If you had told me a few years ago that I’d be running a 6-figure online business from my laptop, I probably would have laughed. Like many aspiring entrepreneurs, my journey started with a string of side hustles—everything from flipping items on eBay to dabbling in affiliate marketing and even testing out Amazon FBA. Some worked, most didn’t, but every attempt taught me something valuable about what it really takes to make money online.
After finally breaking through and building a full-time income, I’ve become a bit of a skeptic when it comes to flashy new courses promising overnight success. That’s why I was genuinely curious when I started hearing about Ecom Babes, Cortney Fletcher’s e-commerce program aimed at helping women launch successful online boutiques. With all the hype (and the hefty $2,000 price tag), I wanted to see if Ecom Babes actually delivers real value—or if it’s just another course cashing in on the e-commerce gold rush.
In this review, I’ll share my honest, no-nonsense take on Ecom Babes: what’s inside, what works, and what you should watch out for—so you can decide if it’s the right investment for your own online business journey.
Table of Contents
What is Ecom Babes?
When I first heard about Ecom Babes, I was intrigued by its promise to help women build profitable online stores from scratch. At its core, Ecom Babes is a comprehensive e-commerce training program designed to teach you how to launch, grow, and scale your own online boutique—primarily using Shopify and dropshipping as the business model. The course is structured into six weekly modules, covering everything from developing an entrepreneurial mindset and understanding the digital shift in retail, to hands-on store setup, product research, and advanced marketing strategies like social media and paid ads.
What sets Ecom Babes apart is its focus on what creator Cortney Fletcher calls “Connective eCommerce.” This method blends dropshipping with affiliate marketing, allowing you to start a store without a huge upfront investment in inventory or paid ads. Instead, you’ll learn how to leverage free traffic sources, build relationships with customers, and use social media to drive sales. The training is beginner-friendly, with step-by-step videos, actionable PDFs, and weekly Q&A calls for support. In short, Ecom Babes teaches you the practical skills to make money online by selling products through your own branded store, all while minimizing risk and startup costs.
Recommendation: Here’s The Best Alternative
Who Created Ecom Babes?
Ecom Babes was created by Cortney Fletcher, an entrepreneur who’s made her mark in the e-commerce world. Cortney’s story is pretty relatable—she went from being a broke college dropout to building a 7-figure online store, which reportedly generated up to $24,000 a day at its peak. While there isn’t a ton of public information about her specific stores, her reputation in the e-commerce education space is solid. She’s known for her hands-on teaching style, regular support calls, and a thriving private Facebook community with over 10,000 members.
Cortney’s approach is practical and down-to-earth. She doesn’t just hand you a bunch of videos and disappear; she’s actively involved in helping her students through weekly coaching and community support. While some might be skeptical due to the lack of detailed public info about her personal stores, the sheer number of student success stories and the size of her community speak volumes about her impact in the e-commerce space.
Who is Ecom Babes For?
Ecom Babes is laser-focused on women who are new to e-commerce and want to build a profitable online business—even if they have zero prior experience. If you’re someone who’s always dreamed of running your own boutique, selling jewelry, clothing, or other products online, but felt overwhelmed by the technical side or afraid of losing money on ads and inventory, this course was made for you.
The program is especially appealing if you:
- Are a complete beginner to online business or Shopify
- Want a step-by-step blueprint to launch your first store
- Prefer a supportive, female-focused community
- Value ongoing mentorship and accountability
- Are willing to put in the work, learn new skills, and take action
That said, Ecom Babes isn’t for everyone. If you’re looking for a quick, passive income stream or aren’t interested in building a real brand, you might want to look elsewhere. The course requires time, effort, and a willingness to learn—but for the right person, it can be a game changer.
Recommendation: Here’s The Best Alternative
How is Ecom Babes Structured?
One thing I appreciate about Ecom Babes is its clear, step-by-step structure. The course is broken down into six weekly modules, each tackling a core aspect of building and scaling an online boutique. Here’s a quick breakdown of what’s inside:
Week 1: Mindset & Foundations
Lays the groundwork for success by focusing on entrepreneurial mindset and the basics needed before launching a store.Week 2: The New Age of Commerce
Explores the current e-commerce landscape, why dropshipping is a smart entry point, and how to pick a profitable niche and products.Week 3: 7-Figure Store Anatomy
Walks you through setting up your Shopify store, from buying a domain to branding and choosing the right theme.Week 4: Setting Up Social
Covers building your social media presence and leveraging platforms to drive organic traffic to your store.Week 5: Connective eCommerce
Introduces Cortney’s unique approach that combines dropshipping with affiliate marketing, minimizing upfront costs and risk.Week 6: Scaling to 6 & 7 Figures with Ads
Focuses on scaling your business using paid advertising strategies and advanced marketing tactics.
Beyond the core modules, there’s bonus content with updated strategies, downloadable checklists, and access to past live Q&A sessions with Cortney and guest experts. The course is delivered through high-quality video lessons and comes with lifetime access to a private Facebook community for ongoing support.
Are Ecom Babes Students Getting Results?
As someone who’s seen a lot of online courses come and go, I always look for real student results before recommending anything. Ecom Babes definitely has its share of success stories. The program’s website and YouTube channel are filled with testimonials from women who’ve launched their own boutiques and, in some cases, achieved impressive sales numbers.
For example, there’s Liv, who went from a 9-to-5 job to earning over $100,000 per month and building a business valued at $1 million—all after starting Ecom Babes in 2020. Another member, Katherine, reportedly makes over $100,000 a month using the methods taught in the course. Many students mention they started with zero e-commerce experience and credit the step-by-step training and supportive community for their breakthroughs.
That said, not everyone finds instant success. Some reviews mention that most students fail in their first year, which is pretty common in the e-commerce world. Like any business, results depend on the effort you put in, your willingness to learn, and sometimes a bit of luck. But the social proof is there—Ecom Babes has a large, active community with many women sharing their wins and progress.
Recommendation: Here’s The Best Alternative
How Much Does Ecom Babes Cost?
Let’s talk numbers. Ecom Babes is not a cheap investment—the course costs $2,000 USD, and you’ll only find out the exact price after a one-on-one call with their team. Some students have reported being quoted even higher prices, but $2,000 seems to be the standard for most.
As for the refund policy, this is where things get a bit tricky. Ecom Babes has a strict no-refund policy. Once you purchase, all sales are final, and they make it clear that they do not offer refunds or exchanges under any circumstances. This is something you should seriously consider before enrolling, especially given the high price tag. Make sure you’re fully committed and have done your research before making the leap.
Praises For Ecom Babes
Having gone through my share of online business courses, I can say Ecom Babes does have some standout strengths that are worth acknowledging:
Beginner-Friendly, Step-by-Step Guidance
The course is clearly structured for newcomers, especially women who want to start an online boutique but feel overwhelmed by the technical side. The modules walk you through everything from mindset to marketing, making it easy to follow even if you have zero prior experience. This approach helps eliminate the “where do I start?” paralysis that holds so many people back.Comprehensive and Up-to-Date Content
Ecom Babes covers the full journey of building a Shopify store, including the unique “Connective eCommerce” method that blends dropshipping and affiliate marketing. The content is regularly updated, and the video lessons are high quality, making the learning process smooth and current with the latest industry trends.Strong Community and Ongoing Support
One of the biggest selling points is the lifetime access to the private Facebook group and weekly coaching calls. This support system is invaluable for beginners—having a place to ask questions, get feedback, and stay motivated makes a huge difference when you’re building your first business. The community aspect also helps create accountability and camaraderie.Real Success Stories and Social Proof
There’s no shortage of testimonials from women who have seen real results. For example, students like Misty have hit their first $1,000 in sales within weeks, and Chelsey’s story of going from homelessness to building a 7-figure business is genuinely inspiring. These stories show that with dedication and action, the course can lead to life-changing outcomes.Focus on Mindset and Personal Growth
Unlike many technical courses, Ecom Babes dedicates significant time to mindset, goal setting, and overcoming self-doubt. For a lot of students, this is the push they need to actually take action and stick with the process, even when things get tough.
Recommendation: Here’s The Best Alternative
Criticisms For Ecom Babes
Of course, Ecom Babes isn’t perfect—and as someone who’s invested in plenty of courses, I think it’s only fair to highlight the drawbacks I’ve noticed, along with those shared by other students:
High Price Tag
At $2,000 (and sometimes reportedly higher), Ecom Babes is a significant investment, especially for beginners. Some students have felt that the content, while helpful, doesn’t justify the steep cost compared to other programs or free resources available online.Strict No-Refund Policy
Once you buy, there are no refunds—period. This has been a major pain point for many, especially those who found the course wasn’t a good fit or who ran into financial difficulties after enrolling. Some complaints mention feeling misled about refund options during the sales process.Aggressive or Misleading Sales Tactics
There are reports of high-pressure sales calls, with some students feeling pushed to make a decision on the spot, sometimes using personal stories or emotional appeals to close the sale. Others have noted discrepancies in pricing and promises made during the sales process.Mixed Quality of Support
While the Facebook group and coaching calls are a highlight for many, some students have reported slow or unhelpful responses when they needed direct support, especially regarding billing or cancellation issues. There are also complaints about difficulty canceling memberships or getting clear answers from customer service.Content Geared Mostly to Beginners
If you already have some experience with e-commerce or dropshipping, you might find the material too basic. The course is designed for those starting from scratch, so advanced entrepreneurs may not get as much value from it.Value for Money Questioned by Some
A recurring criticism is that much of the information in Ecom Babes can be found for free or at a lower cost elsewhere. Some students feel that the main differentiator is the community and support, rather than groundbreaking content.
Should You Join Ecom Babes?
After spending time inside Ecom Babes and seeing what it offers, I can confidently say it’s a solid choice—if you fit the right profile. If you’re a woman who’s brand new to e-commerce and you want a step-by-step, supportive environment to launch your first online boutique, Ecom Babes delivers on its promises. The course is well-structured, up-to-date, and the ongoing support through the Facebook group and weekly coaching calls is genuinely valuable. The community is active, and there are plenty of success stories, from students making their first sales to those hitting six figures and beyond.
That said, there are some caveats. The price is steep at $2,000, and there’s no refund policy, so you need to be absolutely sure this is the model you want to pursue before committing. The course is also very beginner-focused—if you already have e-commerce experience or are looking for advanced strategies, you might find the content too basic for your needs. And while the support is great, some people have had issues with sales tactics and lack of transparency about pricing.
Recommendation: Here’s The Best Alternative
Ecom Babes Alternative
If Ecom Babes feels out of reach—whether because of the price, the refund policy, or you simply want a broader approach to making money online—my top recommendation is Wealthy Affiliate. As someone who’s tried just about every online business model, I can honestly say Wealthy Affiliate is one of the most comprehensive and beginner-friendly platforms out there for learning how to build a real online business from scratch.
Wealthy Affiliate focuses on affiliate marketing, which means you’ll learn how to build websites, create content, and earn commissions by promoting products you believe in. The platform offers step-by-step video training, live weekly classes, and an incredibly active community that’s always ready to help—whether you’re a total beginner or have some experience under your belt. The training is constantly updated, and you get access to all the tools you need, including website hosting, keyword research, and more.
What really sets Wealthy Affiliate apart for me is the value: you can start for free (no credit card required), and even the premium plans are a fraction of the cost of Ecom Babes—about $49/month or $497/year. There’s no high-pressure sales call, and you can explore the training before making any commitment. Plus, the community is open to everyone, regardless of gender or background, and covers a wide range of online business models beyond just e-commerce.
If you’re looking for a flexible, affordable, and proven way to start making money online—and want ongoing support every step of the way—Wealthy Affiliate is hands-down my top alternative to Ecom Babes.
Recommendation: Here’s The Best Alternative
Anthony Smith is an internet entrepreneur. He created the Side Hustle Ideas Database to help people find side hustles for making extra money, with the potential of turning into a full-time income.
After graduating from the University of Pennsylvania with a business degree, he gained business experience at a consulting firm. At the same time, he tried various side hustles including freelance writing, blogging, and eCommerce. He managed to turn his side hustles into a full-time business, earning over $3 million. Now, he enjoys financial freedom and travels around the world as a digital nomad.