As an experienced internet entrepreneur who’s built a six-figure online business, I’ve been through the rollercoaster of trial and error that comes with making money online. Before going full-time, I dabbled in countless side hustles—affiliate marketing, dropshipping, freelancing—you name it. While each venture taught me valuable lessons, none truly unlocked the potential for sustainable growth and scalability I craved. That’s why I was intrigued when I came across Kelly Roach’s Empire Builders program. Could this be the blueprint to take my business to the next level?
In this review, I’ll share my experience with Empire Builders, what it offers, and whether it lives up to the hype for entrepreneurs like us who are ready to scale beyond six figures.
Table of Contents
- What is Empire Builders?
- Who Created Empire Builders?
- Who is Empire Builders For?
- How is Empire Builders Structured?
- Are Empire Builders Students Getting Results?
- How Much Does Empire Builders Cost?
- Praises for Empire Builders
- Criticisms for Empire Builders
- Should You Join Empire Builders?
- Empire Builders Alternative
What is Empire Builders?
Empire Builders is a 12-month business coaching and consulting program designed to help entrepreneurs scale their businesses to seven figures and beyond. The program focuses on creating predictable, scalable systems for marketing, sales, and service delivery, enabling participants to achieve consistent growth without adding unnecessary complexity or overwhelming workloads. What sets Empire Builders apart is its emphasis on implementation-driven coaching, which ensures that strategies are not just learned but actively applied to generate measurable results.
The program teaches participants how to build multiple six- and seven-figure income streams by optimizing their brand messaging, streamlining their operations, and leveraging proven sales methodologies like Kelly Roach’s proprietary Live Launch method. Whether it’s refining your offer, building a high-performing team, or creating omnipresent marketing strategies, Empire Builders provides the tools and guidance to turn ambitious goals into tangible outcomes. For me, this approach felt like a game-changer—it’s not just about working harder but working smarter to create a business that aligns with your life and priorities.
Recommendation: Here’s The Best Alternative
Who Created Empire Builders?
Empire Builders was founded by Kelly Roach, a trailblazing entrepreneur with an impressive track record of success. Before launching her coaching empire, Kelly was the youngest senior vice president at a Fortune 500 company, where she managed teams of over 100 people across 17 locations and achieved record-breaking sales growth. Her corporate background gave her a deep understanding of scaling businesses through strategic systems and leadership.
Kelly’s entrepreneurial journey is equally inspiring. She built her own multi-million dollar business after leaving her corporate career and has since become a sought-after business coach, bestselling author, and podcast host. Her innovative Live Launch methodology has revolutionized the online coaching space, helping countless entrepreneurs grow their businesses to six, seven, and even eight figures. Kelly’s reputation as a results-driven mentor who blends corporate strategies with cutting-edge internet marketing techniques made me confident that I was learning from one of the best in the industry.
Who is Empire Builders For?
Empire Builders is specifically designed for entrepreneurs who are already generating six-figure revenues and are ready to scale their businesses further. It’s ideal for coaches, consultants, and online service providers who want to create consistent income growth while building a sustainable business model. If you’re someone who feels stuck at your current revenue level or overwhelmed by the complexities of scaling, this program provides the clarity and support needed to break through those barriers.
That said, Empire Builders isn’t for beginners or those just starting out in business. The program assumes you have an established foundation—whether it’s a proven offer or existing clients—and are looking for advanced strategies to refine your systems and expand your reach. For me, as someone who had already built a six-figure online business but wanted more predictability and scalability in my income streams, this program felt like the perfect fit. It’s for those who dream big and are ready to put in the work to build an empire that stands the test of time.
How is Empire Builders Structured?
Empire Builders is meticulously designed to provide both strategic guidance and hands-on support. The program is structured to ensure participants stay focused on high-impact activities while building scalable systems for sustainable growth. Here’s how the content and coaching are organized:
- Bi-Monthly One-on-One Coaching: Twice a month, I meet with my personal business strategist for 40-minute sessions. These are laser-focused on my 90-day game plan, addressing challenges, refining strategies, and setting clear action steps.
- Monthly Group Mastermind Calls: These sessions allow me to connect with other entrepreneurs in the program, share insights, and brainstorm solutions for common business challenges.
- Quarterly Strategic Planning Sessions: Every quarter, there’s dedicated time to plan ahead with Kelly Roach’s full strategy team. This ensures I stay aligned with long-term goals while adapting to new opportunities.
- 24/7 BizBase Portal Access: The centralized coaching hub includes session notes, templates, KPI tracking tools, training videos, and other resources that I can access anytime.
- Phased Approach: The program is divided into clear phases:
- Phase One: Focuses on profit-producing activities and eliminating inefficiencies.
- Phase Two: Optimizes marketing, sales, and offers for predictable revenue growth.
- Phase Three: Develops leadership skills and builds a self-led team to sustain scaling efforts.
This structure has been incredibly helpful for me because it combines personalized coaching with actionable resources, ensuring I’m not just learning but implementing strategies every step of the way.
Recommendation: Here’s The Best Alternative
Are Empire Builders Students Getting Results?
One of the things that impressed me most about Empire Builders was the success stories from other students. It’s one thing to hear about a program’s promises, but it’s another to see real entrepreneurs achieving tangible results. Here are some standout testimonials:
- Myoshia Boykin-Anderson: She described the program as having her own senior advisory board for every aspect of her business—marketing, operations, financials, and more. Her results speak volumes about the comprehensive support Empire Builders provides.
- Katie Cannon: After six months in the program, Katie experienced transformational growth in her mindset, decision-making speed, and business structure. She credits Empire Builders for making her company nearly unrecognizable compared to where it started.
- Lynne Levy: Lynne called the program a “game changer,” highlighting how the coaches tailored their advice specifically to her needs rather than offering a cookie-cutter approach.
- Jeanette Peterson: Jeanette praised the team for their expertise and support in refining her offer and guiding her business toward its best direction yet.
These testimonials resonated with me because they reflect the kind of personalized attention and measurable progress I’ve experienced firsthand. Seeing others thrive in similar situations reinforced my belief in the program’s effectiveness.
How Much Does Empire Builders Cost?
Empire Builders is an investment in your business growth and future scalability. The cost of the program isn’t explicitly listed on the website but is tailored for entrepreneurs generating $150K+ in annual revenue or those with proven expertise ready to scale their offer. While pricing details are shared during the application process, it’s clear that this is a premium program designed for serious business owners.
As for refunds, Kelly Roach International does not offer refunds once you’re enrolled in Empire Builders. This policy reflects their commitment to working with entrepreneurs who are fully invested in their success. While this might seem like a drawback at first glance, I found that it motivated me to fully engage with every aspect of the program and maximize its value.
If you’re ready to take your business to new heights and can commit to implementing what you learn, Empire Builders could be worth every penny. For me, it felt less like an expense and more like an investment in building a legacy.
Recommendation: Here’s The Best Alternative
Praises for Empire Builders
Empire Builders has several standout features that make it a compelling program for entrepreneurs ready to scale their businesses. Here are the aspects I personally appreciated:
Comprehensive Support System: One of the biggest advantages of Empire Builders is the access to a full team of strategists. It’s like having your own senior advisory board for every aspect of your business—marketing, operations, financials, and more. This level of expertise and personalized support made me feel confident that I was never tackling challenges alone.
Focus on Implementation: Unlike many programs that overwhelm you with content, Empire Builders prioritizes implementation. The phased approach ensures you’re not just learning strategies but actively applying them to achieve measurable results. This structure helped me stay focused and productive without feeling lost in a sea of information.
Proven Results: The program’s track record speaks for itself. From students achieving six-figure launches in weeks to others completely transforming their business structures, the success stories are inspiring. For example, Myoshia Boykin-Anderson described it as having an elite team guiding her every step, and Katie Cannon highlighted how her mindset and decision-making speed improved dramatically.
Tailored Coaching: The one-on-one coaching sessions are highly personalized, addressing specific challenges and goals. For me, this was a game-changer compared to other cookie-cutter programs I’ve tried in the past. The coaches met me where I was and provided actionable advice tailored to my unique business needs.
Focus on Sustainability: Empire Builders isn’t just about scaling quickly; it’s about building a sustainable business that aligns with your life goals. This emphasis on long-term success resonated deeply with me as someone who values balance and scalability.
Criticisms for Empire Builders
While Empire Builders has many strengths, there are areas where the program could improve. Here are some criticisms based on my experience and feedback from others:
High Cost: The program is undeniably a significant financial investment. While I believe it’s worth it for those ready to scale their businesses, the cost might be prohibitive for entrepreneurs who are still in the early stages or not generating consistent revenue.
No Refund Policy: Once you enroll, there are no refunds offered. While this policy encourages commitment, it can feel risky for those who are unsure if the program will be the right fit for them. Personally, I found this motivating, but I can see how it might deter others from taking the leap.
Not Ideal for Beginners: Empire Builders is designed for established entrepreneurs generating six figures or more annually. If you’re just starting out or don’t have a solid foundation yet, this program may feel overwhelming or irrelevant to your current stage of business growth.
Demanding Time Commitment: While the program emphasizes efficiency, implementing the strategies still requires a significant time commitment. For entrepreneurs already juggling multiple responsibilities, finding time to fully engage with the program can be challenging.
Generic Aspects in Some Areas: Although the coaching is tailored in many ways, some participants have mentioned that parts of the content feel generic or not industry-specific enough. This wasn’t a major issue for me, but I can see how entrepreneurs in niche markets might crave more specialized advice.
Despite these criticisms, my overall experience with Empire Builders has been overwhelmingly positive. Like any program, it’s not perfect, but if you’re ready to commit fully and take your business to the next level, it offers incredible value and support.
Recommendation: Here’s The Best Alternative
Should You Join Empire Builders?
Deciding whether to join Empire Builders ultimately depends on where you are in your entrepreneurial journey and what you’re looking to achieve. Based on my experience, I’d recommend this program if:
You’re Already Generating Six Figures: Empire Builders is tailored for entrepreneurs who have a proven business model and are ready to scale. If you’re stuck at your current revenue level and need guidance to break through to the next stage, this program provides the systems and strategies to make that happen.
You’re Ready to Invest in Your Growth: This program isn’t cheap, but it’s an investment in building a sustainable, scalable business. If you’re serious about creating a long-term legacy and can commit the time, energy, and resources required, Empire Builders can deliver incredible value.
You Want Personalized Support: The one-on-one coaching sessions and access to Kelly Roach’s team of experts are invaluable. If you’ve struggled with cookie-cutter programs in the past, this personalized approach could be exactly what you need.
That said, Empire Builders isn’t for everyone. If you’re just starting out or don’t have a solid foundation yet, this program might feel overwhelming or out of reach financially. In that case, I’d recommend focusing on building your skills and income streams before considering a high-level coaching program like this one.
Empire Builders Alternative
If you’re not quite ready for Empire Builders or are looking for a more beginner-friendly option to learn how to make money online, I highly recommend Wealthy Affiliate as an alternative. Wealthy Affiliate is an all-in-one platform designed to help aspiring entrepreneurs start and grow successful online businesses from scratch.
Here’s why I think Wealthy Affiliate is the best alternative:
Beginner-Friendly Training: Wealthy Affiliate provides step-by-step training on how to build an online business, from choosing a niche to creating content, driving traffic, and monetizing your website. It’s perfect for those just starting out or anyone looking to develop foundational skills.
Affordable Pricing: Compared to Empire Builders, Wealthy Affiliate is much more affordable. With monthly or annual membership options, it’s accessible even if you’re working with a limited budget.
Comprehensive Tools: The platform includes everything you need to succeed online—web hosting, keyword research tools, website builders, and more—all in one place.
Supportive Community: One of Wealthy Affiliate’s standout features is its active community of entrepreneurs. You can connect with other members for advice, feedback, and support as you grow your business.
Proven Success Stories: Like Empire Builders, Wealthy Affiliate has helped countless individuals achieve financial freedom through their online businesses. Whether it’s affiliate marketing, blogging, or e-commerce, the platform equips you with the skills needed to succeed.
While Empire Builders is ideal for established entrepreneurs ready to scale their businesses to seven figures, Wealthy Affiliate is better suited for beginners or those who want to learn how to build an online business from the ground up. If you’re still figuring out your path or want a more affordable way to get started online, Wealthy Affiliate could be the perfect choice for you.
Recommendation: Here’s The Best Alternative

Anthony Smith is an internet entrepreneur. He created the Side Hustle Ideas Database to help people find side hustles for making extra money, with the potential of turning into a full-time income.
After graduating from the University of Pennsylvania with a business degree, he gained business experience at a consulting firm. At the same time, he tried various side hustles including freelance writing, blogging, and eCommerce. He managed to turn his side hustles into a full-time business, earning over $3 million. Now, he enjoys financial freedom and travels around the world as a digital nomad.