Russ Ruffino’s Clients on Demand Review: Should You Join?

As an experienced internet entrepreneur who’s built a six-figure online business, I’ve seen my fair share of courses, programs, and “guaranteed systems” promising to revolutionize the way we attract clients and scale our businesses. Before going full-time in the online world, I spent years dabbling in side hustles—everything from affiliate marketing to drop shipping—trying to crack the code for consistent income. Some ventures worked, others didn’t, but each taught me valuable lessons about what it takes to succeed online.

When I first heard about Russ Ruffino’s Clients on Demand, I was intrigued. The promise of attracting high-ticket clients without spending endless hours blogging, networking, or chasing leads sounded almost too good to be true. But as someone who understands the power of streamlined systems and premium pricing models, I knew this program deserved a closer look.

In this review, I’ll share my honest experience with Clients on Demand—what works, what doesn’t, and whether it’s worth investing your hard-earned money into this high-ticket coaching program. Let’s dive in!

What is Clients on Demand?

Clients on Demand is a high-ticket coaching program designed to help entrepreneurs, coaches, consultants, and service providers attract their ideal clients and scale their businesses. Unlike traditional marketing methods that rely heavily on content creation like blogging or podcasting, this program focuses on a streamlined approach to client acquisition. The core strategy involves creating a high-ticket sales funnel that uses paid advertising (primarily on Facebook or YouTube) to drive traffic to an automated webinar. This webinar educates potential clients about your offer and encourages them to book a call, where you close the sale.

What sets Clients on Demand apart is its emphasis on charging premium prices for your services—usually ranging from $3,000 to $8,000 per client. The program teaches you how to clearly define your unique value proposition, craft compelling messaging, and target the right audience who are willing to invest in your expertise. By focusing on delivering exceptional results for fewer clients at higher price points, you can maximize both your income and impact without burning out.

In addition to marketing and sales strategies, Clients on Demand also includes mindset coaching to help participants overcome self-doubt and confidently implement what they’ve learned. It’s not just about making money—it’s about building a sustainable business model that aligns with your strengths and values.

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Who Created Clients on Demand?

The program was created by Russ Ruffino, a former bartender turned multi-million-dollar entrepreneur. Russ founded Clients on Demand in 2010 after discovering the power of high-ticket sales funnels to transform his own business. Today, he’s widely recognized as an expert in helping coaches, consultants, and thought leaders scale their businesses to six- and seven-figure levels.

Russ has built an impressive reputation in the online business world. His company was ranked as one of America’s fastest-growing companies by Inc. magazine in 2017 (#186). He’s known for his no-nonsense approach to marketing, advocating for simplicity over complexity and results over vanity metrics like social media followers or website traffic. His success story—from earning modest tips as a bartender to generating millions of dollars in revenue—is a testament to the effectiveness of the strategies he teaches.

Russ’s credibility is further bolstered by numerous testimonials from successful clients who have implemented his system. However, as with any high-ticket program, it’s important to evaluate whether his methods align with your business goals before diving in.

Who is Clients on Demand For?

Clients on Demand is specifically designed for entrepreneurs who offer high-value services and want to attract premium clients without spending endless hours creating content or chasing leads. It’s ideal for:

• Coaches: Life coaches, business coaches, health coaches, or any professional offering transformational services.
• Consultants: Experts in fields like marketing, finance, or operations looking to scale their consulting businesses.
• Service Providers: Professionals such as designers, copywriters, or photographers who want to work with fewer clients at higher price points.
• Thought Leaders: Authors, speakers, or educators seeking a proven system for monetizing their expertise.

The program works best for individuals who already have some level of expertise or experience in their field but struggle with consistent client acquisition. It’s not a “get rich quick” scheme; instead, it requires commitment and effort to implement the strategies effectively.

That said, Clients on Demand may not be suitable for everyone. If you’re just starting out with no clear offer or if you’re unwilling to invest time and money into paid advertising, this program might not be the right fit. Additionally, it’s tailored for those who are comfortable charging premium prices and delivering exceptional value in return. If that resonates with you, Clients on Demand could be a game-changer for your business.

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How is Clients on Demand Structured?

The Clients on Demand program is well-organized and designed to guide participants step-by-step through building a high-ticket client acquisition system. The course content is delivered through a combination of live coaching, pre-recorded modules, and access to a supportive community. Here’s an overview of the structure:

• Mindset Mastery: The program begins with mindset training to help participants overcome self-doubt and develop the confidence needed to charge premium prices.
• Audience Targeting: Students learn how to identify their ideal clients and craft messaging that speaks directly to their needs and desires.
• Sales Funnel Creation: The course teaches how to set up a high-converting sales funnel, including running Facebook or YouTube ads, creating an automated webinar, and closing sales on calls.
• Sales Training: Participants are trained in effective sales techniques to confidently convert leads into paying clients during one-on-one calls.
• Support and Feedback: Students receive personalized coaching from Russ Ruffino’s team of experts, as well as feedback on their marketing materials, ads, and sales strategies.
• Community Access: Members gain access to a community of like-minded entrepreneurs for accountability, networking, and support.

This structured approach ensures that participants have all the tools they need to attract high-value clients and scale their businesses effectively.

Are Clients on Demand Students Getting Results?

One of the most impressive aspects of Clients on Demand is the number of success stories shared by its students. Many participants report significant transformations in their businesses after implementing the program’s strategies. Here are some examples:

• Angela Penna (Health Coach): Angela went from being stuck in her business for two years to achieving more in two months with COD than she had in the previous two years. She credits the program for helping her grow her business rapidly.
• Erica Powell (Lifestyle Architect): Erica closed a $20k contract within weeks of joining COD and expressed regret for not starting sooner. She described it as the best investment she’s ever made for her business.
• Hilary Silver (Personal Coach): Hilary transitioned from a brick-and-mortar counseling practice to an online coaching business. Within her first quarter after completing COD, she earned more money than she had in the entire previous year.
• Lydia Knight (Lifestyle Coach): Lydia scaled her business by 1,700% within months of joining COD, achieving $37k in revenue in just four weeks while working fewer hours.

These testimonials highlight the program’s potential to deliver life-changing results for those who commit fully to its methods. However, it’s important to note that success depends on individual effort and implementation.

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How Much Does Clients on Demand Cost?

The cost of Clients on Demand ranges between $9,000 and $15,000, depending on the specific package or level of support chosen. Additionally, there is an optional upsell for a mastermind program that costs between $30,000 and $50,000. While this price point reflects the premium nature of the program, it may be prohibitive for some entrepreneurs.

As for refunds, Clients on Demand has a strict policy. Customers have three days after purchase to request a cancellation in writing; beyond this period, all sales are final. This limited refund policy underscores the importance of thoroughly evaluating whether the program aligns with your goals before committing.

Praises For Clients on Demand

After going through Clients on Demand, I can confidently say that there are several aspects of the program that deserve recognition. Here are the key points that stood out to me:

• Streamlined Client Acquisition System: The program’s focus on a simple yet effective sales funnel is a game-changer. By leveraging paid ads, automated webinars, and structured sales calls, COD eliminates the need for endless content creation like blogging or podcasting. This approach saves time and delivers faster results, which is especially valuable for busy entrepreneurs.

• Premium Pricing Model: COD teaches you how to position your services as high-value offerings and charge premium prices. This not only boosts income but also attracts clients who are committed and serious about achieving results. For me, this was a refreshing shift from chasing low-ticket clients who often required more effort for less payoff.

• World-Class Coaching and Support: The personalized coaching provided by Russ Ruffino’s team is exceptional. They offer detailed feedback on ads, webinars, and sales strategies, ensuring you’re equipped to implement the system effectively. The community aspect also fosters accountability and support among participants, which can be incredibly motivating.

• Results-Oriented Approach: COD focuses heavily on delivering measurable outcomes. Many students have shared inspiring success stories, such as scaling their businesses to six or seven figures or achieving significant revenue growth in a matter of months. Seeing these transformations firsthand reaffirmed the program’s effectiveness.

• Mindset Training: The emphasis on mindset coaching is another highlight. COD doesn’t just teach technical strategies; it helps you develop the confidence and resilience needed to take bold actions in your business. This was particularly impactful for me as it helped me overcome self-doubt when transitioning to premium pricing.

Criticisms For Clients on Demand

While Clients on Demand has many strengths, it’s not without its flaws. Here are some criticisms I encountered during my experience:

• High Cost: The price of the program—ranging from $9,000 to $15,000—can be prohibitive for many entrepreneurs. While the investment can pay off if implemented correctly, it’s a significant financial commitment that may not be feasible for everyone. Additionally, the upsell for masterminds costing $30,000–$50,000 adds to the expense.

• Limited Refund Policy: COD’s strict refund policy allows only three days to cancel after purchase. This can be stressful for participants who realize later that the program isn’t a good fit for their business model or goals.

• Reliance on Paid Advertising: The program’s core strategy revolves around running Facebook or YouTube ads to drive traffic. While this can be effective, it requires additional investment in ad spend and assumes that participants are comfortable with managing ad campaigns—a skill not everyone possesses.

• Not Suitable for Beginners: COD works best for seasoned entrepreneurs who already have an established service or expertise. Newcomers without a clear offer or target audience may struggle to see results and could find the program overwhelming.

• Inconsistent Support Experiences: Some students have reported issues with support staff being inexperienced or unhelpful in certain cases. There have also been complaints about outdated dashboards and confusing interfaces within the program.

• Overhyped Marketing Claims: Critics argue that some of Russ Ruffino’s marketing claims—such as building a $50 million business without traditional content marketing—are misleading since COD itself employs content-heavy strategies like podcasts and social media posts.

While Clients on Demand has undeniably helped many entrepreneurs achieve remarkable results, it’s important to weigh these criticisms carefully before making such a significant investment. For me, the positives outweighed the negatives, but this might not be true for everyone depending on their unique circumstances and goals.

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Should You Join Clients on Demand?

After completing Clients on Demand and seeing the results firsthand, I believe this program has the potential to be transformative—but it’s not for everyone. If you’re an established entrepreneur with a high-value service or expertise, and you’re ready to invest both time and money into scaling your business, COD could be a great fit. The streamlined client acquisition system, premium pricing model, and personalized coaching are powerful tools for those who are serious about attracting high-ticket clients.

However, COD isn’t ideal for beginners or those without a clear offer. If you’re just starting out and still figuring out your niche or audience, the program’s strategies may feel overwhelming or premature. Additionally, the reliance on paid advertising means you’ll need to budget for ad spend on top of the program’s already high cost. If you’re not comfortable with running ads or managing funnels, you may struggle to implement the system effectively.

Ultimately, joining Clients on Demand is a big decision that depends on your current business stage and goals. For me, the investment was worth it because I was ready to take my business to the next level. But if you’re hesitant or unsure whether this approach aligns with your vision, it’s worth exploring other options before committing.

Clients on Demand Alternative

If Clients on Demand feels out of reach due to its high cost or specific focus on high-ticket services, I’d recommend checking out Wealthy Affiliate as an excellent alternative. Before I scaled my business to six figures, Wealthy Affiliate played a crucial role in teaching me how to make money online—and it’s still one of the best platforms for beginners and experienced entrepreneurs alike.

Why Wealthy Affiliate Stands Out:

• Affordable Pricing: Unlike COD’s hefty price tag, Wealthy Affiliate offers affordable membership plans that include access to training, tools, and community support. This makes it accessible for those who want to start an online business without breaking the bank.

• Comprehensive Training: Wealthy Affiliate specializes in affiliate marketing but also covers other online business models like blogging, e-commerce, and content creation. The training is beginner-friendly yet detailed enough for advanced users looking to refine their strategies.

• All-in-One Platform: With Wealthy Affiliate, you get everything you need in one place—web hosting, keyword research tools, website builders, and step-by-step courses. It’s perfect for those who want a streamlined way to build and grow their online presence.

• Community Support: One of Wealthy Affiliate’s biggest strengths is its active community of entrepreneurs. Whether you have questions about SEO or need feedback on your website, there’s always someone willing to help.

• No Paid Ads Required: Unlike COD’s reliance on paid advertising, Wealthy Affiliate focuses on organic traffic strategies like SEO and content marketing. This is ideal if you prefer low-cost methods for attracting clients or customers.

While Clients on Demand is tailored for entrepreneurs offering high-ticket services, Wealthy Affiliate is more versatile and suitable for anyone looking to start or grow an online business. Whether you’re interested in affiliate marketing or simply want to learn how to monetize your skills online, Wealthy Affiliate provides a solid foundation at a fraction of the cost.

In my experience, both programs have their strengths—but if you’re new to online business or prefer a more affordable option with broader training opportunities, Wealthy Affiliate is hands-down the best alternative.

Recommendation: Here’s The Best Alternative