PMU Launch Review: Should You Join?

If you’ve spent any time in the online business world, you know there’s no shortage of programs promising to help you “level up” your income. I’ve been there-dabbling in countless side hustles, from affiliate marketing to e-commerce, before finally cracking the code and building a six-figure online business of my own. Along the way, I’ve become a bit of a skeptic when it comes to flashy business courses, especially those targeting niche industries like beauty and permanent makeup.

So when I first heard about PMU Launch by Kyle Koschel and Renato Fabri, I was both curious and cautious. Could this program really deliver on its promise to help beauty professionals transform their businesses? Or was it just another overhyped course in a crowded market?

In this review, I’m diving deep into my experience with PMU Launch-breaking down what works, what doesn’t, and whether it’s worth your hard-earned money. Whether you’re a beauty entrepreneur looking to fill your appointment book or an online business veteran like me, I’ll give you the honest, no-BS perspective you need to make an informed decision. Let’s get started!

What is PMU Launch?

PMU Launch is a 6-week online business and marketing program designed specifically for beauty professionals-especially those in the permanent makeup (PMU) industry-who want to build, grow, and fully book their businesses. As someone who’s tried just about every online side hustle before going full-time, I can tell you this isn’t just another generic marketing course. PMU Launch teaches a full-stack approach to running a beauty business, covering everything from digital marketing and sales to business systems and automation.

What really sets it apart is its focus on actionable, step-by-step strategies to help you consistently attract and convert new clients. You’ll learn both paid and organic marketing methods, including how to run Facebook ads, optimize your website for Google, and leverage social media to get noticed. The course also dives into sales scripts, pricing, business administration, and even the mindset shifts needed to operate like a true entrepreneur. The goal? To help you go from struggling to find clients to being booked out months in advance, and to build a business that can scale well beyond your chair.

Recommendation: Here’s The Best Alternative

Who Created PMU Launch?

PMU Launch was created by Kyle Koschel and Renato Fabri-two names that carry serious weight in the digital marketing world. Kyle, in particular, is a serial entrepreneur who’s built multiple seven-figure businesses using paid traffic and digital marketing. He’s been featured in Forbes, Entrepreneur, and US Insider, and has helped over 1,200 people build their businesses online. His reputation is built on real results, not just hype: he’s known for his hands-on mentorship, data-driven strategies, and for scaling PMU Launch into a multi-million-dollar company in just 18 months.

Renato Fabri brings deep expertise in advertising and business systems, and together, they’ve created a program that’s not just about theory-it’s about proven, repeatable systems that work in the real world. Their focus on innovation and genuine empowerment for beauty entrepreneurs has earned them a loyal following and a steady stream of success stories from students who’ve transformed their businesses.

Who is PMU Launch For?

If you’re in the beauty business and tired of chasing clients or feeling overwhelmed by all the “shiny object” marketing tactics out there, PMU Launch was built for you. The program is ideal for:

• Permanent makeup artists
• Cosmetic tattoo artists
• Estheticians
• Scalp micro pigmentation (SMP) artists
• Lash techs
• Salon and studio owners
• Anyone in the beauty industry, whether you’re just starting out or looking to scale an established business

It doesn’t matter if you’re working from home, renting a chair, or running your own studio-if your goal is to get more clients, increase your income, and build a business that runs like a well-oiled machine, PMU Launch gives you the blueprint. The course is especially valuable for those who want hands-on mentorship, a supportive community, and a clear, proven path to six figures and beyond.

Recommendation: Here’s The Best Alternative

How is PMU Launch Structured?

One thing I appreciate as an entrepreneur is a program that’s actually organized for results, not just information overload. PMU Launch is laid out as a 6-week online course, with each week focusing on a key component of building a successful PMU or beauty business. Here’s how the structure breaks down:

• Week 1: Building Your Foundation
  You’ll dive into the 12 core business principles and set up the mindset and systems needed for long-term growth.

• Week 2: New Paradigm & World View
  This week is all about reprogramming your mindset and business identity, so you can break old habits and set new, effective strategies.

• Week 3: The Art of Client Conversion
  Learn how to turn leads into paying clients with proven scripts, follow-up processes, and real-world examples of what works (and what doesn’t).

• Week 4: Setting up Your War Machine
  Get hands-on with creating your LLC, building a website, setting up landing pages and funnels, and learning SEO and social media strategies for organic growth.

• Week 5: Unleashing Facebook Ads
  Master paid advertising with step-by-step Facebook ad tutorials, including copywriting, split testing, and scaling your campaigns.

• Week 6: Setting up Systems
  This final module is all about automation and scaling-how to hire, manage, and track your team, and put the right systems in place so your business runs smoothly without you having to do everything yourself.

On top of the core modules, you get access to HD video lessons, MP3 recordings, and an active entrepreneur community. There’s also weekly live Q&A sessions, expert mentorship, and a private Facebook group for support and networking.

Are PMU Launch Students Getting Results?

As someone who’s seen plenty of online courses come and go, I always look for real-world results-not just marketing hype. PMU Launch has a huge collection of testimonials from students who’ve seen dramatic changes in their businesses.

• Carina (Brows by Carina) went from making just $1,200 a month and barely paying her bills to clearing $13,000 in two months, eventually scaling to over $20,000 months and even managing a team. She credits PMU Launch for giving her the tools and step-by-step guidance to completely transform her business and life.
• Chelsea (Color by Chelsea) made over $14,000 in just one month after switching to digital marketing with PMU Launch.
• Jessica (The Newport Brow) started getting 3-5 new clients a week right after joining, and a year later was making $19,000 in a single month.
• Emily (Em Brow Artistry) was hesitant due to past bad experiences but ended up making $35,000 in revenue and 90 new clients.
• Jaime (Pure Skin Aesthetics) struggled to close clients before, but after PMU Launch, she made over $10,000 in one month with 33 new clients.
• Rodger (SMP Ink) went from inconsistent bookings to earning $17,000 in just eight weeks.

There are dozens more stories just like these, with artists reporting not only higher incomes but also more confidence, better business systems, and a clearer vision for their future. Of course, there are a few negative reviews out there, mostly from people who didn’t see the results they expected or had issues with the refund policy, so it’s important to do your due diligence and make sure the program is a good fit for your goals.

Recommendation: Here’s The Best Alternative

How Much Does PMU Launch Cost?

The price for PMU Launch isn’t listed publicly-you’ll usually find out the exact cost during a consultation call. From what I’ve gathered, the core 6-week course is typically around $2,000, but there are higher-tier packages that can run up to $5,000 or more, especially if you want ongoing support or done-for-you services. Some students have mentioned additional monthly fees for certain premium features or advertising management.

Refund Policy:

This is where you need to pay close attention: PMU Launch has a strict no-refund policy. Once you enroll, you’re committed, so make absolutely sure you’re ready before signing up. Some students have expressed frustration about this, especially if they didn’t get the results they hoped for, so I recommend asking all your questions upfront and being clear on what’s included before making a decision.

Praises For PMU Launch

• Comprehensive, Step-by-Step System
  As someone who’s taken countless online courses, I can say PMU Launch stands out for its clear, actionable structure. The 6-week program doesn’t just throw information at you; it guides you through building a real business foundation, mastering client conversion, setting up your digital presence, and automating your operations. The modules cover everything from mindset shifts to advanced Facebook ads, so you’re not left guessing what to do next.

• Real, Transformative Results
  The testimonials are hard to ignore. I’ve seen stories from artists who went from barely scraping by to making five figures a month, sometimes within weeks of joining. Carina, for example, went from $1,200 a month and struggling to pay bills to clearing $13,000 in two months, then scaling to $20,000+ months and managing a team. Others like Jessica, Emily, and Jaime all report massive jumps in revenue and client bookings after applying the PMU Launch system. It’s not just hype-there are dozens of similar stories from people in different parts of the beauty industry.

• Strong Community and Support
  One thing I value is not having to go it alone. PMU Launch gives you access to a vibrant community of like-minded entrepreneurs, weekly live Q&As, and direct mentorship from experts. This ongoing support helps keep you accountable and motivated, and you always have a place to turn when you hit a roadblock.

• Focus on Mindset and Long-Term Growth
  Unlike some programs that only teach tactics, PMU Launch puts a big emphasis on “mental reprogramming” and entrepreneurial mindset. This is crucial for anyone serious about building a sustainable business, not just chasing short-term wins.

• Tailored for Beauty Professionals
  The course isn’t generic. It’s built specifically for PMU artists, estheticians, lash techs, and similar beauty pros. The strategies and scripts are tailored to the realities of the beauty industry, which makes it easier to implement and see results quickly.

Recommendation: Here’s The Best Alternative

Criticisms For PMU Launch

• No Refund Policy
  This is a major sticking point for many. Once you pay, you’re locked in-there are no refunds, even if you don’t get the results you expected. I’ve seen several people online frustrated by this, especially if they felt the program didn’t deliver for them or their situation changed. If you’re considering joining, you need to be absolutely sure before committing.

• High Cost and Upsells
  The program isn’t cheap. The base price is around $2,000, but some packages go up to $5,000 or more, plus possible monthly fees for ongoing services like ad management. For small businesses or those just starting out, this can be a significant investment-and there are complaints from students who felt the price was too steep for what they received.

• Mixed Experiences and Results
  While many students rave about their success, there are also stories from people who didn’t see the promised results. Some mention spending thousands with little to show for it, or feeling like the program didn’t deliver on its marketing claims. As with any business course, results depend on your effort, market, and how much you implement-but it’s worth noting the experiences aren’t universally positive.

• Aggressive Sales Tactics
  A few users have mentioned feeling pressured during the sales process or being promised results that didn’t materialize as quickly as they hoped. Some described the onboarding as a bit too “hard sell” for their taste, which can be off-putting if you prefer a more laid-back approach.

• Industry-Specific Focus
  While the course is a strength for beauty professionals, it’s not as useful if you want to apply the strategies to a different industry. The materials, scripts, and examples are tailored for PMU and beauty, so if you’re outside that niche, you might not get as much value.

Should You Join PMU Launch?

If you’re a beauty professional who’s serious about building a real business-not just picking up a few extra clients here and there-PMU Launch is one of the most comprehensive programs I’ve come across. The structure is solid, the community is supportive, and the results speak for themselves if you’re willing to put in the work. I genuinely believe that if you’re in the PMU or beauty space, and you’re tired of guessing your way through marketing, this program can give you the blueprint to finally get fully booked and scale up.

That said, the investment is significant-both in terms of money and effort. You need to be ready to follow the system, ask questions, and implement what you learn. The no-refund policy means you have to be 100% sure before you commit. If you’re looking for a quick fix or aren’t willing to put in the work, this probably isn’t for you. But if you want a proven, step-by-step path and you’re ready to treat your beauty business like a real business, PMU Launch could be a game-changer.

Recommendation: Here’s The Best Alternative

PMU Launch Alternative

Now, if you’re reading this and thinking, “I’m not in the beauty industry,” or maybe you just want to explore other ways to make money online, I have to mention my favorite alternative: Wealthy Affiliate.

Wealthy Affiliate is where I really learned how to build a sustainable, six-figure online business from scratch. Unlike PMU Launch, which is laser-focused on beauty professionals, Wealthy Affiliate teaches you how to make money online in any niche using affiliate marketing, blogging, and SEO. The training is step-by-step, beginner-friendly, and constantly updated to reflect what’s working right now. Plus, the community is massive and incredibly helpful-there’s always someone around to answer your questions or review your website.

What I love most about Wealthy Affiliate is the flexibility. You don’t need to have a specific skill or be tied to one industry. You can build a business around any passion or interest, and the platform gives you all the tools, hosting, and support you need to succeed. The cost is much lower than PMU Launch, and there’s even a free starter membership so you can test drive the training before investing a cent.

If you’re looking for a way to build real, long-term income online-and you want the freedom to choose your own path-Wealthy Affiliate is hands down the best place to start.

Recommendation: Here’s The Best Alternative