As an experienced internet entrepreneur who’s been fortunate enough to build a six-figure online business, I’ve seen my fair share of online courses and training programs. Before I hit my stride, I dabbled in just about every side hustle you can imagine – from freelance writing to dropshipping, and even a brief stint in affiliate marketing. So when I came across Grant Cardone University, I was intrigued but skeptical. After all, I’ve learned that not all glittering promises in the online world are gold.
But Grant Cardone’s reputation preceded him, and I couldn’t ignore the buzz around his sales training program. As someone who’s always looking to sharpen my skills and stay ahead in the ever-evolving digital landscape, I decided to take the plunge and enroll in Grant Cardone University.
In this review, I’ll share my honest thoughts on the program, breaking down what worked, what didn’t, and whether it’s worth your time and money. Whether you’re a seasoned sales pro or just starting out in the world of online business, stick around – you might just find the insights you need to take your game to the next level.
Table of Contents
- What is Grant Cardone University?
- Who Created Grant Cardone University?
- Who is Grant Cardone University For?
- How is Grant Cardone University structured?
- Are Grant Cardone University Students Getting Results?
- How Much Does Grant Cardone University Cost?
- Praises For Grant Cardone University
- Criticisms For Grant Cardone University
- Should You Join Grant Cardone University?
- Grant Cardone University Alternative
What is Grant Cardone University?
Grant Cardone University is an online sales training platform designed to teach individuals and businesses how to maximize their earning potential through advanced sales techniques and strategies. The program offers over 800 video courses covering a wide range of topics, including prospecting, negotiating, closing deals, customer retention, and financial management. It also delves into mindset development, emphasizing the importance of discipline, motivation, and the “10X” philosophy—Grant’s signature approach to achieving massive success by multiplying your efforts tenfold.
The core idea behind the program is simple: mastering sales skills can unlock personal and financial success. Whether you’re selling products, services, or even ideas, the techniques taught in Grant Cardone University aim to help you close more deals, generate higher revenues, and ultimately create wealth. Additionally, the program includes modules on managing finances and investing in income-generating assets like real estate, which aligns with Grant’s belief in making money work for you rather than letting it sit idle.
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Who Created Grant Cardone University?
Grant Cardone University was created by Grant Cardone, a globally renowned sales trainer, entrepreneur, and motivational speaker. With over 35 years of experience in sales and business development, Grant has built a massive empire that includes seven privately held companies and a real estate portfolio worth over $4.7 billion through his firm, Cardone Capital. He is also a New York Times bestselling author of books like The 10X Rule and Sell or Be Sold, which have inspired millions worldwide.
Grant’s reputation as a sales expert is unparalleled. He has been featured on platforms like Forbes, CNBC, and Fox Business and has worked with Fortune 500 companies to optimize their sales processes. His “10X” philosophy has become a global movement, culminating in the annual 10X Growth Conference—the largest business conference in the world. Beyond his business ventures, Grant is also known for his philanthropic efforts through the Grant Cardone Foundation, which focuses on mentoring underprivileged youth in financial literacy.
Who is Grant Cardone University For?
Grant Cardone University is tailored for anyone looking to improve their sales skills or grow their business. Here’s a breakdown of who can benefit most:
- Sales Professionals: Whether you’re new to sales or an experienced closer looking to refine your techniques, the program offers actionable strategies to boost your performance.
- Entrepreneurs: If you’re building a business and need to master the art of selling your products or services, this course provides valuable insights into customer acquisition and retention.
- Small Business Owners: The training can help you scale your operations by teaching you how to generate leads, close deals effectively, and manage customer relationships.
- Aspiring Real Estate Investors: With modules on financial management and real estate investing—areas where Grant has excelled—the program can guide those looking to enter this lucrative field.
- Anyone Seeking Personal Growth: The mindset-focused lessons are ideal for individuals aiming to develop discipline, motivation, and confidence in both their personal and professional lives.
In essence, if you’re someone who believes that improving your sales skills can lead to greater opportunities—whether in business or life—Grant Cardone University might be worth exploring.
Recommendation: Here’s The Best Alternative
How is Grant Cardone University structured?
As I delved into Grant Cardone University, I was impressed by the sheer volume of content available. The platform boasts over 800 video courses, covering a wide range of topics essential for sales success and business growth. Here’s a brief overview of the main modules:
- Selling 101: This foundational course covers the basics of selling techniques.
- Master Objections: A crucial skill for any salesperson, this module teaches how to handle and overcome customer objections.
- Understand the Buyer: This section focuses on customer psychology and behavior.
- Master the Sales Process: A comprehensive look at each stage of the sales funnel.
- Master Goal Setting: Teaches strategies for setting and achieving ambitious goals.
What I found particularly useful was the flexibility of the learning structure. The content is delivered through short video segments, webinars, interactive quizzes, and role-playing exercises, allowing me to learn at my own pace and style.
Are Grant Cardone University Students Getting Results?
From my research and personal experience, it seems that many students are indeed seeing positive outcomes from Grant Cardone University. While results can vary, I’ve come across several success stories that are worth mentioning:
One student, Carl Schlotman, credits Grant’s teachings for helping him publish an Amazon bestselling book at just 21 years old. He specifically mentions how Grant’s advice on persistence and setting high goals was instrumental in his success.
Another success story comes from Joe Dorazio, who saw his income jump from $28,000 to $50,000 plus commission in just one year after implementing Grant’s strategies. Joe attributes this significant increase to the materials he accessed through Grant Cardone’s resources.
However, it’s important to note that not all reviews are glowing. Some users on platforms like Reddit have expressed disappointment, feeling that the content doesn’t provide enough concrete, actionable advice. As with any educational program, individual results can vary based on how the information is applied.
How Much Does Grant Cardone University Cost?
When it comes to pricing, Grant Cardone University offers several options:
- Individual access is priced at $99 per month.
- There’s also a 14-day free trial available, after which the cost is $97 per month if you choose to continue.
- For those ready to commit immediately, there’s an option to start right away at $59 per month.
It’s worth noting that some reports mention more comprehensive packages costing up to $10,000, though I couldn’t find official confirmation of this on Grant’s website.
Regarding the refund policy, it’s crucial to understand that Grant Cardone University has a strict no-refund policy for digital products. According to their terms, “any and all agreements for downloadable/digital products, Cardone University or Cardone on Demand digital products are NOT subject to cancelation, refund or store credit”. This policy is strictly adhered to, so it’s important to be certain before committing to a purchase.
In my opinion, while the monthly subscription model offers flexibility, the no-refund policy on digital products is something to carefully consider before investing in the program.
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Praises For Grant Cardone University
As I delved deeper into Grant Cardone University, I found several aspects that stood out positively:
Comprehensive Content Library: With over 800 video courses covering a wide range of sales and business topics, the sheer volume of content is impressive. From prospecting to closing deals, the program offers in-depth training on various aspects of sales and business growth.
Flexible Learning Structure: The platform’s design allows for self-paced learning through short video segments, webinars, interactive quizzes, and role-playing exercises. This flexibility caters to different learning styles and schedules, making it easier for busy professionals to engage with the material.
Real-World Application: Many students praise the program for its practical approach. The strategies taught are often directly applicable to real-world sales scenarios, which can lead to immediate improvements in performance.
Mindset Development: Beyond just sales techniques, the program emphasizes the importance of developing a success-oriented mindset. This holistic approach can be beneficial for personal growth as well as professional development.
Regular Updates: The platform is continuously updated with new content, ensuring that the training remains relevant in the ever-changing business landscape.
Criticisms For Grant Cardone University
Despite its strengths, Grant Cardone University has faced several criticisms that potential users should consider:
Aggressive Sales Tactics: Many users report experiencing pushy sales tactics from Cardone’s team, with constant upsells and follow-ups. This aggressive approach can be off-putting and contradicts the professional sales techniques the program claims to teach.
Expensive Pricing: The cost of the program, especially for more comprehensive packages, can be prohibitively high for some users. Reports mention prices up to $10,000 for certain packages.
Strict No-Refund Policy: The program has a no-refund policy for digital products, which has led to frustration among users who were dissatisfied with the content.
Overwhelming Amount of Content: While the extensive library is a strength, it can also be a weakness. Some users report feeling overwhelmed by the sheer volume of content, making it difficult to focus on the most valuable information.
Unorthodox and Risky Strategies: Some of Grant’s advice, such as not diversifying investments and taking the riskiest routes, has been criticized as potentially dangerous, especially for inexperienced investors or business owners.
Repetitive Content: Several users have noted that much of the content feels repetitive, with key points being rehashed across multiple videos without adding significant new value.
Lack of Personalization: The one-size-fits-all approach to sales training may not be suitable for all industries or individual selling styles, limiting its effectiveness for some users.
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Should You Join Grant Cardone University?
After thoroughly exploring Grant Cardone University and reflecting on my own experience as an online entrepreneur, I believe the decision to join should be carefully considered based on your specific needs and circumstances.
If you’re looking to improve your sales skills, particularly in high-pressure, competitive environments, Grant Cardone University could be a valuable resource. The comprehensive content library and Grant’s proven track record in sales make it an attractive option for those who resonate with his high-energy, aggressive approach to business.
However, if you’re just starting out in the world of online business or looking for a more holistic approach to building a sustainable income stream, you might want to consider alternatives. The program’s focus on traditional sales techniques may not fully align with the nuances of digital marketing and online business models.
Additionally, the high cost and strict no-refund policy are significant factors to consider. If you’re on a tight budget or prefer a try-before-you-buy approach, Grant Cardone University might not be the best fit.
Ultimately, while I found some valuable insights in the program, I believe there are more cost-effective and tailored solutions available for those looking to build a successful online business.
Grant Cardone University Alternative
In my journey as an online entrepreneur, I’ve explored numerous platforms and training programs. While Grant Cardone University offers valuable sales training, I’ve found that for those specifically looking to build an online business, there’s a more suitable alternative: Wealthy Affiliate.
Wealthy Affiliate is an all-in-one platform that focuses on teaching you how to make money online through affiliate marketing. Here’s why I believe it’s a superior option for many aspiring online entrepreneurs:
Comprehensive Training: Wealthy Affiliate offers step-by-step training on building websites, creating content, and monetizing through affiliate marketing. The courses are structured to take you from beginner to advanced levels.
Affordable Pricing: Unlike the high costs associated with Grant Cardone University, Wealthy Affiliate offers a free starter membership and a premium membership at $49/month or $495/year, making it much more accessible.
Supportive Community: The platform boasts a large, active community of fellow entrepreneurs who provide support, answer questions, and share experiences.
Tools Included: With your membership, you get access to website hosting, keyword research tools, and other essential resources for building your online business.
Focus on Sustainable Income: Rather than teaching high-pressure sales tactics, Wealthy Affiliate emphasizes building a long-term, sustainable online business through valuable content creation and ethical marketing practices.
Regular Updates: The training is constantly updated to keep pace with the ever-changing landscape of online marketing.
Success Stories: Many members have reported significant success, with some achieving full-time incomes from their affiliate marketing businesses.
As someone who has found success in the online world, I can confidently say that Wealthy Affiliate provides a more well-rounded and practical approach to building an online business, especially for those interested in affiliate marketing. It offers a clear path to creating multiple income streams without the high-pressure tactics or hefty price tag associated with some other programs.
Recommendation: Here’s The Best Alternative

Anthony Smith is an internet entrepreneur. He created the Side Hustle Ideas Database to help people find side hustles for making extra money, with the potential of turning into a full-time income.
After graduating from the University of Pennsylvania with a business degree, he gained business experience at a consulting firm. At the same time, he tried various side hustles including freelance writing, blogging, and eCommerce. He managed to turn his side hustles into a full-time business, earning over $3 million. Now, he enjoys financial freedom and travels around the world as a digital nomad.