want to focus on scaling rather than being tied down by day-to-day operations. The testimonials from students seeing steady checks roll in reinforce this promise.
Live Coaching and Community Support: Weekly coaching calls and access to a private community provide ongoing support, which can be crucial for troubleshooting issues or staying motivated. I’ve been part of similar communities before, and they can make a big difference in your success.
Proven Results: The program has numerous success stories, including students who’ve helped local businesses significantly grow their revenue while earning a percentage of the profits themselves. These real-world examples give credibility to the business model.
Recommendation: Here’s The Best Alternative
Criticisms for Local AutoPilot
While Local AutoPilot has its strengths, it’s not without its challenges and drawbacks. Here are some criticisms I’ve identified:
High Cost: The base price of $997 is steep, especially when you factor in potential upsells that can push the total cost into the thousands. For beginners or those on a tight budget, this might be a significant barrier.
Risk of Profile Takedowns: One major downside of relying on Google Maps is the unpredictability of profile takedowns. If Google flags or removes your listings, it can disrupt your income stream overnight. This is a risk that isn’t emphasized enough in the course materials.
Client Retention Challenges: Clients may leave if they experience issues with lead quality or if your listings lose their rankings due to competition or algorithm changes. Managing client relationships can become a headache if things don’t go as planned.
Not Beginner-Friendly: While the course provides detailed instructions, it assumes some familiarity with digital marketing concepts like SEO and client acquisition. Absolute beginners may find it overwhelming or struggle with the technical aspects.
Overall, Local AutoPilot offers a solid business model with great potential but comes with risks that require careful consideration before diving in.
Should You Join Local AutoPilot?
After diving deep into Local AutoPilot, I can say that it’s a solid program for those who are serious about building a passive income stream through local lead generation. If you’re someone who is willing to put in the upfront work to rank Google Business Profiles and manage client relationships, this course could be a great fit. The “rank and rent” model is unique, scalable, and has the potential to generate consistent monthly income once your listings are established.
However, it’s not for everyone. If you’re an absolute beginner or someone looking for quick results, this might not be the best option. The high cost of entry ($997 and potentially more with upsells) is something to consider carefully, especially if you’re unsure about the risks involved, such as Google algorithm changes or profile takedowns.
Ultimately, you should join Local AutoPilot if:
You’re comfortable investing time and money upfront.
You have some basic knowledge of SEO or digital marketing.
You’re looking for a business model that can generate residual income over time.
If these points resonate with you, Local AutoPilot might be worth exploring. But if you’re hesitant about the cost or complexity, there are other alternatives to learn how to make money online.
Recommendation: Here’s The Best Alternative
Local AutoPilot Alternative
If Local AutoPilot doesn’t feel like the right fit for you, I’d recommend checking out Wealthy Affiliate. As someone who has tried various online business models, I can confidently say that Wealthy Affiliate is one of the best platforms for learning how to make money online—especially if you’re starting from scratch.
Here’s why I think Wealthy Affiliate stands out as an alternative:
Beginner-Friendly Training: Wealthy Affiliate offers step-by-step training on affiliate marketing, helping you build an online business by promoting products and earning commissions. It’s perfect for beginners who want a straightforward way to get started.
Affordable Pricing: Unlike Local AutoPilot’s hefty price tag, Wealthy Affiliate has a free starter membership and affordable premium plans (starting at $49/month). This makes it accessible for anyone on a budget.
All-in-One Platform: Wealthy Affiliate provides everything you need in one place—training, website hosting, keyword research tools, and access to a supportive community of entrepreneurs. It’s a complete ecosystem for building an affiliate marketing business.
Proven Success Stories: The platform has helped thousands of people achieve financial independence through affiliate marketing. Many users have scaled their businesses to six-figure incomes using the strategies taught in Wealthy Affiliate.
While Wealthy Affiliate focuses on affiliate marketing rather than local lead generation, it’s an excellent alternative for those looking to start an online business without the risks associated with Google Maps profiles. If you’re new to online entrepreneurship or prefer a lower-cost entry point, Wealthy Affiliate might be the perfect choice for you.
Recommendation: Here’s The Best Alternative

Anthony Smith is an internet entrepreneur. He created the Side Hustle Ideas Database to help people find side hustles for making extra money, with the potential of turning into a full-time income.
After graduating from the University of Pennsylvania with a business degree, he gained business experience at a consulting firm. At the same time, he tried various side hustles including freelance writing, blogging, and eCommerce. He managed to turn his side hustles into a full-time business, earning over $3 million. Now, he enjoys financial freedom and travels around the world as a digital nomad.