How to Make Money as a Photographer

As an internet entrepreneur who has dabbled in a myriad of side hustles, I can tell you that the world of photography is brimming with opportunities to turn your passion into profit. Whether you’re a seasoned pro or just starting out, there’s a wealth of creative avenues to explore that can help you maximize your earning potential.

In today’s digital age, the barriers to entry have never been lower. With just a decent camera and a solid internet connection, you can tap into various income streams that not only allow you to showcase your artistic talents but also build a sustainable business. From selling prints and offering workshops to leveraging social media and licensing your images, the possibilities are endless.

In this article, I’ll share proven strategies that I’ve tested and refined over the years. Each method is designed to help you not only earn money but also create a brand that resonates with your audience.

1. Sell Stock Photos

Selling stock photos is a popular way for photographers to generate passive income. By uploading high-quality, commercially viable images to stock photography websites, you can earn royalties every time someone downloads your photos. This is a great option for photographers looking to monetize their existing portfolio or create a side income stream.

How to Get Started

1. Choose your niche. Focus on popular genres like landscapes, lifestyle, travel, and food that have broad commercial appeal.
2. Create a portfolio of high-quality images. Aim for versatile photos that can be used for various purposes, including advertising, editorial, and web design.
3. Sign up with reputable stock photography sites like Shutterstock, Adobe Stock, and iStock. Read the submission guidelines carefully and optimize your listings with relevant keywords.
4. Regularly upload fresh content to the platforms. The more images you have, the more you can potentially sell.

Earning Potential

Earnings from stock photography vary based on factors like the number of images you have, their quality, and the demand for your niche. While the commission per download is often low, with a large portfolio and consistent uploads, you can generate a substantial passive income over time. Some photographers report earning over $3,000 per month from stock sales.

2. Offer Portrait Sessions

Portrait photography is a reliable way for photographers to earn money through client-based work. By offering portrait sessions for individuals, families, or businesses, you can generate income through session fees and print sales. This option requires more active effort than stock photography, but it allows you to build a client base and showcase your unique style.

How to Get Started

1. Identify your target market and create a pricing structure that reflects your experience and local market rates.
2. Invest in quality equipment and develop your posing and lighting skills to deliver professional-looking portraits.
3. Create a portfolio showcasing your best work and build a strong online presence through a website and social media.
4. Network with potential clients through local events, community groups, and referrals from satisfied customers.

Earning Potential

The earning potential for portrait photographers depends on factors such as your location, experience, and the type of portraits you offer. Successful portrait photographers can earn a full-time income from their work. Factors like session fees, print sales, and product offerings contribute to overall earnings.

3. Event Photography

Event photography involves capturing memorable moments at various gatherings, such as weddings, parties, conferences, and festivals. By documenting the atmosphere, interactions, and highlights of an event, photographers create a visual record that clients can cherish and share. Event photography requires adaptability, technical skills, and an eye for storytelling to produce high-quality images that reflect the essence of each occasion.

How to Get Started

1. Identify your niche. Choose events that align with your interests and skills, such as weddings, corporate functions, or concerts.
2. Invest in quality equipment. A DSLR camera, a variety of lenses, and accessories like flashes and tripods will help you capture sharp, well-lit images in diverse settings.
3. Build a strong portfolio. Showcase your best work and create a website or online presence to attract potential clients.
4. Network and market yourself. Attend local events, join professional organizations, and reach out to event planners and venues to promote your services.
5. Develop a shot list and plan for each event. Discuss the client’s expectations, understand the event flow, and create a list of must-have shots to ensure comprehensive coverage.

Earning Potential

The earning potential for event photographers varies based on factors such as location, experience, and the type of events covered. Successful event photographers can earn a full-time income from their work. Factors like session fees, print sales, and product offerings contribute to overall earnings. Some photographers report earning over $3,000 per month from event photography.

4. Product Photography

Product photography involves capturing high-quality images of products for commercial use, such as in advertising, e-commerce, or catalogs. By showcasing products in an appealing and professional manner, product photographers help businesses attract customers and increase sales. Product photography requires technical skills, attention to detail, and creativity to create images that highlight the product’s features and benefits.

How to Get Started

1. Invest in a studio setup. A dedicated space with controlled lighting, backdrops, and props will allow you to create consistent, high-quality images.
2. Learn product photography techniques. Master skills like lighting, composition, and post-processing to create visually appealing images that showcase the product’s best features.
3. Build a portfolio of diverse products. Showcase your ability to photograph a wide range of products, from small consumer goods to large furniture pieces.
4. Develop relationships with businesses. Reach out to e-commerce stores, manufacturers, and marketing agencies to offer your product photography services.
5. Stay up-to-date with industry trends and best practices. Continuously learn and improve your skills to deliver high-quality images that meet the evolving needs of your clients.

Earning Potential

The earning potential for product photographers varies based on factors such as location, experience, and the type of products photographed. Successful product photographers can earn a full-time income from their work. Factors like session fees, usage rights, and product offerings contribute to overall earnings. Some photographers report earning over $5,000 per month from product photography.

5. Teach Photography Workshops

Teaching photography workshops is an effective way for photographers to share their expertise while generating income. Workshops can range from beginner classes covering the basics of photography to specialized sessions focusing on specific genres like portrait or landscape photography. This approach not only allows photographers to connect with aspiring photographers but also helps them establish themselves as experts in their field.

How to Get Started

1. Identify Your Niche: Determine the specific area of photography you want to teach, such as portraiture, landscape, or street photography.
2. Plan Your Curriculum: Develop a structured curriculum that includes essential topics, practical assignments, and opportunities for hands-on learning.
3. Set Up Logistics: Choose a suitable location for your workshops, whether it’s a studio, outdoor setting, or online platform. Decide on the duration, group size, and pricing.
4. Promote Your Workshops: Use social media, your website, and photography forums to advertise your workshops. Clearly communicate the benefits and details, such as the skills participants will learn and the materials they need to bring.
5. Engage with Participants: Foster an interactive environment where participants can ask questions, share their work, and receive feedback. This enhances their learning experience and builds a community.

Earning Potential

The earning potential for teaching photography workshops can vary widely based on factors such as location, expertise, and demand. Beginner workshops may charge $50 to $200 per participant, while specialized or advanced workshops can command $300 or more. With a solid reputation and regular offerings, successful instructors can earn several thousand dollars per month.

6. Create a Photography Blog

Creating a photography blog is a strategic way to share your work, connect with an audience, and monetize your photography skills. A blog can serve as a platform to showcase your portfolio, share tutorials, and discuss photography-related topics. Over time, a well-established blog can attract traffic and generate income through ads, affiliate marketing, and sponsored content.

How to Get Started

1. Choose a Blogging Platform: Select a user-friendly platform like WordPress, Blogger, or Squarespace to host your blog.
2. Define Your Niche: Focus on specific themes or genres that resonate with your audience, such as travel photography, tips for beginners, or gear reviews.
3. Create Quality Content: Regularly post high-quality articles, tutorials, and photo essays. Use engaging visuals and optimize your content for search engines to attract more visitors.
4. Promote Your Blog: Share your posts on social media, photography forums, and relevant online communities to increase visibility and drive traffic to your blog.
5. Monetize Your Blog: Once you have a steady flow of visitors, explore monetization options such as affiliate marketing, sponsored posts, and selling digital products like e-books or presets.

Earning Potential

The earning potential of a photography blog can vary significantly based on traffic and engagement levels. Successful bloggers can earn anywhere from a few hundred to several thousand dollars per month through various monetization strategies. Some top bloggers in the photography niche have reported annual incomes exceeding $100,000, but this typically requires consistent effort and a strong audience base.

Learn more: How to Make Money Blogging

7. Sell Prints

Selling prints of your photography is a classic method for photographers to monetize their work. This approach allows you to turn your images into tangible products that can be displayed in homes or offices. By offering a variety of print options, such as framed prints, canvas, or posters, you can cater to different tastes and preferences, making your work accessible to a wider audience.

How to Get Started

1. Curate Your Portfolio: Select your best and most appealing images that resonate with potential buyers. High-resolution images are crucial for quality prints.
2. Choose Print Formats: Decide on the types of prints you want to offer. Options include canvas prints, framed prints, and posters. Ensure the format complements the style of your photography.
3. Partner with a Printing Service: Collaborate with a reliable printing service to ensure high-quality prints. You can choose to print on demand, which eliminates the need for inventory management, or print in bulk if you prefer.
4. Set Up an Online Store: Create an eCommerce website or use platforms like Etsy or Fine Art America to sell your prints. Include high-quality images and detailed descriptions for each print.
5. Market Your Prints: Promote your prints through social media, photography forums, and local art shows. Engaging with your audience can help increase visibility and sales.

Earning Potential

The earning potential from selling prints can vary widely based on factors like the quality of your work, pricing, and marketing efforts. Prices for prints can range from $20 to several hundred dollars, depending on size and exclusivity. Successful photographers can earn a substantial income, especially if they establish a strong brand and a loyal customer base.

8. Create a YouTube Channel

Creating a YouTube channel focused on photography can be a lucrative way to share your knowledge and skills while generating income. By producing content such as tutorials, gear reviews, and behind-the-scenes footage, you can attract a following and monetize your channel through ads, sponsorships, and affiliate marketing.

How to Get Started

1. Define Your Niche: Identify the specific photography topics you want to cover, such as portrait photography, landscape techniques, or post-processing tips.
2. Invest in Equipment: While you can start with a smartphone, investing in a good camera and microphone will enhance the quality of your videos.
3. Create Engaging Content: Plan and produce high-quality videos that provide value to your audience. This could include tutorials, tips, and insights into your photography process.
4. Optimize for SEO: Use relevant keywords in your video titles, descriptions, and tags to improve visibility and attract viewers searching for photography content.
5. Promote Your Channel: Share your videos on social media, photography forums, and your website to grow your audience. Engaging with viewers through comments and feedback can also help build a community.

Earning Potential

The earning potential for a photography YouTube channel can vary significantly based on factors like audience size, engagement, and monetization strategies. Once you reach 1,000 subscribers and 4,000 watch hours, you can apply for the YouTube Partner Program to start earning ad revenue. In addition, successful channels can earn money through sponsorships and affiliate marketing, with some creators reporting earnings ranging from a few hundred to several thousand dollars per month.

Learn more: How to Make Money on YouTube

9. License Your Images

Licensing your images is a popular way for photographers to generate passive income. By granting others the right to use your photos in specific ways, you can earn royalties or one-time fees without having to sell the copyright. This approach allows you to maintain control over your work while monetizing your existing portfolio.

How to Get Started

1. Curate your best images. Focus on high-quality, commercially viable photos that have broad appeal.
2. Decide on the type of license. Choose between royalty-free (unlimited use for a one-time fee) or rights-managed (specific use for a fee) licenses.
3. Determine the terms of use. Specify the duration, geographic area, and purpose of the license (editorial, commercial, or personal).
4. Set pricing. Research market rates and consider factors like exclusivity, usage, and the value of your images.
   Partner with stock photography websites or create your own licensing agreements. Popular stock sites include Shutterstock, Adobe Stock, and Getty Images.

Earning Potential

The earning potential from licensing images varies widely based on factors like the quality and popularity of your photos, the type of license, and the demand for your work. Successful photographers can earn a substantial passive income from licensing, with some reporting earnings of over $10,000 per month. However, it’s important to note that licensing is a long-term game, and it may take time to build a portfolio that generates significant revenue.

10. Vacation Photography

Offering vacation photography services is a great way for photographers to earn money while traveling. By providing on-location photo sessions for tourists, you can capture memorable moments and create lasting souvenirs for your clients. This approach allows you to combine your passion for photography with the opportunity to explore new destinations.

How to Get Started

1. Choose your vacation destination. Select locations with strong tourism appeal and opportunities for unique photos.
2. Develop a pricing structure. Offer packages that include digital files, prints, or albums. Consider factors like session duration, number of people, and post-processing time.
3. Create a portfolio showcasing your travel photography. Use it to attract potential clients and demonstrate your style and expertise.
4. Market your services. Reach out to hotels, tour operators, and local tourism boards to promote your offerings. Use social media and your website to showcase your work and attract direct bookings.
5. Be prepared for on-location sessions. Bring backup equipment, have a plan for inclement weather, and be ready to adapt to different lighting conditions and client preferences.

Earning Potential

The earning potential for vacation photographers depends on factors like the destination, the number of clients, and the pricing structure. Successful photographers can earn a substantial income by offering vacation photography services, with some reporting earnings of over $5,000 per month during peak seasons. However, it’s important to factor in travel expenses and the time required for post-processing and client communication.

11. Freelance Photography Gigs on Job Platforms

Freelance photography gigs on job platforms provide photographers with a flexible way to find clients and earn money. Websites like Upwork, Fiverr, and Freelancer allow photographers to showcase their skills and connect with potential clients looking for various photography services. This model is particularly beneficial for those starting in photography or looking to diversify their income sources.

How to Get Started

1. Choose a Platform: Sign up for popular freelance job platforms such as Upwork, Fiverr, or Freelancer. Each platform has its own audience and job types, so consider where your skills might be most in demand.
2. Create a Compelling Profile: Build a professional profile that highlights your skills, experience, and portfolio. Include a clear description of the photography services you offer, such as portrait, product, or event photography.
3. Set Competitive Pricing: Research what other photographers charge for similar services on the platform. Start with competitive pricing to attract clients, but ensure it reflects your skill level and the quality of your work.
4. Apply for Jobs: Browse available photography gigs and submit proposals that demonstrate your understanding of the client’s needs and how you can fulfill them. Tailor each proposal to stand out.
5. Deliver Quality Work: Once you secure a gig, ensure you communicate effectively with the client and deliver high-quality images on time. Good reviews will help you secure more jobs in the future.

Earning Potential

The earning potential from freelance photography gigs can vary significantly based on your experience, the type of photography, and the platform. Beginners might earn between $15 to $100 per hour, while more experienced photographers can charge $100 to $300 per hour or more. However, platforms typically take a commission of around 20%, which should be factored into your pricing. With persistence and quality work, freelancers can build a steady stream of income.

12. Create and Sell Digital Products

Creating and selling digital products is another lucrative way for photographers to monetize their skills. This can include digital downloads such as presets, e-books, tutorials, or even online courses. By leveraging your expertise, you can create valuable resources for other photographers or enthusiasts, generating passive income over time.

How to Get Started

1. Identify Your Niche: Determine what type of digital products you want to create based on your skills and audience needs. This could be Lightroom presets, photography guides, or online workshops.
2. Develop High-Quality Products: Create your digital products with attention to detail. For example, if you’re making presets, ensure they are versatile and easy to use. If you’re writing an e-book, provide clear, actionable content.
3. Set Up an Online Store: Use platforms like Etsy, Gumroad, or your own website to sell your digital products. Ensure your store is visually appealing and easy to navigate.
4. Market Your Products: Promote your digital products through social media, photography forums, and email newsletters. Engaging content that showcases the benefits of your products can attract potential buyers.
5. Gather Feedback and Improve: After launching your products, seek feedback from customers to refine and improve them. This can help you create better products in the future and increase sales.

Earning Potential

The earning potential from selling digital products can be substantial, especially if you create high-quality items that resonate with your audience. Depending on the product, prices can range from $10 for presets to $200 or more for comprehensive courses or e-books. Successful photographers can earn hundreds to thousands of dollars per month from digital sales, particularly if they build a strong brand and a loyal customer base.

13. Participate in Photo Contests

Entering photography contests is an excellent way to showcase your talent, gain recognition, and potentially earn cash prizes. These competitions provide a platform for photographers of all skill levels to exhibit their work to a global audience. By participating in photo contests, you can boost your visibility in the photography industry and attract potential clients.

How to Get Started

1. Research and identify relevant photo contests. Look for competitions that align with your photography style and interests. Some popular contests include the Sony World Photography Awards, National Geographic Photo Contest, and International Photography Awards.
2. Carefully review the contest rules and submission guidelines. Pay attention to the entry deadline, required file formats, and any specific themes or categories.
3. Select your best and most compelling images. Choose photos that showcase your unique style and creativity. If the contest has specific categories, ensure your images fit the criteria.
4. Prepare your images for submission. Follow the contest’s guidelines for image size, resolution, and file format. Some contests may require additional information, such as a title or description, so be sure to include that.
5. Submit your images before the deadline. Most contests have an online submission process, so be sure to upload your photos and complete the entry form well before the cutoff date.

Earning Potential

The earning potential from photo contests varies depending on the prize structure and the level of competition. Some contests offer substantial cash prizes, ranging from $1,000 to $10,000 or more. Others may provide equipment, exhibition opportunities, or publication in photography magazines and websites. Even if you don’t win the grand prize, placing as a finalist or honorable mention can still bring valuable exposure and recognition to your work.

14. Become a Social Media Influencer

Building a strong social media presence as a photographer can lead to lucrative opportunities as an influencer. By cultivating a large and engaged following, you can attract brands and businesses looking to collaborate on sponsored content, product placements, and affiliate marketing.

How to Get Started

1. Choose the right social media platforms. Focus on the channels where your target audience is most active, such as Instagram, Facebook, or YouTube.
2. Create a consistent and visually appealing feed. Post high-quality images that showcase your photography skills and personal style. Use relevant hashtags to increase discoverability.
3. Engage with your audience. Respond to comments, ask questions, and encourage interaction. Building a loyal following takes time and effort, so be patient and consistent.
4. Collaborate with other photographers and influencers. Participate in photo challenges, takeovers, and joint projects to cross-promote and reach new audiences.
5. Pitch your services to brands and businesses. Once you’ve established a strong presence, reach out to companies that align with your niche and audience. Offer to create content, promote products, or host giveaways in exchange for compensation or free products.

Earning Potential

The earning potential for photography influencers can be substantial, but it depends on factors such as the size and engagement of your audience, the value you provide to brands, and your negotiation skills. Some top influencers can earn thousands of dollars per post or campaign. However, it’s important to note that building a successful influencer career requires consistent effort, quality content, and a strong personal brand.

15. Offer Real Estate Photography

Real estate photography is a specialized field that involves capturing high-quality images of residential and commercial properties for marketing purposes. This type of photography is essential for real estate agents and property owners who want to showcase their listings effectively and attract potential buyers. With the increasing demand for visually appealing property images, real estate photography can be a lucrative business opportunity for photographers.

How to Get Started

1. Research the Market: Understand the real estate market in your area, including the types of properties that are in demand and the typical clients you will serve, such as real estate agents and homeowners.
2. Invest in Equipment: Acquire professional photography equipment, including a high-quality camera, wide-angle lenses, flashes, and photo editing software. Good lighting and composition are crucial for capturing properties effectively.
3. Create a Business Plan: Outline your business strategy, including your target market, pricing structure, and marketing approach. This plan will guide your efforts and help you establish a solid foundation.
4. Build a Portfolio: Start by offering free or discounted shoots to build your portfolio. Showcase your best work on a professional website or social media platforms to attract potential clients.
5. Network with Real Estate Agents: Reach out to local real estate agents and agencies to introduce your services. Attend networking events and join real estate associations to establish connections.
6. Market Your Services: Utilize social media, online advertising, and SEO strategies to promote your real estate photography business. Consider creating informative content, such as blogs or videos, to position yourself as an expert in the field.

Earning Potential

The earning potential for real estate photographers can vary widely based on location, experience, and the scope of services offered. Typically, real estate photographers charge between $150 to $500 per shoot, depending on the size and type of property. Successful photographers can earn a full-time income, with some reporting annual earnings exceeding $100,000, especially if they establish strong relationships with real estate agents and expand their service offerings to include virtual tours and drone photography.

16. Sell Travel Photos

Selling travel photos is an exciting way for photographers to monetize their passion for travel and photography. This can involve licensing images to travel magazines, websites, or businesses, as well as selling prints directly to consumers. With the rise of digital platforms, photographers can reach a global audience and create multiple income streams from their travel photography.

How to Get Started

1. Build a Strong Portfolio: Focus on capturing high-quality, compelling travel images that tell a story or evoke emotion. Create a diverse portfolio that showcases various locations, cultures, and subjects.
2. Choose Your Sales Channels: Decide how you want to sell your travel photos. Options include stock photography websites (like Shutterstock or Adobe Stock), your own eCommerce site, or print-on-demand services.
3. Optimize Your Images for Licensing: Ensure your images are high resolution and properly tagged with relevant keywords to make them discoverable on stock photography platforms.
4. Market Your Work: Promote your travel photography through social media, travel blogs, and photography forums. Engage with your audience by sharing stories and tips related to your travels.
5. Network with Travel Brands: Connect with travel companies, tourism boards, and magazines that might be interested in using your images. Building relationships can lead to paid opportunities for photo assignments or licensing deals.

Earning Potential

The earning potential from selling travel photos can vary significantly based on factors such as the quality of your work, the demand for specific images, and the sales channels used. Licensing fees for stock photos can range from $0.25 to several hundred dollars per image, depending on usage rights. In addition, selling prints can yield anywhere from $20 to $500 or more, depending on the size and exclusivity. Successful travel photographers can create a sustainable income, with some earning thousands of dollars each month through a combination of licensing, print sales, and assignments.

Final Thoughts

Making money through photography is not only feasible but can also lead to a fulfilling career that aligns with your passions. Whether you choose to freelance, sell prints, or create digital products, the potential for financial gain and personal satisfaction is significant.

This diversity means you can tailor your approach based on your interests and strengths, creating multiple income streams that can provide financial stability.

Many photography ventures also offer the flexibility to set your own hours and work from anywhere. You can pursue other interests or commitments alongside your photography career. 

Anthony Smith

Anthony Smith is an internet entrepreneur. He created the Side Hustle Ideas Database to help people find side hustles for making extra money, with the potential of turning into a full-time income.

After graduating from the University of Pennsylvania with a business degree, he gained business experience at a consulting firm. At the same time, he tried various side hustles including freelance writing, blogging, and eCommerce. He managed to turn his side hustles into a full-time business, earning over $3 million. Now, he enjoys financial freedom and travels around the world as a digital nomad.