If you had told me a few years ago that I’d be running a full-time online business and consistently pulling in six figures, I probably would’ve laughed. Like many of you, my journey started with side hustles—everything from affiliate marketing to flipping products on eBay—trying to crack the code to making money online. It wasn’t always pretty: I’ve been burned by shiny promises and “can’t-miss” courses more times than I care to admit. But those experiences taught me to separate hype from reality and to approach every new opportunity with a healthy dose of skepticism.
That’s exactly the mindset I brought to Tamara Tee’s FBA Winners course. With Amazon FBA dominating the online business conversation, I wanted to see if this program actually delivers for aspiring entrepreneurs—or if it’s just another high-ticket course riding the wave of e-commerce hype.
In this review, I’ll share my honest, no-fluff perspective as someone who’s been in the trenches, knows what it takes to build a real online income, and isn’t afraid to call out what works—and what doesn’t—when it comes to Amazon FBA training.
Table of Contents
What is FBA Winners?
FBA Winners is an Amazon FBA training program created to teach you how to launch and scale a private label business on Amazon. The core of the course is a step-by-step system that covers everything from setting up your Amazon Seller account to researching profitable products, sourcing from suppliers (usually via Alibaba), creating optimized listings, and using Amazon PPC ads to drive sales. The curriculum is delivered through 16 self-paced video modules, totaling over 10 hours of content, and is designed to get you up and running in about two weeks if you dedicate an hour a day to learning.
The main promise of FBA Winners is that you’ll learn how to identify trending, low-competition products, source them affordably, and use Amazon’s fulfillment and advertising systems to generate sales and (hopefully) profits. The course also includes access to a private Facebook group for support and networking, plus discounts and trials for popular FBA tools like Helium 10. While the training is comprehensive enough to get you started, it’s worth noting that the strategies taught are fairly standard in the Amazon FBA world—meaning you’ll be competing with a lot of other sellers who are following the exact same blueprint.
Recommendation: Here’s The Best Alternative
Who Created FBA Winners?
FBA Winners was created by Tamara Tee, an entrepreneur from Vancouver, Canada. Tamara’s story is one that will resonate with a lot of aspiring online business owners: after being fired from her 9-to-5 job, she started looking for ways to make money online and eventually found success with Amazon FBA. She claims to have built a seven-figure private label business on Amazon and has since shifted her focus to coaching others through her FBA Winners program.
Tamara’s reputation in the e-commerce community is a bit of a mixed bag. On one hand, she’s received the ClickFunnels Two Comma Club X Award, which is given to those who’ve generated over $10 million in sales using ClickFunnels (though much of this appears to be from course sales rather than Amazon itself). She’s active on social media, has a sizable following, and is often praised for her passion and motivational approach. On the other hand, some students and reviewers have raised concerns about the generic nature of her training, the difficulty of accessing one-on-one mentorship with Tamara herself, and the fact that she rarely shares up-to-date proof of her own Amazon sales. There’s also feedback that much of her income now comes from selling the course, rather than actively running a large Amazon business.
Who is FBA Winners For?
FBA Winners is aimed squarely at beginners and early-stage Amazon sellers who want a clear, structured roadmap to launching a private label business. If you’re brand new to Amazon FBA, overwhelmed by all the moving parts, and want a step-by-step process—complete with video walkthroughs and a community for support—this course will tick those boxes. The training is also suitable for those who have tried other side hustles and are now looking for a more scalable, potentially passive income stream.
That said, if you’re an experienced seller looking for advanced strategies, unique product research methods, or in-depth brand-building tactics, you’ll likely find the content too basic and generic. The course is also not ideal for anyone who expects a high level of direct mentorship, as most coaching is handled by Tamara’s team, not Tamara herself, and personalized support can be hard to access unless you pay extra. Finally, if you’re on a tight budget, keep in mind that the course fee is substantial, and you’ll need additional capital to invest in inventory and advertising.
In short, FBA Winners is best for motivated beginners who want a structured introduction to Amazon FBA and don’t mind following a well-trodden path, even if it means competing with many others using the same strategies. If you’re looking for innovation, advanced tactics, or a more personalized coaching experience, you may want to explore other options.
Recommendation: Here’s The Best Alternative
How is FBA Winners Structured?
FBA Winners is organized into 16 self-paced modules, totaling over 10 hours of video content. As someone who’s taken my fair share of online courses, I appreciate that the material is broken down into manageable lessons you can work through at your own pace—typically in about two weeks if you dedicate an hour a day. Here’s a quick rundown of what you can expect inside the course:
- Setting up your Amazon Seller Central account and understanding the different selling plans
- Navigating Amazon’s product restrictions and inventory requirements
- Product research using tools like Helium 10 to find trending, low-competition products
- Sourcing and negotiating with suppliers (mainly on Alibaba or AliExpress)
- Branding and creating your own private label
- Listing optimization: writing product titles, bullet points, and descriptions that convert
- Launching your product and using Amazon PPC (pay-per-click) ads to drive traffic and sales
- Managing inventory and fulfilling orders through Amazon FBA
- Access to a private Facebook group for support and networking
- Discounts and free trials for essential FBA tools
The course is designed to give you a step-by-step blueprint to get your first private label product live on Amazon, but it’s worth noting that the strategies are pretty standard and widely used by other FBA courses as well.
Are FBA Winners Students Getting Results?
This is the million-dollar question, and as someone who’s seen both sides of the online course world, I always look for real student feedback. The results from FBA Winners students are mixed. Some people have found the course helpful for understanding the basics and getting their first product launched. They mention that the course is easy to follow and covers all the foundational steps needed to get started.
However, there are quite a few negative reviews and complaints as well. A recurring theme is frustration over the lack of one-on-one mentorship from Tamara herself—most coaching is handled by her team, and getting personalized help can be tough unless you’re willing to pay extra. Others mention that the strategies are generic, leading to fierce competition and thin profit margins. Some students have expressed regret over the high price, saying they didn’t get the value they expected, and there are reports of poor customer service and difficulties with the refund process.
Here’s a representative testimonial from a critical review:
“Don’t buy into this course. Very bad customer service. There’s no mentorship and very little support. Zero ratings for this course.”
On the flip side, there are students who have successfully launched products and found the community aspect helpful, but in my research, these stories are far less common than I’d like to see for a course at this price point.
Recommendation: Here’s The Best Alternative
How Much Does FBA Winners Cost?
FBA Winners is priced at $1,997, which is a significant investment—especially when you factor in the additional costs of inventory, Amazon fees, and advertising. The course used to be priced as high as $5,000, and early adopters got in at $997, so the pricing has fluctuated quite a bit over time.
As for the refund policy, you can request a refund within seven days of purchase, but there are some important caveats: you must not have consumed more than 30% of the course or downloaded any of the materials. If you meet those criteria, you can get your money back, but there are several reports of students having trouble with the process and being denied refunds if they didn’t strictly follow the rules.
In my experience, while the course does deliver the basics you need to get started with Amazon FBA, the high price tag and restrictive refund policy mean you need to be absolutely sure this is the right fit for you before diving in.
Praises For FBA Winners
Over the years, I’ve reviewed dozens of online business courses, and while FBA Winners isn’t without its flaws, there are a few aspects that deserve recognition:
Comprehensive Step-by-Step Training
The course covers the entire Amazon FBA process, from setting up your Seller Central account to product research, sourcing, listing optimization, and launching with PPC ads. For someone just starting out, having a structured, all-in-one roadmap can be a huge confidence booster. The modules are logically organized and easy to follow, even if you’ve never sold anything online before.Supportive Community Access
FBA Winners includes access to a private Facebook group where students can ask questions, share wins, and get feedback from others on the same journey. This kind of community support can be invaluable, especially when you hit roadblocks or need motivation to keep going.Discounts and Free Trials for Essential Tools
The course provides discounts and free trials for popular Amazon FBA tools like Helium 10. These tools can be expensive, so getting a head start with discounted access is a nice bonus and can help lower your initial startup costs.Clear for Beginners
Tamara Tee has made the material digestible for total newbies. Even if you’re not tech-savvy or have never earned a dime online, the course is designed to walk you through each step without overwhelming jargon or assumptions about your experience level.Some Positive Student Experiences
While the feedback is mixed, there are students who credit Tamara and her team with helping them launch and grow their Amazon businesses. Some praise her passion for entrepreneurship and the encouragement they received, saying it helped them expand their product range and move closer to financial freedom.
Recommendation: Here’s The Best Alternative
Criticisms For FBA Winners
That said, as someone who’s spent years in the trenches of online business, I have to be brutally honest about where FBA Winners falls short:
Generic, Overused Strategies
The training doesn’t offer anything unique or groundbreaking. It teaches the same “find a trending product, source from Alibaba, launch on Amazon” formula that thousands of other sellers (and courses) are pushing. This leads to saturated markets and cutthroat competition, making it much harder to stand out or maintain healthy profit margins.Limited Access to Mentorship
One of the biggest selling points is supposed to be mentorship, but in reality, most students never get direct access to Tamara herself. Coaching is usually handled by her team, and scheduling one-on-one help is difficult unless you’re willing to pay extra—sometimes hundreds more. For a high-ticket course, this feels disappointing and makes the price hard to justify.Focus on Low-Value, High-Competition Products
The course encourages students to go after low-cost, trending products—often the exact items everyone else is targeting. When combined with heavy reliance on PPC ads, this strategy can quickly eat away at your profits and even lead to losses, especially if you’re a beginner without deep pockets.High Price Tag
At $1,997, FBA Winners is a significant investment, especially when you consider you’ll also need funds for inventory, advertising, and Amazon fees. There are other courses on the market that offer similar or better value for a fraction of the price.Restrictive Refund Policy and Customer Service Issues
The refund window is only seven days, and you can’t have consumed more than 30% of the course or downloaded any materials. Many students have reported challenges getting refunds and have expressed frustration with customer support and being banned from the course after requesting a refund.Lack of Advanced or Updated Techniques
The course doesn’t delve into advanced strategies or provide regular updates to keep up with the fast-changing Amazon landscape. This can leave students behind as new tactics and algorithm changes emerge.Mixed Student Results
While some students have had success, many others report disappointment, feeling the course didn’t deliver on its promises or that the strategies were too basic to justify the cost. There’s also a notable lack of recent, transparent evidence that Tamara herself is still actively succeeding on Amazon, which raises questions about how current her advice really is.
In short, while FBA Winners does a decent job of teaching the basics and providing a supportive environment for beginners, it falls short when it comes to unique strategies, mentorship, and value for money. If you’re looking for a truly innovative or advanced Amazon FBA program—or if you’re on a tight budget—you’ll likely find better options elsewhere.
Should You Join FBA Winners?
After going through FBA Winners myself and looking at the bigger picture, I think it really comes down to your goals, expectations, and budget. If you’re a complete beginner who wants a step-by-step guide to launching your first Amazon FBA product, the course does provide a clear structure and covers all the basics you’ll need to get started. The community aspect can also be helpful if you’re looking for peer support and a place to ask beginner questions.
But as someone who’s built a six-figure income online and tried countless side hustles before going full-time, I have to be honest: there are some significant drawbacks you can’t ignore. The strategies taught in FBA Winners are generic and widely used, which means you’ll be competing with a flood of other new sellers following the exact same blueprint. The focus on low-cost, high-competition products—plus the heavy reliance on PPC—can quickly eat into your profits and make it tough to stand out. On top of that, the high price tag ($1,997) and restrictive refund policy make this a risky investment, especially when one-on-one mentorship is limited and often handled by Tamara’s team, not Tamara herself.
The student results are mixed at best. While some people have successfully launched products, many others have struggled with competition, support, and getting real value for their money. If you’re looking for unique strategies, advanced training, or hands-on mentorship, FBA Winners probably isn’t the best fit. I’d only recommend it if you’re set on Amazon FBA, have the budget, and are comfortable with the risks and limitations.
Recommendation: Here’s The Best Alternative
FBA Winners Alternative
If you’re serious about building a long-term, sustainable online business—and you want a more affordable, beginner-friendly way to get started—I genuinely believe Wealthy Affiliate is a much better option. Unlike FBA Winners, Wealthy Affiliate doesn’t just teach you how to sell on Amazon; it gives you a complete education in affiliate marketing, website building, SEO, and digital entrepreneurship.
Here’s why I think Wealthy Affiliate stands out:
- Comprehensive, Up-to-Date Training: Wealthy Affiliate’s core modules and live classes walk you through every step of building a real online business, from choosing a niche to building a website, driving traffic, and monetizing with affiliate offers. The training is regularly updated, so you’re always learning strategies that work right now.
- All-in-One Platform: You get access to website hosting, keyword research tools, and a huge, active community of entrepreneurs who are always willing to help.
- Beginner-Friendly and Affordable: There’s a free starter membership (no credit card required), so you can test-drive the platform before you spend a dime. The premium plans are much more affordable than most high-ticket FBA courses—starting at $49/month.
- Supportive Community and Real Mentorship: The Wealthy Affiliate community is massive and active, with live chat, forums, and direct access to experienced marketers. You’re never left on your own, and you can always get feedback or advice when you need it.
- Proven, Legitimate Business Model: Affiliate marketing is one of the most scalable and low-risk ways to earn online. You don’t need to worry about inventory, shipping, or customer service—just focus on building valuable content and earning commissions.
If you’re tired of overpriced, cookie-cutter Amazon FBA courses and want a more flexible, supportive, and proven way to make money online, Wealthy Affiliate is the platform I wish I’d started with years ago. It’s helped thousands of people (myself included) build real, sustainable income streams—and it’s the best place to learn how to make money online in 2025 and beyond.
Recommendation: Here’s The Best Alternative
Anthony Smith is an internet entrepreneur. He created the Side Hustle Ideas Database to help people find side hustles for making extra money, with the potential of turning into a full-time income.
After graduating from the University of Pennsylvania with a business degree, he gained business experience at a consulting firm. At the same time, he tried various side hustles including freelance writing, blogging, and eCommerce. He managed to turn his side hustles into a full-time business, earning over $3 million. Now, he enjoys financial freedom and travels around the world as a digital nomad.