If you’re like me—a seasoned internet entrepreneur who has built a six-figure online business—you know that the journey to financial freedom is rarely straightforward. Before finding my stride in the online world, I experimented with countless side hustles, from dropshipping to affiliate marketing, always chasing that elusive balance between profitability and sustainability. So when I first heard about Joshua Osborne’s BAM University, a program centered on the “rank-and-rent” lead generation model, I was intrigued but cautious. Could this be another overhyped course, or was it a legitimate pathway to passive income?
In this review, I’ll share my honest take on BAM University based on my experience in the digital marketing space. I’ll break down what this program offers, its strengths and weaknesses, and whether it truly lives up to its promise of helping you create a semi-passive income stream through digital real estate. Whether you’re a complete beginner or someone looking to diversify your online income streams, this review will help you decide if BAM University is worth your time and investment. Let’s dive in!
Table of Contents
What is BAM University?
BAM University, short for Bad Ass Marketers University, is an online training program designed to teach the rank-and-rent lead generation business model. This model involves creating small, niche-specific websites (think roofing or plumbing services), optimizing them to rank highly on Google, and renting out the leads they generate to local businesses for a monthly fee. Essentially, it’s about building “digital real estate” that provides ongoing passive income.
The course covers key skills such as web development, search engine optimization (SEO), Google Map Pack optimization, and even some paid advertising strategies like Google Ads and Facebook Ads. Students also learn how to launch their own digital marketing agency and scale their operations by outsourcing tasks. BAM University promises to equip you with the tools and knowledge to build a sustainable online business that can generate significant income over time.
Recommendation: Here’s The Best Alternative
Who Created BAM University?
BAM University was founded by Joshua T. Osborne, an entrepreneur with a compelling backstory. Osborne grew up in challenging circumstances, including periods of homelessness and working odd jobs. After turning his life around with the help of mentors, he built Colorado’s largest moving company before transitioning into the digital real estate space. He learned the rank-and-rent model from Dan Klein, a pioneer in local lead generation, and went on to create BAM University in 2018.
Osborne is known for his resilience and straightforward coaching style, which resonates with many aspiring entrepreneurs. His reputation as a successful businessman is backed by his own seven-figure income from digital real estate ventures. Through BAM University, he aims to empower others to escape traditional 9-to-5 jobs and achieve financial independence.
Who is BAM University For?
BAM University is tailored for individuals looking to break free from conventional employment and build a semi-passive income stream online. It’s ideal for:
- Aspiring Entrepreneurs: Whether you’re new to online business or already dabbling in side hustles, BAM offers a structured path to earning through lead generation.
- Freelancers and Digital Marketers: Those with experience in SEO or web development can leverage their skills to accelerate their success in the rank-and-rent model.
- Small Business Owners: Entrepreneurs who want to expand their knowledge of lead generation and digital marketing can apply these skills to grow their own businesses.
- Anyone Seeking Passive Income: If you’re drawn to the idea of creating digital assets that generate recurring revenue, BAM provides the tools to make it happen.
While beginners can benefit from the step-by-step guidance provided in the course, those with prior experience in digital marketing may find it easier to implement the strategies taught.
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How is BAM University Structured?
The structure of BAM University is designed to take you step-by-step through the process of building a successful rank-and-rent lead generation business. The course includes over 250 video lessons that cover everything you need to know, from technical skills to sales strategies. Here’s a breakdown of the key modules:
- Web Design and Development: Learn how to create simple, niche-specific websites that are optimized for lead generation.
- Search Engine Optimization (SEO): Master the art of ranking your websites on Google to drive organic traffic.
- Google Map Pack Optimization: Discover how to get your sites featured in the local Google Map Pack for increased visibility.
- Google Ads and Facebook Ads: Explore paid advertising strategies to generate leads faster.
- Sales Training: Develop the skills needed to pitch your services and close deals with local business owners.
- Mindset Coaching: Gain insights into maintaining a productive and entrepreneurial mindset.
- Outsourcing and Scaling: Learn how to delegate tasks effectively so you can focus on growing your business.
Additionally, students gain access to live coaching calls twice a week, as well as a private Facebook group where they can interact with other members and share tips.
Are BAM University Students Getting Results?
One of the most compelling aspects of BAM University is the success stories from its students. Many have reported earning hundreds or even thousands of dollars per month by applying what they’ve learned in the course. For instance, some students have shared that they were able to generate $1,000–$2,000 monthly within their first few months by renting out their digital assets to local businesses.
Testimonials also highlight the value of the support system provided by Joshua Osborne and his team. Students appreciate the live coaching calls and the active community, which help them stay motivated and troubleshoot challenges. While results vary depending on effort and niche selection, it’s clear that many participants have achieved significant financial success using this model.
Recommendation: Here’s The Best Alternative
How Much Does BAM University Cost?
The cost of enrolling in BAM University is $5,860, though there is an option for a $2,000 scholarship that reduces the price to $3,860 for qualifying students. However, it’s worth noting that Joshua Osborne personally decides who qualifies for this discount, and it may require demonstrating financial need or commitment.
As for refunds, BAM University has a strict policy—you must request one within 48 hours of purchase. This no-refund policy might be a drawback for some, especially given the high upfront cost. That said, many students feel the investment is worthwhile if you’re serious about building a sustainable online business.
Praises for BAM University
There are several aspects of BAM University that I genuinely admire, especially as someone who has tried countless online business models over the years. Here’s what stands out:
Comprehensive Training
BAM University offers a well-rounded curriculum that covers everything from website design to advanced SEO techniques. The inclusion of Google Map Pack optimization and paid advertising strategies ensures students have multiple avenues to generate leads. This level of detail makes it one of the more robust programs I’ve come across for lead generation.Supportive Community
One of the biggest advantages of BAM University is its active and engaged community. Students can participate in live coaching calls twice a week and connect with peers in a private Facebook group. Many have praised this support system for keeping them accountable and motivated, which is crucial when starting an online business.Proven Business Model
The rank-and-rent model taught in BAM University is a legitimate and recession-proof way to earn passive income. Unlike other volatile industries like dropshipping or Amazon FBA, lead generation through digital real estate offers stability and scalability, making it a safer bet for long-term success.Success Stories
Numerous testimonials highlight the program’s effectiveness, with students reporting monthly earnings ranging from $1,000 to $9,000 after implementing the strategies taught. These results demonstrate that BAM University can deliver tangible outcomes if you’re willing to put in the work.
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Criticisms for BAM University
While BAM University has its strengths, it’s not without its flaws. Here are some of the criticisms I’ve encountered during my research:
High Cost and Limited Refund Policy
The upfront cost of $5,860 (or $3,860 with a scholarship) is steep for many aspiring entrepreneurs. Additionally, the refund policy is restrictive—students only have 48 hours to request one. This lack of flexibility can be off-putting, especially for those unsure about committing such a large sum.Aggressive Sales Tactics
Some reviews criticize Joshua Osborne’s sales approach as flashy and overly reliant on hype. The program’s marketing often portrays it as a quick path to financial freedom, which can set unrealistic expectations for new students.Reliance on Controversial SEO Practices
BAM University reportedly relies heavily on private blog networks (PBNs) to rank websites quickly. While effective in the short term, PBNs are considered black-hat SEO techniques by Google and can lead to penalties that harm your site’s traffic and credibility.Mixed Reviews on Coaching Quality
While many students appreciate the live coaching calls, others have expressed frustration with inconsistent support or unprofessional behavior from staff. Some complaints mention a lack of accountability and chaotic communication within the program.Challenges with Client Retention
Ranking websites is only part of the equation—retaining clients who rent these sites can be difficult. Negative feedback suggests that some students struggle to deliver consistent results for clients, leading to dissatisfaction and lost contracts.
Should You Join BAM University?
So, should you join BAM University? Honestly, it depends on your goals, budget, and willingness to commit to the rank-and-rent business model. If you’re someone who’s ready to invest both time and money into building a long-term, semi-passive income stream, this program could be a great fit. The rank-and-rent model is proven, and BAM University provides the tools, training, and community support needed to succeed.
That said, it’s important to go into this with realistic expectations. This isn’t a get-rich-quick scheme. Ranking websites takes time, effort, and sometimes additional investment in tools or outsourcing. Plus, the high upfront cost and strict refund policy mean you need to be 100% certain before enrolling. If you’re confident in your ability to follow through and see the process to completion, BAM University could be worth the investment.
However, if you’re on a tight budget or unsure about committing to such a specific business model, you might want to explore other options that offer more flexibility or lower financial risk.
Recommendation: Here’s The Best Alternative
BAM University Alternative
If you’re looking for a more affordable and versatile way to learn how to make money online, I highly recommend checking out Wealthy Affiliate as an alternative. As someone who has tried various programs over the years, I can confidently say that Wealthy Affiliate is one of the best platforms for beginners and experienced entrepreneurs alike.
Here’s why Wealthy Affiliate stands out:
Affordable Pricing
Unlike BAM University’s hefty $5,860 price tag, Wealthy Affiliate offers a much more budget-friendly option. You can start with a free plan to test the waters and upgrade to a premium membership for just $49 per month. This makes it accessible for anyone looking to build an online business without breaking the bank.Diverse Business Models
While BAM University focuses solely on rank-and-rent lead generation, Wealthy Affiliate provides training on multiple online business models, including affiliate marketing, blogging, e-commerce, and SEO. This flexibility allows you to choose a path that aligns with your interests and skills.Comprehensive Training and Tools
Wealthy Affiliate offers step-by-step training modules that cover everything from building websites to driving traffic and monetizing your content. Plus, it includes powerful tools like a website builder, keyword research tool, and hosting—all included in your membership.Supportive Community
Similar to BAM University, Wealthy Affiliate has an active community of members who are always willing to help. There are live chat features, forums, and even direct access to experienced mentors who can guide you through challenges.Proven Success Stories
Thousands of members have built successful online businesses through Wealthy Affiliate. Whether you want to earn a side income or replace your full-time job, the platform provides all the resources needed to achieve your goals.
Ultimately, while BAM University is a solid option for those committed specifically to rank-and-rent lead generation, Wealthy Affiliate offers a more affordable and flexible way to learn how to make money online. If you’re just starting out or want more freedom in choosing your business model, Wealthy Affiliate might be the better choice for you.
Recommendation: Here’s The Best Alternative
Anthony Smith is an internet entrepreneur. He created the Side Hustle Ideas Database to help people find side hustles for making extra money, with the potential of turning into a full-time income.
After graduating from the University of Pennsylvania with a business degree, he gained business experience at a consulting firm. At the same time, he tried various side hustles including freelance writing, blogging, and eCommerce. He managed to turn his side hustles into a full-time business, earning over $3 million. Now, he enjoys financial freedom and travels around the world as a digital nomad.