As someone who’s been in the trenches of online entrepreneurship for years, I’ve seen my fair share of training programs and business models. Before I landed on a path that led me to a six-figure income, I experimented with countless side hustles—some successful, others not so much. But one thing that’s always fascinated me is the potential of the Pay Per Lead (PPL) model, particularly when combined with the power of platforms like Facebook.
That’s why I was intrigued when I stumbled upon Dan Wardrope’s Flexxable. Promising to teach entrepreneurs how to build a lucrative lead generation agency using Facebook ads, Flexxable seemed like a compelling opportunity. But does it live up to the hype? In this review, I’ll dive into my personal experience with Flexxable, exploring its strengths, weaknesses, and whether it’s truly worth the investment for those looking to break into the world of online marketing.
Table of Contents
What is Flexxable?
Flexxable is a comprehensive training platform designed to teach entrepreneurs and marketers how to build a successful lead generation agency using the Pay Per Lead (PPL) model. This model allows you to charge clients only for the leads you deliver, which can be more appealing to businesses than traditional retainer-based contracts. Flexxable focuses on leveraging Facebook paid ads, particularly “Micro Advertorials,” a type of ad that engages users directly on the platform, potentially increasing conversion rates by reducing friction.
The training covers everything from finding profitable niches to creating high-conversion ad campaigns. It includes step-by-step guides, courses, and downloadable resources like plug-and-play templates for landing pages and advertorials. By mastering these skills, you can generate high-quality leads for clients while minimizing costs, which is crucial for maintaining profitability in the competitive world of digital marketing.
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Who Created Flexxable?
Flexxable was created by Dan Wardrope, a renowned expert in lead generation and the founder of Flexx Digital, a digital marketing agency specializing in PPL campaigns. Dan has a unique background, having transitioned from a career in chemical engineering to online marketing after the global financial crisis. He experimented with various online ventures before finding success with paid ads and the PPL model.
Dan Wardrope enjoys a positive reputation in the industry, known for his innovative approaches to lead generation. His courses and training programs are praised for their effectiveness in helping entrepreneurs achieve significant results, such as increasing lead conversion rates and reducing costs per lead. Dan’s leadership and vision have contributed to Flexxable’s growth and reputation as a valuable resource for those looking to build a successful lead generation agency.
Who is Flexxable For?
Flexxable is designed for a variety of individuals and businesses, including:
- PPC Agency Owners: Those looking to transition from retainer contracts to a more performance-based model.
- Freelancers: Freelance marketers seeking to offer lead generation services to clients.
- E-commerce Professionals: Entrepreneurs interested in optimizing their marketing strategies for better ROI.
- New Entrepreneurs: Anyone interested in starting a lead generation agency with minimal upfront costs.
Flexxable is particularly appealing to small businesses and entrepreneurs who want to start generating leads quickly without needing extensive marketing budgets. However, it may not be the best fit for those targeting larger clients requiring broader marketing strategies beyond lead generation.
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How is Flexxable Structured?
Flexxable is structured as a comprehensive, self-paced training program that includes a variety of modules, resources, and community support. The course is designed to help entrepreneurs and marketers transition from traditional retainer contracts to a Pay Per Lead (PPL) model, focusing on Facebook ads and other platforms like YouTube and Twitter.
The program includes:
- Video Modules: With over 87 videos, these modules cover everything from finding profitable niches to creating high-conversion ad campaigns.
- Downloadable Resources: These include plug-and-play templates for landing pages, thank you pages, and advertorials, as well as direct mail, cold email, and LinkedIn profile templates.
- Mastermind Group: A private community where students can share their work, get feedback, and interact with Dan Wardrope and his team.
- Q&A Sessions: Regular live calls where students can ask questions and receive live support.
Are Flexxable Students Getting Results?
Flexxable students have reported significant success with the program. For instance, Gavin Thorne started with minimal experience but managed to deliver nearly 2,500 leads per month in the personal injury vertical within six months of joining the program. Another student, Matt Tenney, landed a major client who was prepared to scale to hundreds of leads per day, potentially worth over $1,000 per day in profit.
Testimonials highlight the effectiveness of the PPL model and the comprehensive nature of the training. Students appreciate the support from Dan and his team, noting that the course provides valuable insights and practical tools for success. For example, Tim O’Shea mentioned that the knowledge gained from Flexxable would have cost tens of thousands of dollars and years to acquire otherwise.
How Much Does Flexxable Cost?
The cost of Flexxable’s Pay Per Lead Agency Blueprint varies from $2,900 to $7,800, depending on the package and payment options available. This investment includes access to all training materials, templates, and community support.
Flexxable offers a 30-day refund policy with specific conditions. This allows students to try the program risk-free, ensuring they can assess whether the training aligns with their business goals before committing fully. While the cost may seem substantial, many students report that the potential returns far outweigh the initial investment, especially when they successfully implement the PPL model and start generating high-quality leads for clients.
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Praises For Flexxable
Flexxable has several aspects that I genuinely appreciate, which have contributed to its positive reputation among entrepreneurs and marketers:
1. Comprehensive Training
Flexxable offers a thorough and structured approach to learning the Pay Per Lead (PPL) model. The training includes video modules, downloadable resources, and access to a mastermind group. This comprehensive approach helps students understand everything from finding profitable niches to creating high-conversion ad campaigns.
The step-by-step guides are particularly useful for those transitioning from traditional retainer contracts to a performance-based model.
2. Effective PPL Model:
The PPL model taught by Flexxable is appealing to small businesses because it eliminates the need for long-term contracts and focuses on delivering tangible results. This model can be more cost-effective for clients and offers higher profit margins for marketers once they optimize their ad campaigns.
Students like Gavin Thorne have reported significant success, delivering thousands of leads per month, which demonstrates the potential for substantial income growth.
3. Community Support
Flexxable provides a supportive community through its Pay Per Lead Ninjas Facebook group, which has over 11,800 members. This community offers a platform for networking, sharing experiences, and getting feedback from peers and Dan Wardrope himself.
The availability of live Q&A sessions and personalized coaching further enhances the learning experience, ensuring that students receive the support they need to overcome challenges.
4. Innovative Approach
Flexxable’s focus on performance marketing allows entrepreneurs to differentiate themselves from traditional agencies. By focusing solely on lead generation, marketers can build stronger relationships with clients who value the quality of leads over broad marketing strategies.
This approach also simplifies the business model, allowing marketers to concentrate on a single core service rather than juggling multiple marketing tasks.
Criticisms For Flexxable
While Flexxable offers many benefits, there are also some criticisms worth considering:
1. Limited Niche Options
The PPL model may not be suitable for all niches, particularly those with low average order values or industries where lead conversion is slow, such as e-commerce. Flexxable’s focus on high-ticket niches can limit the options for marketers looking to work in diverse sectors.
Some students have noted that the model is less effective for attracting larger clients who require broader marketing strategies beyond lead generation.
2. Performance Risks
The performance-based nature of the PPL model means that if ad campaigns do not perform well, marketers risk losing money. This can be challenging for those without extensive experience in managing ad costs and optimizing campaigns for profitability.
Issues like Facebook account restrictions or bans can further exacerbate these risks, making it crucial for marketers to set up campaigns carefully.
3. Initial Investment
The cost of Flexxable’s training programs can be substantial, ranging from $2,900 to $7,800. While the potential returns are significant, this initial investment may be a barrier for some entrepreneurs, especially those just starting out or with limited budgets.
Some students have also noted that additional costs for tools and staffing may be necessary to achieve desired results, which can add to the overall expense.
4. Assumed Prior Knowledge
Flexxable’s training assumes some prior experience with Facebook ads, which can be a challenge for complete beginners. While the course is comprehensive, it may not provide enough foundational knowledge for those entirely new to digital marketing.
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Should You Join Flexxable?
Whether or not you should join Flexxable depends on your specific goals and current situation in the world of online marketing. If you’re interested in building a lead generation agency using the Pay Per Lead (PPL) model, Flexxable offers a comprehensive training program that can help you achieve this goal. The focus on Facebook ads and the support from Dan Wardrope and his community are significant advantages.
However, if you’re a complete beginner in digital marketing or looking for a broader range of online income strategies, Flexxable might not be the best fit. Additionally, the initial investment is substantial, and you need to consider whether the potential returns align with your financial situation and business goals.
For those who are serious about lead generation and have some experience with Facebook ads, Flexxable can be a valuable resource. But it’s essential to weigh the pros and cons carefully before making a decision.
Flexxable Alternative
If you’re looking for a more versatile platform to learn how to make money online, I highly recommend Wealthy Affiliate as an alternative to Flexxable. Wealthy Affiliate is a comprehensive online business community that offers training in various aspects of digital marketing, including affiliate marketing, SEO, content creation, and more.
Why Wealthy Affiliate Stands Out:
- Broad Range of Training: Wealthy Affiliate provides extensive training in multiple areas of online marketing, allowing you to explore different income streams and strategies.
- Cost-Effective: The cost is significantly lower than Flexxable, with a basic membership available for free and premium membership starting at $49 per month.
- Community Support: Wealthy Affiliate boasts a large and active community with millions of members, offering support, feedback, and networking opportunities.
- No Prior Experience Required: The training is designed to be accessible to beginners, providing foundational knowledge in digital marketing.
- Continuous Updates: The platform regularly updates its training materials to keep pace with the latest trends and changes in the digital marketing landscape.
Overall, if you’re looking for a more flexible and comprehensive approach to learning online marketing, Wealthy Affiliate is an excellent choice. It offers a broader range of strategies and tools to help you build a sustainable online business.
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Anthony Smith is an internet entrepreneur. He created the Side Hustle Ideas Database to help people find side hustles for making extra money, with the potential of turning into a full-time income.
After graduating from the University of Pennsylvania with a business degree, he gained business experience at a consulting firm. At the same time, he tried various side hustles including freelance writing, blogging, and eCommerce. He managed to turn his side hustles into a full-time business, earning over $3 million. Now, he enjoys financial freedom and travels around the world as a digital nomad.