Blue Sky Amazon Review: Should You Join?

If you’re like me, you’ve probably dabbled in countless online side hustles before finding your groove. From flipping domain names to affiliate marketing, I’ve tried it all—some ventures worked, others didn’t. But once I transitioned to running a full-time online business, I started generating a consistent six-figure income. Along the way, I became fascinated by different business models, especially ones that promise passive income, like Amazon FBA.

That’s what led me to Sophie Howard’s Blue Sky Amazon course. Marketed as a comprehensive program for building a sustainable Amazon FBA business, it caught my attention with its focus on unique product strategies and premium branding. But is it worth the substantial price tag? And does it deliver on its promises?

In this review, I’ll break down my experience with Blue Sky Amazon and share whether it’s a game-changer or just another overhyped course. Let’s dive in!

What is Blue Sky Amazon?

Blue Sky Amazon is a comprehensive online training program designed to teach you how to build a profitable business using Amazon FBA (Fulfillment by Amazon). It’s divided into two main courses: Product University and Amazon Navigator. Together, they cover everything from finding unique, high-margin products to scaling your business for long-term success.

The program emphasizes sourcing products that have low competition but high demand—what Sophie Howard calls “Blue Sky” opportunities. You’ll learn how to identify these products, brand them effectively, and optimize your listings to stand out in the crowded Amazon marketplace. The course also dives into advanced strategies like creating sales funnels, managing virtual assistants, and leveraging tools for automation. With over 14 modules packed with tutorials, templates, and case studies, it’s designed to take you step-by-step through the process of building a sustainable Amazon business.

On top of that, students get access to personalized coaching calls and a private Facebook community where they can connect with other sellers and receive guidance from Sophie’s team. Whether you’re a beginner or someone looking to scale your existing business, Blue Sky Amazon promises actionable strategies to help you achieve financial freedom through e-commerce.

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Who Created Blue Sky Amazon?

The mastermind behind Blue Sky Amazon is Sophie Howard, a highly successful entrepreneur and Amazon seller based in New Zealand. Her reputation in the e-commerce world is solid—she’s built multiple seven-figure businesses on Amazon and sold two of them for impressive sums. For example, one of her first ventures involved selling New Zealand wool products internationally, which she scaled to $1.5 million in sales within just 18 months.

Sophie’s approach sets her apart from many other “Amazon gurus.” Instead of chasing quick wins or saturated markets, she focuses on sustainable strategies that prioritize unique products and premium branding. Her credibility stems not only from her personal success but also from her hands-on involvement in helping others replicate her methods. Through Blue Sky Amazon, she offers coaching calls, trade show trips for product sourcing, and actionable advice based on her years of experience.

Beyond her business achievements, Sophie balances entrepreneurship with family life in Wanaka, New Zealand. Her story resonates with people looking for a way to escape the traditional 9-to-5 grind while building something meaningful and profitable.

Who is Blue Sky Amazon For?

Blue Sky Amazon is ideal for anyone who wants to start or scale an e-commerce business on Amazon. Here’s who it’s best suited for:

• Beginners: If you’re new to selling on Amazon but eager to learn the ropes, this course provides a structured roadmap with clear steps.

• Mid-Level Sellers: Those who already have some experience with FBA can benefit from Sophie’s advanced strategies for scaling their businesses.

• Entrepreneurs Seeking Sustainability: If you’re tired of chasing trends or competing in oversaturated markets, Sophie’s focus on unique products and premium branding offers a refreshing alternative.

• Busy Professionals: The course includes modules on hiring virtual assistants and automating processes, making it suitable for people juggling other commitments.

• Aspiring Passive Income Earners: For those dreaming of financial freedom through passive income streams, Blue Sky Amazon offers strategies that aim to build long-lasting profitability.

That said, this program isn’t for everyone. If you’re looking for a quick way to make money online or if the $3,000-$4,000 price tag feels out of reach, you might want to explore more affordable alternatives first. However, if you’re ready to invest in a comprehensive training program with proven results, Blue Sky Amazon could be a great fit.

Recommendation: Here’s The Best Alternative

How is Blue Sky Amazon Structured?

Blue Sky Amazon is divided into two main courses: Product University (foundational training) and Amazon Navigator (advanced strategies). Together, these modules provide a step-by-step guide to launching and scaling an Amazon FBA business. Here’s how the program is structured:

Product University (Foundational Course):

• Module 1: Foundation – Overview of Amazon FBA and common beginner questions.
• Module 2: Product Selection Strategy – How to identify profitable, low-competition products.
• Module 3: Basics of Sales Funnels – Designing high-converting funnels and using tools like Canva.
• Module 4: Hiring Virtual Assistants – Best practices for outsourcing tasks.
• Module 5: Selling on Amazon – Setting up seller accounts, optimizing PPC campaigns, and using Amazon tools.
• Module 6: Forgotten Product Sourcing Places – Exploring unique sourcing opportunities.

Amazon Navigator (Advanced Course):

• Module 1: Setting Goals – Creating actionable plans for your business.
• Module 2: Differentiating Your Products – Strategies for premium branding to stand out.
• Module 6: Effective Product Marketing Strategies – Launching products and monitoring sales performance.
• Module 7: Making Data-Driven Decisions – Using metrics to improve customer service and sales.
• Module 8: Scaling Beyond Amazon & Hiring Virtual Assistants – Expanding to other platforms and building a team.

The course also includes weekly Q&A sessions, access to a private Facebook group, and one-on-one coaching calls to ensure personalized support throughout the process.

Are Blue Sky Amazon Students Getting Results?

The results from Blue Sky Amazon students vary widely. On one hand, Sophie Howard’s program has reportedly helped thousands of students build profitable Amazon businesses. Testimonials from her website and other platforms highlight success stories where students have launched unique products and achieved consistent sales. Some praise the course for its focus on sustainability and long-term strategies rather than chasing trends.

However, feedback isn’t universally positive. On Trustpilot, Blue Sky Amazon holds a concerning 1.6-star rating, with complaints about unresponsive customer service and refund issues. Some students feel the course didn’t deliver enough value for its high price tag. While there are success stories, it’s clear that results depend heavily on individual effort, execution, and financial investment.

Recommendation: Here’s The Best Alternative

How Much Does Blue Sky Amazon Cost?

Blue Sky Amazon comes with a premium price tag. The program costs $3,995 as a one-time payment or $713 per month over seven installments. Beyond the course fee, Sophie recommends having an additional $6,000 budget for inventory, branding, marketing, and other startup costs.

The refund policy is strict—a full refund is only available within seven days of purchase. This limited window has led to frustration among some students who felt they needed more time to evaluate the program’s effectiveness. If you’re considering enrolling, it’s essential to weigh this cost against your financial situation and business goals carefully.

Praises For Blue Sky Amazon

There are several aspects of Blue Sky Amazon that stand out and deserve recognition. Here’s what I found most impressive:

• Sophie’s Expertise
  Sophie Howard brings a wealth of knowledge to the table, having launched over 1,000 products and sold two Amazon businesses for six- and seven-figure sums. Her experience in creating unique, high-margin products is invaluable, and she teaches strategies that go beyond the basics of Amazon FBA. Her focus on sustainability rather than chasing trends resonates with those looking to build long-term businesses.

• Unique Product Sourcing Strategies
  One of the highlights of the course is Sophie’s approach to finding “Blue Sky” opportunities—products with low competition but high profit margins. She emphasizes sourcing from unique places, avoiding saturated markets, and creating premium branding. This strategy gives students an edge in standing out on Amazon.

• Comprehensive Support
  The program includes weekly coaching calls, access to a supportive Facebook group, and personalized guidance from Sophie’s team. This level of support helps students navigate challenges and stay on track with their goals. Many students appreciate the active community involvement and the opportunity to connect with experienced sellers.

• Structured Learning for Beginners
  The course is well-organized, making it accessible for complete beginners. With step-by-step modules covering everything from product selection to scaling a business, it provides a clear roadmap for success. The inclusion of templates, case studies, and actionable advice makes it easier for newcomers to grasp complex concepts.

Recommendation: Here’s The Best Alternative

Criticisms For Blue Sky Amazon

While Blue Sky Amazon has its strengths, it’s not without its flaws. Here are some common criticisms:

• High Price Tag
  At $3,000-$4,000, the course is expensive compared to other Amazon FBA programs. This upfront cost can be a barrier for many aspiring entrepreneurs, especially when additional expenses like inventory and advertising are factored in.

• Strict Refund Policy
  The refund policy allows only seven days for students to request their money back—a timeframe many feel is too short to adequately evaluate the course’s value. This has led to frustration among some students who felt pressured into committing without enough time to decide.

• Mixed Reviews on Content Quality
  Some students have criticized the course for being overly surface-level or drawn out. They feel that certain modules lack depth and actionable insights compared to other programs available at similar or lower price points.

• Customer Service Issues
  Negative reviews frequently mention unresponsive customer support and difficulties in resolving issues related to refunds or course access. This lack of responsiveness has left some students feeling unsupported during their journey.

• Unrealistic Marketing Claims
  Some reviewers have expressed skepticism about the program’s marketing claims, noting that success is not guaranteed despite how it’s advertised. Building an Amazon business requires significant effort and investment beyond just completing the course.

Should You Join Blue Sky Amazon?

Deciding whether to join Blue Sky Amazon ultimately depends on your goals, budget, and commitment level. From my experience, this course offers a solid foundation for building an Amazon FBA business, especially if you’re drawn to Sophie’s unique approach of targeting low-competition, high-margin products. The structured modules, coaching calls, and community support are great for beginners and intermediate sellers who want step-by-step guidance.

However, it’s important to weigh the pros and cons carefully. The high price tag is a significant investment, and the additional startup costs for inventory and marketing can quickly add up. If you’re someone who thrives on self-paced learning or prefers exploring multiple income streams before committing to one, you might find the course restrictive. Additionally, the strict refund policy and mixed reviews about customer service are worth considering.

If you’re ready to invest both time and money into building a long-term Amazon business and resonate with Sophie’s philosophy of premium branding and sustainability, Blue Sky Amazon could be a fit for you. But if you’re looking for a more affordable or flexible way to learn how to make money online, there are other options worth exploring.

Recommendation: Here’s The Best Alternative

Blue Sky Amazon Alternative

If you’re hesitant about diving into Blue Sky Amazon or simply want to explore other ways to make money online, I highly recommend checking out Wealthy Affiliate. As someone who has tried numerous online business models over the years, Wealthy Affiliate stands out as one of the best platforms for beginners and experienced entrepreneurs alike.

Unlike Blue Sky Amazon, which focuses solely on Amazon FBA, Wealthy Affiliate teaches you how to build a profitable online business through affiliate marketing. This model allows you to earn commissions by promoting products without dealing with inventory, shipping, or customer service. It’s a low-risk way to start making money online.

Here’s what makes Wealthy Affiliate a great alternative:

• Affordable Pricing
  Wealthy Affiliate offers a free starter membership with access to basic training modules. If you decide to upgrade to Premium, it costs just $49/month—a fraction of Blue Sky Amazon’s price.

• Comprehensive Training
  The platform provides step-by-step training on building websites, driving traffic through SEO (search engine optimization), creating content that converts, and scaling your affiliate marketing business. It’s perfect for beginners who want a clear roadmap without feeling overwhelmed.

• All-in-One Tools
  Wealthy Affiliate includes everything you need to get started: website hosting, keyword research tools, content creation resources, and community support—all bundled into one platform.

• Active Community
  One of the best parts of Wealthy Affiliate is its vibrant community of like-minded entrepreneurs. You can connect with others, ask questions, and get real-time feedback from people who’ve been where you are.

Wealthy Affiliate is ideal for anyone looking for an affordable way to start an online business without the upfront costs associated with inventory-based models like Amazon FBA. Whether you’re interested in blogging, niche websites, or passive income streams through affiliate marketing, this platform provides all the tools and training you need.

While Blue Sky Amazon is great for those committed to Amazon FBA specifically, I personally found Wealthy Affiliate more versatile for exploring different ways to make money online. If you’re looking for flexibility or prefer starting with lower financial risk, Wealthy Affiliate might be the better option for you.

Recommendation: Here’s The Best Alternative