Locked In Leads Review: Should You Join?

If you’d told me a few years ago that I’d be running a six-figure online business from my laptop, I probably would’ve laughed. Like many of you, I started out hustling on the side-dabbling in everything from drop shipping to freelance gigs, affiliate marketing, and just about every “make money online” scheme you can imagine. Some worked, most didn’t, but every attempt taught me something new about what it really takes to build a sustainable online income.

So when I first heard about Gabriel Ansel’s “Locked In Leads” program, I was both skeptical and intrigued. After all, I’ve seen my fair share of flashy promises and overhyped courses. But as someone who’s always looking for smart, scalable ways to grow my business, I decided to take a closer look. In this review, I’ll break down exactly what Locked In Leads offers, who it’s really for, and whether it lives up to the hype-drawing on my own experience in the trenches of online entrepreneurship. If you’re serious about building a real business online (and tired of chasing shiny objects), keep reading.

What is Locked In Leads?

Locked In Leads is an online training program designed to teach you how to make money by combining affiliate marketing and lead generation, with a heavy focus on Facebook ads. The core idea is simple: you run Facebook ads to generate leads (potential customers) for other businesses, and instead of earning a commission for each sale, you get paid for every qualified lead you deliver. This model can be appealing because, in many cases, getting someone to submit their information is easier than getting them to make a purchase.

Inside the course, Gabriel Ansel walks you through everything from setting up your Facebook Business Manager and ad accounts, to finding high-converting affiliate offers, borrowing ideas from proven campaigns, and even creating presale pages that boost conversions. You’ll also learn how to set up and optimize Facebook pixels, analyze key metrics, automate parts of your campaigns, and keep your Facebook accounts running smoothly-sometimes by renting accounts or working with agencies.

The program is action-oriented, promising that you can launch your first campaign within 24 hours using Gabriel’s templates, swipe files, and agency connections. The goal is to help you get results fast, with a system that’s already working for Gabriel and his partners.

Recommendation: Here’s The Best Alternative

Who Created Locked In Leads?

Locked In Leads was created by Gabriel Ansel, a well-known internet entrepreneur with over 17 years of experience in digital marketing. Gabriel’s reputation is built on his success in affiliate marketing, e-commerce, and lead generation, and he claims to have made millions online, reportedly earning over $65,000 per month generating leads for other businesses.

Gabriel’s journey is a classic rags-to-riches story. He started out washing cars at a dealership before discovering online marketing through a chance encounter with a successful email marketer. After learning the ropes and partnering with his mentor, Gabriel branched out on his own, eventually specializing in Facebook ads and affiliate lead generation.

Unlike many “gurus,” Gabriel is still actively running campaigns and working in the trenches, which gives his training a practical, up-to-date edge. However, while he’s respected for his expertise and hands-on approach, testimonials and independent reviews about the program’s results can be hard to find, so it’s wise to do your due diligence before investing.

Who is Locked In Leads For?

Locked In Leads is best suited for people who already have some experience with digital marketing-especially those who are comfortable running Facebook ads and want to pivot into affiliate lead generation. If you’re determined, action-oriented, and don’t mind a hands-on approach, this program could be a good fit. It’s ideal if you:

• Want to scale your affiliate marketing using lead generation tactics
• Are ready to compete in the crowded Facebook ads space
• Don’t mind actively managing and optimizing campaigns (this isn’t a passive income model)
• Are looking for a system that can get you up and running quickly, with proven templates and agency connections

On the other hand, this program isn’t for everyone. If you’re a complete beginner, hoping for passive income, or want to learn lead generation beyond Facebook ads, you might want to look elsewhere. The competition on Facebook is fierce, and the business model requires ongoing effort and adaptation. Plus, since you’re building on top of Facebook’s platform, you don’t have full control over your business-a risk that’s worth considering before you dive in.

Recommendation: Here’s The Best Alternative

How is Locked In Leads Structured?

One thing I appreciate about Locked In Leads is its no-fluff, action-oriented structure. The course is designed as a “quick strike guide” with the goal of getting you to launch your first affiliate lead generation campaign within 24 hours. Gabriel lays out the exact steps and tools he uses daily, making it easy to follow along, especially if you already have some experience with Facebook ads.

Here’s a breakdown of the main modules and content you’ll find inside:

• Tools You Need to Get Started: Gabriel introduces the essential software and resources to hit the ground running.
• Business Manager & Ad Account Setup: Step-by-step guidance on setting up your Facebook Business Manager and ad accounts, including agency-recommended best practices.
• Connections to Affiliate Agencies: Access to the affiliate networks and agencies Gabriel works with, so you can find high-converting offers.
• Finding Converting Lead Generation Affiliate Offers: How to identify offers that are likely to bring in qualified leads.
• Finding Successful Campaigns: Techniques for “legally stealing” ideas from profitable campaigns to shortcut your learning curve.
• Customizing Pre-Sale Pages: Templates and walkthroughs for modifying pre-sale pages to maximize conversions.
• Affiliate Facebook Pixel Setup: How to properly install and configure your Facebook pixel for accurate tracking.
• Ad Setup That Works: Gabriel’s proven ad setups, including copywriting and creative strategies.
• Understanding Key Metrics: What numbers to watch and how to interpret your campaign data for better results.
• Using Rules for Hands-Free Conversions: Automation strategies to streamline your lead gen process.
• Renting Facebook Accounts & Working with Agencies: How to keep your campaigns running smoothly even if you run into account bans or other issues.
• Bonuses: Access to a private Facebook group, proven swipe files, and additional advanced strategies for scaling.

The curriculum is clearly structured to help you move from setup to scaling, with a focus on practical implementation rather than theory.

Are Locked In Leads Students Getting Results?

As someone who’s invested in plenty of online programs, I always look for real student results before making a judgment. With Locked In Leads, this is where things get a bit murky. While Gabriel Ansel is praised by business associates for his expertise in Facebook marketing and affiliate lead generation, actual testimonials from students who have taken the course are hard to come by.

There are a handful of testimonials floating around-mostly screenshots on Gabriel’s Instagram and brief mentions on his sales pages. Some claim impressive profits, like earning $55,230.95 in a week or averaging $2,000 per day, but these are not widely verified and are not prominently featured on the official course site. Most of the public endorsements come from Gabriel’s friends or business associates, not from everyday students who started from scratch.

So, while there are some signs that students have found success, the lack of transparent, detailed, and independently verifiable testimonials makes it difficult to gauge how consistently students are getting results with Locked In Leads. If you’re the type who relies on lots of social proof, this is something to keep in mind.

Recommendation: Here’s The Best Alternative

How Much Does Locked In Leads Cost?

Locked In Leads is priced at $3,497. That’s a significant investment, and it puts the program in the premium category compared to many other courses in the affiliate and lead generation space.

As for the refund policy, Gabriel offers a three-day money-back guarantee. If you decide the course isn’t for you, you have a 72-hour window from the time of purchase to request a refund. After that, all sales are final and there are no exceptions.

Personally, I would have preferred a longer refund window, especially given the price tag. The short refund period means you’ll need to move quickly if you want to review the material and make a decision. My advice: if you’re considering joining, clear your schedule for those first three days so you can dive in and see if it’s the right fit for you.

Praises For Locked In Leads

There are several aspects of Locked In Leads that really stand out to me as strengths, especially from the perspective of someone who’s spent years navigating the online business world.

• Actionable, Fast-Start System
  One of the biggest draws is how Gabriel Ansel has structured the course for rapid implementation. He promises you can launch your first campaign within 24 hours, and the training is packed with templates, swipe files, and step-by-step walkthroughs. For someone who doesn’t want to get bogged down in theory and just wants to start seeing results, this is a huge plus.

• Real-World, Up-to-Date Strategies
  Gabriel isn’t just teaching from a textbook-he’s actively running campaigns and adapting to changes in the Facebook ads landscape. His students and business associates often mention that he’s “got his finger on the pulse” when it comes to Facebook updates and is always tweaking his methods to stay profitable. That kind of hands-on, current insight is invaluable in a fast-changing industry.

• Solid Reputation in Digital Marketing
  Gabriel’s background as a successful e-commerce business owner, email marketer, and Facebook advertiser gives the program credibility. He’s made millions online and co-hosts a respected podcast, which speaks to his expertise and network in the industry. Even his business associates vouch for his ability to solve tough Facebook ad problems and revive struggling campaigns.

• Unique Hybrid Model
  The combination of affiliate marketing and lead generation is a refreshing twist. Instead of just chasing sales, you’re getting paid for every qualified lead you deliver, which can be easier and more scalable than traditional affiliate marketing. This hybrid approach opens up new opportunities for those who want to diversify their online income streams.

• Automation and Scaling Tools
  The course doesn’t just teach you how to get started-it also covers how to automate parts of your campaigns and scale up once you’ve found a winning formula. For experienced marketers looking to grow quickly, these advanced tactics are a real advantage.

Recommendation: Here’s The Best Alternative

Criticisms For Locked In Leads

Of course, no program is perfect, and there are some significant drawbacks to Locked In Leads that I can’t ignore.

• Lack of Genuine Student Testimonials
  One of my biggest concerns is the shortage of transparent, verifiable success stories from actual course participants. Most of the testimonials you’ll find are from Gabriel’s friends or business associates, not everyday students. While there are a handful of screenshots tucked away on his Instagram, they’re hard to find and not widely shared. This makes it difficult to gauge how consistently students are getting real results.

• Hybrid Model Complexity
  Combining affiliate marketing with lead generation sounds great in theory, but in practice, it can be overwhelming-especially for beginners. You’re essentially juggling two business models at once, which means you need to master both to be truly effective. Even as an experienced marketer, I can see how this could split your focus and make it harder to excel at either one.

• Heavy Reliance on Facebook Ads
  The entire system is built around Facebook advertising. While Facebook is a powerful platform, it’s also highly competitive and subject to constant changes in rules and algorithms. If your ad account gets banned or your campaigns stop performing, your income can dry up overnight. Plus, you don’t truly “own” your business-you’re at the mercy of Facebook’s policies.

• Not a Passive Income Model
  Despite the promise of automation, this business requires ongoing effort. You need to monitor campaigns, adjust targeting, and stay on top of new trends and compliance issues. If you’re looking for a hands-off, passive income stream, this isn’t it-you’re essentially taking on a digital marketing job with all the daily responsibilities that come with it.

• Short Refund Window and High Price
  At $3,497, Locked In Leads is a significant investment. The three-day refund policy is quite restrictive, giving you very little time to evaluate the course and decide if it’s the right fit. For such a high-ticket program, I would have expected a more generous guarantee.

Should You Join Locked In Leads?

After spending a lot of time inside the online business world-and having tried just about every side hustle under the sun-I’ve developed a pretty good sense for what works, what’s hype, and what’s genuinely worth your time and money. When it comes to Locked In Leads, my honest answer is: maybe, but I’d approach with caution.

If you’re already experienced with Facebook ads, have a solid grasp of digital marketing, and are looking for a fast, hands-on way to generate leads (and you’re not afraid of a highly competitive environment), then Locked In Leads could be a fit for you. Gabriel Ansel’s training is practical, and he’s clearly knowledgeable about Facebook advertising and affiliate lead generation. The course is action-oriented, and you’ll get templates, agency connections, and a step-by-step plan to launch your first campaign quickly.

But there are some major caveats. First, the business model is a hybrid of affiliate marketing and lead generation, which means you’ll be juggling two skill sets at once. This can be overwhelming, especially if you’re not already proficient in both areas. Second, the entire system is built around Facebook ads, a platform that’s not only crowded with competitors but also subject to sudden changes in policy, account bans, and fluctuating ad costs. Your business is essentially at the mercy of Facebook, and that’s a risk I’m not always comfortable with.

Another concern is the lack of transparent, verifiable student success stories. Most of the testimonials come from Gabriel’s business associates, not everyday users, and the few student results I found were buried on his social media rather than front and center on the sales page. For a course that costs $3,497 with only a 3-day refund window, I’d expect a lot more public proof that the system works for a wide range of people.

If you’re looking for a way to build a more passive, stable, and scalable online income, or you want to learn lead generation beyond just Facebook ads, I’d recommend considering other options before making such a big investment.

Recommendation: Here’s The Best Alternative

Locked In Leads Alternative

If you’re serious about building a real, long-term online business-but want something more beginner-friendly, transparent, and community-driven-my top recommendation is Wealthy Affiliate.

Wealthy Affiliate has been around for years and is widely recognized for its comprehensive, step-by-step training in affiliate marketing. What sets it apart is the supportive community, the constantly updated training, and the fact that you can get started for free. Unlike Locked In Leads, Wealthy Affiliate doesn’t just focus on one traffic source or business model. Instead, it teaches you how to build your own website, create valuable content, attract organic traffic (mainly through SEO), and monetize through affiliate programs in any niche you choose.

Here’s why I think Wealthy Affiliate is the best alternative:

• Beginner-Friendly: The training starts from scratch, making it perfect if you’re new to online business or affiliate marketing.
• Multiple Traffic Strategies: You’ll learn not just about paid ads, but also how to get free, long-term traffic from search engines and other sources.
• Supportive Community: There’s a huge, active community of entrepreneurs ready to help you every step of the way-including direct access to the founders.
• No High Upfront Cost: You can join for free and upgrade to premium for a reasonable monthly fee, rather than risking thousands up front.
• Proven Track Record: Wealthy Affiliate has helped countless people build real, sustainable income streams over the years.

To be clear, Wealthy Affiliate isn’t a get-rich-quick scheme. It takes time and effort to see results, but the skills you learn are transferable and give you full control over your business-unlike models that depend entirely on Facebook or any single platform.

If you want to master affiliate marketing the right way, build a business you own, and get support from a real community, Wealthy Affiliate is the program I’d recommend over Locked In Leads every time.

Recommendation: Here’s The Best Alternative